World – Jewish Independent

Muslim leader an ally

Sheikh Dr. Muhammad Al-Issa receives an award, virtually, from Sacha Roytman-Dratwa, director of the Combat Antisemitism Movement. (screenshot)

During a worldwide virtual event this month involving Jewish leaders and government officials from various countries, one of the leading figures in Sunni Islam was recognized for his work opposing antisemitism and Holocaust denial.

Sheikh Dr. Mohammed Al-Issa is the secretary-general of the Muslim World League and is a former minister of justice of Saudi Arabia. The Muslim World League is funded by the Saudi government, is based in Mecca and positions itself as a force for modernization and moderation in Saudi Arabia and the Muslim world. Earlier this year, Al-Issa led an historic trip of senior Muslim clerics and leaders to Auschwitz-Birkenau.

The online event, titled How Muslims and Jews Can Combat Anti-Semitism Together, featured Al-Issa via video from Saudi Arabia, joined by U.S. government officials including Sam Brownback, a former senator now ambassador-at-large for international religious freedom, and Elan Carr, special envoy for monitoring and combating antisemitism. The event was sponsored by the American Sephardi Federation and the Combat Antisemitism Movement, which bills itself as a non-partisan, global grassroots movement of individuals and organizations, across all religions and faiths, united to combat antisemitism. The organization’s director, Sacha Roytman-Dratwa, presented Al-Issa with the movement’s first annual award recognizing Muslim leadership against antisemitism.

“We have been reminded that, even in countries as advanced and multicultural as the United States, misunderstanding and mistrust is dangerous when allowed to fester,” Al-Issa said in an address that was translated from Arabic. “It can lead to anger, violence and social divisions that help no one. Everywhere in the world, we face challenges in building the bridges of communication, partnership and friendship. But, in a world with many complicated threats, from terrorism to global pandemics, our partnerships are more important than ever.”

He talked about the unifying global fight against coronavirus which, he said, “does not care if a person is Muslim or non-Muslim, Jew or non-Jew, Christian or non-Christian … rich or poor, educated or non-educated.”

That unity is a model for opposing the spread of hatred and intolerance, he said, even as extremists attempt to exploit the current uncertainty to push hatred and division.

He spoke of his visit in January to the death camp in Poland, as well as his numerous visits to synagogues and Jewish museums.

“I stood united alongside my Jewish brothers and said, ‘never again.’ Not for Jews, not for Muslims, not for Christians, not for Hindus, not for Sikhs, not for any of God’s children,” said Al-Issa. “History’s greatest horror, the Holocaust, must never be repeated.… The 1.1 million people murdered at Auschwitz were human beings, just like any other, just like any Muslim. And even though it has been 75 years since the gates of the Auschwitz death camp were torn down, creating a better world for future generations is a constant struggle that we must not give up on.”

He cited murders of Muslims in New Zealand, Christians in Sri Lanka and Jews in the United States as indications of the work remaining to be done.

“Whereas Jews and Muslims lived centuries together, in these last decades we have sadly grown apart,” he said. Since taking the helm of the Muslim World League in 2016, he has tried to build bridges with Jewish and Christian communities. He has also been vocal in fighting Holocaust denial in Muslim circles.

“There are those who still try to falsify history, who claim the Holocaust, the most despised crime in human history, is fiction,” he said. “We stand against these liars, no matter who they are or where they come from, for denying history can only serve to further the aims of those who perpetrate hateful ideas of racial, ethnic or religious purity.”

Continued genocides, in Darfur, Rwanda, Bosnia and now Myanmar, show that the lessons of the Holocaust are universal, he said.

“Muslims have a responsibility to learn them, heed the warning of history and stand as part of the international community to say, ‘never again,’” Al-Issa said. “We will act together to make just peace a reality for Jews and Muslims, and for all people, religions, civilizations and cultures.”

