Group buying platform wins

The Ben-Gurion University student team of BeeShop receives the top prize from Dana Gavish, left, and Gadi Bahat, right. (photo from BGU)

Palpably exuberant crowds, both in person in Be’er Sheva and virtually, assembled on June 24 to watch and vote in Leaders’ Spark Night, a live-pitch session featuring six student teams from Ben-Gurion University of the Negev’s Yazamut 360° entrepreneur program. The teams presented startup venture concepts they had been developing throughout the year.

Originally planned as a live RBC Lions’ Den competition in Vancouver in April, travel disruptions in Israel led to the postponement of the event. In the interim, the students continued building, and last month’s Leaders’ Spark Night showcased the culmination of their work.

Dana Gavish, founder of Yazamut 360°, began the event by offering thanks to the Friends of BGU organizations in the diaspora, making special mention of those in New York, Boston and Vancouver for “pushing the program forward.”

“The past year was extremely challenging for all of us, and especially for our dear students. Yet, even after all the uncertainty that we experienced, here we are today showing you their amazing and incredible work,” Gavish said. 

“As the world is transformed by AI, big data and automation, the pace of change often exceeds our ability to predict it. In this reality, the most valuable skill is the ability to adapt. This is exactly what we try to instil in our students – the confidence to navigate uncertainty, embrace it and lead it.”

Before introducing the teams, Gadi Bahat, head of academic programs at Yazamut, said, while the program fosters the development of ideas into fruition, its objective is also to promote leadership, to get students through difficult situations, such as standing on a stage or hearing the word “no” when pitching their ventures.

Each student group had five minutes to pitch their concept. Industry experts from North America then asked questions. Afterwards, audiences in Israel and abroad scanned a code to vote. The three teams with the most votes won cash prizes to help them continue to develop their startups.

The pitches reflected the times, with an emphasis on computer and cellphone applications, as well as harnessing the positive potential of artificial intelligence.

DEXO, an online platform that connects customers and skilled designers to create precisely customized products, led off the proceedings. According to the student entrepreneurs, the venture has already launched in the United States, aims to complete 100,000 projects in 2028 and expand to other countries.

NightLine, a tele-health service linking new mothers with professional consultants for personalized, accessible and immediate parenting support, followed. The group, which will use AI to triage urgency, addressed the universal need for postpartum care and the market it represents.

In the third slot was BuilDEER, whose goal is to change the construction industry through an AI plugin that analyzes design codes and past solutions to generate the engineering fix that is compliant with building regulations, thereby reducing delays and costs.

Heedly, a service that prevents phone scams in real time – before damage is done – came next. Such scams are a problem worldwide, with elderly people most likely to fall victim. Heedly representatives said their fraud detection alerts the victim, a trusted family member and the financial institution when a scam call is taking place.

BeeShop, a group buying platform that hopes to leverage shared demand to lower prices, was the fifth to pitch. The concept behind the venture is that the more people who want a particular product and shop in bulk will force a supplier to reduce the cost of an item, whereas a single shopper is forced to pay a higher markup.

CourtX concluded the pitches. The startup focuses on sports, particularly basketball. Their service analyzes data in real time – i.e., during a game and using AI – to help coaches make quicker decisions than pen and paper allow. Capitalizing on basketball’s popularity internationally, the group plans to market its product in Europe initially and later in North America. They also intend to branch out into other sports.

The atmosphere online and in the Negev turned electric after the pitches wrapped up and voting began on the question: Which venture would you invest in? A screen appeared with the logos of all six teams, and the attendees could watch the results as the votes were tallied.

In the end, BeeShop was the convincing winner with BuilDEER in second and CourtX a close third. The three top finishers received cheques to invest in their ventures.

The three Vancouver industry experts who were slated for the April competition took part virtually, asking questions of the teams. They were Wendi Campbell, president and chief executive officer of Junior Achievement of British Columbia; Ryan Benn, CEO of Alive Publishing Group Inc.; and Shuli Gortler, CEO of SimplyAsk and a BGU alumnus.

Since its establishment in 2018, Yazamut – which means entrepreneurship in Hebrew – has seen more than 240 startups and ventures, with more than 2,000 program participants, 11,000-plus members of its entrepreneurial community, and more than $45 million in funds invested in its companies. 