Uprising observed

The Vancouver Holocaust Education Centre and the Jewish Community Centre of Greater Vancouver were among 125 partners presenting a global commemoration of the 77th anniversary of the Warsaw Ghetto Uprising recently.

Beginning and ending with stirring renditions of the “Partisans’ Hymn,” the online event, which also commemorated the end of the Second World War 75 years ago, featured a long list of singers and performers from Hollywood, Broadway and elsewhere, including Dr. Ruth Westheimer, Mayim Bialik, Whoopi Goldberg, Adrien Brody, Lauren Ambrose and dozens more.

We Are Here: A Celebration of Resilience, Resistance and Hope, which took place June 14, was produced by the Museum of Jewish Heritage: A Living Memorial to the Holocaust, Sing for Hope, the National Yiddish Theatre Folksbiene and the Lang Lang International Music Foundation.

“Zog Nit Keyn Mol” (“Never Say”) is generally called “The Partisans’ Song” or “The Partisans’ Hymn” in English and is an anthem of resilience amid catastrophe sung at Holocaust commemorative events. Written in the Vilna Ghetto by Hirsh Glik after he learned of the six-week uprising by Jews in the Warsaw Ghetto, its stirring concluding lines translate as, “So never say you now go on your last way / Though darkened skies may now conceal the blue of day / Because the hour for which we’ve hungered is so near / Beneath our feet the earth shall thunder, ‘We are here!’”

Other musical performances included a Yiddish rendition of Leonard Cohen’s “Hallelujah,” adapted and performed by pianist and singer Daniel Kahn; “Over the Rainbow,” from the 1939 film The Wizard of Oz, composed by Harold Arlen with lyrics by Yip Harburg, two friends from the Lower Eastside of Manhattan, against the spectre of a darkening Europe; and “Es Brent” (“In Flames”), a musical cri de coeur written in 1936 by Mordechai Gebirtig after what he viewed as the world’s indifference to a pogrom in the Polish town of Przycik.

Andrew Cuomo, governor of the state of New York, spoke of his father, the late former New York governor Mario Cuomo, who helped ensure the creation of the Museum of Jewish Heritage, the world’s third-largest Holocaust museum.

One of the other presenting partners, the National Yiddish Theatre Folksbiene, is the longest continuously producing Yiddish theatre company in the world, now in its 105th season. It was founded to entertain and enlighten the three million Jews who arrived in New York City between 1880 and 1920.

Sing for Hope, another partner, believes in the power of the arts to create a better world. Its mission is to “bring hope, healing and connection to millions of people worldwide in hospitals, schools, refugee camps and transit hubs.”

The Lang Lang International Music Foundation aims “to educate, inspire and motivate the next generation of classical music lovers and performers and to encourage music performance at all levels as a means of social development for youth, building self-confidence and a drive for excellence.”

The program, which runs approximately 90 minutes, is available for viewing at wearehere.live.

Diverse Jewish communities

Morning prayers in Gondar’s Tikvah Synagogue. (photo from David Breakstone)

Since Dr. David Breakstone, deputy chair of the executive of the Jewish Agency, had to cancel his scheduled talks in Calgary and Winnipeg because of COVID-19, the Jewish Independent reached him by phone to learn more about his planned topic – Beta Israel and the Emerging Jewish Communities of the Amazon and Latin America.

Born and raised in the United States, Breakstone made aliyah in 1974 and has been involved with Jewish education for more than 50 years.

“The Jewish Agency (JA) really is the largest global Jewish organization that represents the full spectrum of the Jewish people,” said Breakstone. “JA itself is a partnership of the World Zionist Organization, the Jewish Federations of North America. It makes for a very dynamic, stimulating environment with incredible reach and ability, impacting our major issues and agenda items regarding world Jewry. To be in a position to impact all of that and influence things is, for me, a very exciting and demanding challenge.”

JA’s four major goals are connecting Jews around the world to one another, their Jewish heritage and to Israel; facilitating aliyah; serving those in need in Israeli society and fighting antisemitism; and assuring the safety and security of Jews everywhere.

The term Beta Israel refers to the Ethiopian Jewish community, thought to be descendants of the Hebrew tribe of Dan, explained Breakstone.

“Back in the 1950s, the JA was building schools and developed a teaching seminary in Ethiopia to work with the community,” he said. “Ethiopian Jewry has presumably been around for thousands of years, but has only been known about for the last 1,000 years…. The Beta Israel are unquestionably fully Jewish. Ovadia Yosef, chief rabbi of Israel back in 1973, confirmed the decision of a response of the Radbaz [David ben Solomon ibn Abi Zimra] from the 16th century. What’s happened, however, is that there are those of Jewish descent from Beta Israel who, over the years, converted to Christianity … and, so, there are major questions still being argued about whether they converted out of duress or whether they converted freely or for economic reasons.”

photo - Dr. David Breakstone, deputy chair of the Jewish Agency — Dr. David Breakstone, deputy chair of the Jewish Agency. *(photo from David Breakstone)*

Regardless, said Breakstone, “There’s full agreement by the authorities in Israel on whether they are all … zera Israel (of Jewish seed), even if they are not, according to halachah [Jewish law], Jewish.”

The JA is involved with this community because of its Jewish roots. Today, said Breakstone, there are somewhere between 7,500 and 9,000 people from this community who have been waiting anywhere from 10 to 20 years or more to be allowed to make aliyah, all of whom have close relatives in Israel. The JA, he said, is committed to bringing to Israel all Ethiopians who are eligible to come.

Breakstone noted that there are other isolated Jewish communities throughout Africa, South America and India, which he referred to as “the emerging communities of Jews around the world.”

“The Ministry of the Diaspora, a couple of years ago, expressed a great deal of interest in these emerging communities,” he said. “And they put together a very high-level committee that really delved into the issue in depth and came up with the astounding figure of – believe it or not – some 350 million people around the world who have some sort affinity to the Jewish people.

“Affinity is a very vague term,” he cautioned. “In fact, a recent DNA report indicated that 24% of Latin Americans had a significant amount of Jewish DNA…. Most claim ancestry going back to the Marranos, Conversos and Crypto-Jews from Portugal and Spain who had moved to South America and kept various traditions going.

“In Brazil,” he said, “there was supposed to be – they just got notification that it was cancelled – there was going to be the first conference of Jewish communities of Brazil that are not recognized by the established Jewish community there … all of whom are connected through their belief that they are descended from Marranos, Conversos.”

Despite the cancelation of the conference, the Jewish Federation of Brazil is in contact with those communities and is exploring whether or not to recognize them and invite them into the larger community.

“At this point,” said Breakstone, “the JA is also exploring the history in conjunction with the established Jewish community, trying to figure out what to do with those who have not been part of the traditional Jewish establishment and yet, are living life as Jews. That’s quite an interesting phenomenon.”

Uganda is home to a Jewish community that claims no Jewish roots, Breakstone added. In that community, the founding chief was converted by Christian missionaries more than a century ago. And the chief, becoming well-versed in religious studies through the Bible, decided Judaism was the right path.

“Since 2002, they started going to formal conversion, through the worldwide Conservative movement,” said Breakstone. “They now have a local rabbi who studied at one of the Conservative movement theological seminaries … in California and they are fully embraced by the Conservative Jewish world. The JA, too, officially recognizes them as being Jewish. They’ve had a number of people come to Israel through various programs and a number of them are in the process of making aliyah.

“I think the diversity of the different Jewish communities, backgrounds, traditions and cultures that people bring to Jewish life are also something to be celebrated,” he said, “as it broadens the Jewish mosaic.”

Rebeca Kuropatwa is a Winnipeg freelance writer.