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Creating entrepreneurs

Yazamut 360° co-founder and general manager Dana Gavish, left, and Gadi Bahat, an entrepreneur who heads Yazamut’s academic programs. (photos from bgu.ac.il)

Representatives from Ben-Gurion University  of the Negev’s entrepreneurship centre, Yazamut 360°, will be coming to Vancouver in April. 

Yazamut – which means entrepreneurship in Hebrew – aims to provide the BGU community with the skills and mentality to excel in any career. It also promotes innovation. 

Since its establishment in 2018, Yazamut 360° has seen more than 240 startups and ventures created, had more than 2,000 program participants, fostered an entrepreneurial community of 11,000+ members, and had more than $45 million invested in its companies. 

“It was clear to us from the very beginning that, if we’re starting a new entrepreneurship centre at BGU, it needs to be special. We decided to touch very different audiences because entrepreneurship for us is a set of skills, and that set of skills needs to be mastered by everyone,” Dana Gavish, Yazamut’s co-founder and general manager, told the Independent.

“With these different audiences in mind, we went on to develop nine different programs that would match these different audiences and would be the correct ones for entrepreneurship. But the one thing that they all have in common is the idea that you need a learning-by-doing experience.”

Those who enrol in Yazamut are taught such skills as putting together a team, examining problems and solving them, coming up with ideas, conveying messages, presenting in front of a crowd and, on occasion, rejecting a first idea and pursuing another. Yazamut trains participants to move out of their comfort zones towards greater resilience and mental toughness.

“It’s a difficult journey but, when you graduate, you are self-empowered and better educated when you go out to the outer world,” said Gavish, who emphasized that students from across the university are coming to the centre because they see value in what it offers.

“Our graduates really aim high and reach high. We know that they’re hunted today by HR [human resources] specialists from different companies and VCs [venture capitalists]. They’re more daring, and they are employed in wonderful places.”

Among its entrepreneurial offerings, Yazamut features a leaders program that not only teaches entrepreneurship and other skills but forces students to take a fresh look at how they run things, how they manage other people, and how they manage their relationship with failure, said Gadi Bahat, an entrepreneur and venture capitalist with extensive experience in Israel’s tech sector, who heads  Yazamut’s academic programs.

“If you want to be a good entrepreneur, it’s not enough that you know how to build a startup. It’s not enough that you know how to measure the right pricing or how to get penetration into the right market,” he said. “You also need to be a different type of person, and that goes into your ability to talk with people. It goes to your ability to present yourself in the right way. It goes to your ability to survive this roller-coaster period. Because, as an entrepreneur, you get a lot of ‘no.’ You get a lot of problems.”

According to Bahat, participants in the program do not come solely from science, engineering and technology backgrounds. Almost half are from other fields, such as medicine and the social sciences. In total, 18 different BGU departments are represented in Yazamut, and half of the participants are women. The startups created, therefore, have sprung from many fields, including medical technology, agriculture and software development.

On April 12, Gavish and some of the entrepreneurs in Yazamut’s leaders program will be in Vancouver for Spark to Startup: Resilience Ignites Leaders. The event will feature the “RBC Lion’s Den,” which will see BGU student entrepreneurs pitching their ventures to a panel of judges and the audience, with a focus on the Negev. 

“They will be presenting a potential solution, products and potential markets,” Gavish explained.“It will be a taste for the audience of how we teach entrepreneurship at BGU. The kind of experience these guys get is literally priceless. No other university teaches like it.”

The winning team will receive a monetary prize.

The keynote speaker for the Spark to Startup event will be Saul Singer, an advisor to various companies and nonprofits, who, with Dan Senor, wrote Start-Up Nation: The Story of Israel’s Economic Miracle and The Genius of Israel: The Surprising Resilience of a Divided Nation in a Troubled World. Michael Fugman, with PearTree Canada, will be honoured for his entrepreneurship and leadership, both in work and community. Martin Thibodeau, regional president of RBC British Columbia, and his wife Caroline Desrosiers, a community leader and advocate, are the event’s honorary co-chairs.

For more information, visit bengurion.ca/events/vancouver-events/spark-to-start-up. 

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.