Rewriting memory not sci-fi

(printed with permission from ©Mount Sinai Health System)

To alleviate trauma victims’ suffering, specialists are working to reduce the emotion attached to painful memories. A leader in this field is Israeli-born scientist Daniela Schiller, who has been living in New York for the last 10 years, working as director of the Laboratory of Effective Neuroscience at Mount Sinai School of Medicine.

“I’m interested in emotions in general, because emotions can limit our freedom,” said Schiller, giving fear as an example. “It’s something that is very limiting. It’s like a dictator is taking over our brain and controlling our emotions, thoughts, decisions and behaviour.”

According to Schiller, we have the ability to change the emotions we experience, including when it comes to memories of trauma. “We have much more flexibility,” she said. “It’s a dynamic process and we can engage in that process.

“We used to think of this as a one-time process – memory creation – wherein you have them forever. In the ’60s, there was a hint that maybe it’s not a one-time process and that, actually, when you retrieve a memory, it might return to an unstable state, something similar to a newly formed memory. Then, it has to be stored again. It was termed ‘reconsolidation,’ because you repeat that process of storage.”

Schiller explained that returning a memory to an unstable state is a built-in mechanism that allows people to mix in new data about an event that happened. This built-in sensibility allows for better predictions in the future – it’s a survival system.

With the reconsolidation of memory becoming better understood, scientists are trying to find ways to use the process in real-life scenarios with trauma victims, including people suffering post-traumatic stress disorder. However, since the process also can be used to manipulate memory in a negative way, there are ethical questions that need to be addressed. At the recent Harvey Weinstein trial, for example, expert psychologist Elizabeth Loftus was called on behalf of the defence to explain how memory can change over time.

“You can easily influence eyewitness testimony when you do an investigation, by the way you ask questions and shake people’s memories,” explained Schiller. “You can plant information, and they will generally believe that this is what they remember.”

Loftus pointed to the fragility of memory, including the neurological basis to that effect, said Schiller. And, in her testimony, Loftus shared that the presence of mind-altering chemicals, like drugs and alcohol, can affect how memory is stored.

The research Schiller is conducting is geared to finding ways to lessen the emotional volume involved. “We want them to understand what happened, but the memories have to be manageable emotionally,” she said. “And the emotional advantage you had in your past or in your childhood, the emotions wear out, they become less and less emotional. Memory changes and, if it doesn’t, that means it’s a problem.”

Schiller speculated that many of the treatments that already exist capture only part of the process. For example, treatment with a therapist could be toward memory activation – meaning, you would be going into your traumatic memory. While you were in that memory, your therapist would work with you to change the emotional tone of it.

“In animals,” said Schiller, “we know the cellular processes that indicate memory is now moving and that it has been mobilized into a stable state where things are now happening and, now, you can either block it with a drug or with behaviour. We have very accurate measurements. But, with humans, we don’t know. We don’t know still what it means if the memory is actively stable in the brain. We speculate that, if you express it and you show emotions, it’s probably unstable. And then, you’d move forward and either get the drug or do behavioural therapy of some sort.

“For example, image extinction, wherein you think about the event and re-script it in a certain way, so it gives you the possibility to rewrite it – there are many different methods. There can be indirect methods that generate interference, like doing something else or using a blocker drug. These are all methods that can reactivate the memory.”

Although research on humans has shown some promise, Schiller said much more research is needed before any treatments can be developed. “We are still looking for the exact way to manipulate it to some degree, especially to tailor it to each individual,” she said.

What Schiller finds promising is that it’s a natural process – one that people practise every day, unconsciously. With that in mind, we should be able to find ways to do it consciously, by thinking about particular memories we want to rewrite and incorporate new information, she said. “Align yourself to reactivate it and try to incorporate it into the present. Again, this is not scientific advice on how to do it – this is what the science sees, the direction you can take.”

In studying the brain patterns of sleeping subjects who have experienced trauma, scientists have pinpointed where the subject’s memory was processing the parts of the trauma that induced emotion, causing bodily changes.

“They are unconscious to some extent, until they reach the conscious level and you have feelings and interpretations,” said Schiller. “That’s a whole different level and whole different process in the brain. So, we do need to look at these various levels, and then we need to adjust our therapy to these levels.

“I think it has deep meaning and I think it’s still within the scientific domain, but it will get interesting when these insights get more and more into the social realm and public awareness … because people tend to think of their memories as accurate, especially their emotional memories. I hope that the more we understand and the more science progresses, the more people will learn about it. And, the more it will change and give us flexibility, freedom, and more tools for change.”

Rebeca Kuropatwa is a Winnipeg freelance writer.

1,300 survivors found refuge

On Holocaust Remembrance Day, Jan. 27, B’nai Brith International (BBI) honoured former Philippine leader Manuel L. Quezon with a special panel discussion at the United Nations in New York City. BBI chief executive officer Dan Mariaschin is fifth from the right. (photo from BBI)

On Holocaust Remembrance Day, Jan. 27, B’nai Brith International (BBI) honoured a former Philippine leader at the United Nations building in New York, for having saved Jews during the Holocaust.

At a time when the Philippines was still under American sovereignty, the appointed Philippine president, Manuel L. Quezon, invited and welcomed 1,300 refugee Jews who were fleeing Nazi persecution.

Quezon, who was born in 1878 and died in 1944, was a statesman, soldier and politician. He served as president of the Commonwealth of the Philippines from 1935 to 1944.

According to Philippine Secretary of Foreign Affairs Teodoro Locsin, the reason why Quezon chose to help when many other world leaders refused to do so, is that he acted in the tradition of “Do unto others as you would have done unto you.”

Not only did Quezon welcome as many Jews as he could get visas for, he also offered them his private land to grow food and develop a kibbutz.

“I think it’s a case of, there are individuals who, I’m a firm believer in this, whose moment comes at the most opportune time,” said Daniel S. Mariaschin, BBI chief executive officer. “In the case of Manuel Quezon, I think he was a good-hearted individual. There was nothing in this for him.

“He really was a compassionate person who heard this story, thousands and thousands of miles away, and was moved to act. And now we are finding out, as more becomes known, that he was willing to save many, many more … and was, unfortunately, not able to do so. I think he stands very high … as one of the Righteous Among the Nations, who acted to save Jews.”

At that time, from 1937 to 1941, as news reports were revealing Hitler’s plans, Quezon secured the necessary visas from the American visa office for a Jewish-American family by the name of Frieder, who manufactured cigars in Manila.

Photo - Former Philippine President Manuel L. Quezon invited and welcomed 1,300 refugee Jews who were fleeing Nazi persecution — Former Philippine President Manuel L. Quezon invited and welcomed 1,300 refugee Jews who were fleeing Nazi persecution. *(photo from U.S. Library of Congress LC-USW33-019075-C)*

“I think the family, together with the president, were able to get word out, they were able to get those visas … although, again, unfortunately, when he wanted to save more, the ability to get more visas was just not available to him,” said Mariaschin.

Years later, the Philippines was the only Asian nation to vote for the Partition Plan in 1947, to form the state of Israel in 1948, which continued to pave the way for the positive relations Israel has with the Philippines to this day. In 2009, in Rishon Lezion, a monument was erected to honour Quezon.

The BBI event in January was well-attended and included remarks from Locsin, Mariaschin, historian Bonnie Harris, and Hank Hendrickson, who is the executive director of the U.S.-Philippines Society and a refugee who was personally saved by Quezon.

In between the various speakers, director Noel (Sunny) Izon, who made the documentary about Quezon called An Open Door: Holocaust Haven in the Philippines, shared a clip from the film. According to Izon, some 11,000 descendants of the refugees Quezon saved owe their life to him and Izon is one of them. He explained that one of the refugees Quezon saved was a doctor who saved his father’s life soon after arriving in Manila.

Another highlight of the January event was having refugee Ralph Preiss present. Preiss had been saved by Quezon, and shared his experience with attendees.

While no one from Quezon’s immediate family attended, nearly half the attendees were of Filipino descent who now live in New York.

Mariaschin said, while the event was in recognition of Quezon, it was, by extension, “in recognition of the Philippines.”

“The books, the films, the documentaries and the stories will live on from this point, forever,” said Mariaschin about other recent recognitions of Quezon’s actions. “That’s the best tribute you can have, that, rather than have this be just considered a footnote of history, it’s now becoming an important piece of the story … of the courageousness, the humanitarian impulses, of a relatively few individuals.”

According to Mariaschin, Quezon is on equal standing with the handful of other leaders who had a hand in saving Jews during the Second World War, and he said we need to continue highlighting their stories before we lose our few remaining survivors.

“I think we have to do this while there are still survivors who are living,” said Mariaschin. “Unfortunately, the clock is running down on that. In the lifetimes of those people who they saved, it’s extremely important that we say thank you.

“And we were fortunate, as I said, to have one refugee at our program, to have them say thank you and to talk about their story. It’s something that really we need to do every year now and in between, in order to memorialize those who saved Jews.”

Five years ago, the International Raoul Wallenberg Foundation posthumously bestowed Quezon with the Wallenberg Medal, which also acknowledged the Philippines as a whole for having saved Jews during the Holocaust. In Winnipeg, the local B’nai Brith branch is working to organize an event, together with the Winnipeg Filipino community, to honour the former president.

To view the video of the BBI event in New York, visit webtv.un.org and do a search for “Safe Haven: Jewish Refugees in the Philippines – Panel Discussion.”

Rebeca Kuropatwa is a Winnipeg freelance writer.

On brink of radical change

Prof. Shlomo Hasson was slated to bring a pessimistic forecast for the Middle East’s future to a Vancouver lecture March 31, but his visit was canceled due to the coronavirus crisis. (photo from CFHU Vancouver)

The Middle East is in a time of historical change and geopolitical shifts. The outcome is unknown and, for Israel, there may be good and bad consequences.

This is a core message from Prof. Shlomo Hasson, a professor at the department of geography, School of Public Policy, and Leon Safdie Chair at the Institute of Urban and Regional Studies at the Hebrew University of Jerusalem. Hasson was to speak in Vancouver March 31 at an event organized by the Vancouver chapter of Canadian Friends of the Hebrew University, but the lecture was canceled due to the coronavirus crisis. The Independent spoke with him by telephone about what he intended to discuss.

“We are in the midst of turmoil in the Middle East because we have this havoc with Iran and the intensifying tension between the United States and Iran,” he said. “We have the ongoing conflict within the Middle East, especially in Syria, the war now between Turkey and Syria. We have the recent events in Libya, we have a worsening situation in Yemen. I’m not optimistic about the Middle East and, when it comes to the Israeli-Palestinian case … the peace talks were stalled for a long time and now it seems that [U.S. President Donald] Trump’s initiative, in a way, helps to revive the issue but did it in such an awkward way that I’m not optimistic at all about the consequences of this initiative.”

The warming of relations between Israel and Saudi Arabia, as well as with some Gulf states, is cause for limited hope, he said.

“This is indeed a good reason to celebrate because there has been a change, even a significant change, between the Gulf states and even Saudi Arabia, and Israel because [they] are facing the same adversary, which is Iran,” Hasson said. “Israel supports Saudi Arabia because it supports them in containing Iran. In that sense, I think there is something to celebrate but this is very modest, because … the public in Saudi Arabia, for example, does not support Israel. It’s sort of an alliance between the rulers of the countries, but the public is not there yet.”

An additional crisis is climate change, which is hitting the region especially hard and will continue to do so, although this also presents opportunities for Israel to build bridges.

“We face the problem of water scarcity and droughts and flooding,” Hasson said. “I think that, especially in this crisis, Israel can help a lot because we have the technology, we’ve mastered the know-how and we can help the Middle East and Africa, while coping with this issue.”

Speaking before the most recent Israeli elections, Hasson predicted that, regardless of the outcome, they wouldn’t play a significant role in the bigger Middle East picture.

“Israel is not the central actor here,” he said. The central actors are Saudi Arabia and Iran, with China, Russia and the United States intervening from outside.

“Israel is in a position of reacting to these global, regional and intra-state developments,” he said. Even if Blue and White had won, said Hasson, it is still a right-wing party and the Israeli populace is developing a rightward consensus. “I don’t think that these elections are going to present a significant change in Israel’s political behaviour.”

He compares this moment in Middle East history to the pivotal epochs of the past.

“About 100 years ago, we still had the Ottoman Empire and, after that, we had the colonial regimes, the Sykes-Picot regimes, and then we have the nation-state regimes. The Middle East is at the brink of a change, a radical change, and nobody knows for sure what’s going to happen to the Middle East,” said Hasson. “But, in a way, it’s going to affect everything, it’s going to affect the global structure, it’s going to affect the relationships between the United States, China and Russia.”

Creation of now-iconic pant

Jeans bearing the Levi Strauss & Co. trademark.

Nothing quite compares to the essential staple that almost all of us have in our closets, with styles including flare, skinny, low-rise, high-rise, boyfriend, ripped, the list goes on. If you haven’t guessed already, I’m referring to jeans. They epitomize fashion versatility, taking us from a city stroll in a pair of sneakers to our favourite restaurant in the evening with a boot or dress shoes. There are few fashion houses, from couture to street wear, that haven’t designed their own style. But, for the original jean, we have to thank Levi Strauss & Co.

Loeb Strauss, born 1829 in Bavaria, was the youngest of seven children. At age 16, after his father’s death and with increasingly harsh restrictions and discrimination towards Jews, he decided – with his mother and two of his three sisters – to move to New York. There, two of his brothers welcomed him into their dry goods business.

photo - Levi Strauss — Levi Strauss. *(photo from Wikipedia)*

In the 1850s, in the midst of the gold rush, Strauss saw potential opportunities to set up shop in the West and he did so, opening a branch of the family business in San Francisco, where he changed his name from Loeb to Levi.

Levi Strauss & Co. became a rapid success, selling merchandise to local customers as well as to those in neighbouring cities. Strauss became a respected figure among the Jewish community, known to have a sharp business mind and a kind demeanour. He was also known for giving back to community, donating to both Jewish and non-Jewish charities.

The nature of the business – and the course of fashion worldwide – changed when Strauss was approached by Jacob W. Davis, a regular customer and acquaintance, who came to collect an order of canvas for his tailoring business. Davis made durable work wear, or “waist overalls,” as he called them, from special fabric that was primarily used to make tents. Having developed a system to prevent the overalls from ripping at the pockets by adding copper rivets at the corners (allowing them more longevity), he knew he discovered something big but, in order to proceed, he needed financial backing, primarily for the patent fee. Strauss became his business partner in 1873.

Levi Strauss & Co.’s jeans were produced largely for the labour workforce. However, over the years, they became a choice piece of clothing for women and men in any profession, at least when not working. Levi’s entered the world of film in 1938 when John Wayne wore a pair of Levi’s 501 jeans, transforming them into the American cowboy’s leading attire.

photo - According to the company’s website, the trademark depicting two horses attempting to pull apart a pair of Levi’s waist overalls, symbolizes “the strength of the clothing in the face of competition.” It was introduced in 1886 — According to the company’s website, the trademark depicting two horses attempting to pull apart a pair of Levi’s waist overalls, symbolizes “the strength of the clothing in the face of competition.” It was introduced in 1886. *(photo from levistrauss.com)*

The financial success of Levi Strauss & Co. allowed Strauss to expand his business to many diverse industries, from banking to electricity. His philanthropy also expanded and he gave to many Jewish organizations, notably helping found and establish the Reform congregation Emanu-El in San Francisco.

While Strauss never married and had no children of his own, he had a strong relationship with his nephews. When he died, in 1902, Levi Strauss & Co. and most of his estate went to his four nephews and other family members; many charities were also beneficiaries named in his will.

Over six generations, Levi Strauss & Co. has remained a family-run business, manufacturing not only jeans but other casual wear, accessories and a children’s line. One of the largest brand apparel companies in history, the Levi Strauss name is universally recognized. Now run by the Haas family, decedents of Strauss, the family and business continue Strauss’s legacy in another important way – by being one of the most charitable families in the Bay Area.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Predicting the future

Trend forecasters Lior Fisher Shiloni, left, and Nataly Izchukov. (photo by Michael Topyol)

What do jeans, trench coats and a little black dress all have in common? A place of honour in women’s wardrobes, that’s for sure. And it’s no accident – the three are timeless trends that have been around for decades.

“A trend is a state of mind, a very, very wide perspective that begins in the margins and slowly reaches the masses,” said Israeli trend forecaster Nataly Izchukov. “A trend undergoes evolution and is here to stay. People always think it comes and goes, but that’s actually a mistake. It develops and updates, and it’s here to stay.”

In 2014, Izchukov founded the Visionary, a Tel Aviv lifestyle and design trend forecasting agency that deciphers for its customers the way the wind is blowing. She and her business partner, Lior Fisher Shiloni, also expose the Israeli public to the art of forecasting and even pass on their knowledge in a first-of-its kind local “trendology” school.

Forecasting the future, Izchukov explained, begins in researching the past. She and her team study what has happened in the past year or so across the world, from politics and economics to natural disasters, cinema and fashion, and try to understand how it will affect esthetics and designs. “For example, one of the leading trends for the summer of 2020 is going to be acid-bright colours,” she said. Its source of influence? The yellow vests movement in Paris.

The second step is social research, which involves identifying their clients’ audience and what interests them on social networks and in the media. The third step is what Izchukov calls iconography, the interpretation of the findings in a more abstract way. This all leads to conclusions regarding megatrends and the microtrends that ensue.

Izchukov gave the example of older solo women travelers. More older women are jet-setting off by themselves, but are still looking to feel safe and secure and have a sense of community on their travels. This translates into many different microtrends for Izchukov’s clients, including how hotels are decorated and the colour palette that best suits their guests.

The biggest megatrend, however, is sustainability. “It deals with promoting the status of women, with poverty, with education, it’s a very, very wide issue,” said Izchukov.

Trends are not fads. Fads are not sustainable; they enter and exit our lives quickly. Top examples of fads, Izchukov noted, are Kardashian-style cycling shorts, the 1990s digital pet Tamagotchi craze and a recent favourite – handheld spinners. By contrast, a trend can take three to four years to go mainstream, and not all businesses have patience for such a process.

“They mostly want us to create fads, but we’re really seeing a change developing in 2020,” she said of her clients. “The biggest change is the extreme climate happening across the world. What happened now in Australia [with widespread bushfires] is one of these extreme cases that made people say, ‘OK, there’s a problem here.’ There was great denial of the topic among companies.”

The emphasis on sustainability is causing apprehension in the Israeli business scene, she said. One of the problems is the high cost of creating sustainable fashion.

“The product ends up being expensive and people don’t really want to spend that money on it,” Izchukov said. “There’s still a gap between the goodwill of people for the world to be a better place, and people wanting a good and attractive price, and you have to think how to bridge it.”

Izchukov predicts some big changes in the coming decade for fashion, food and hospitality in Israel.

“In fashion, a few very substantial things are going to happen – mostly companies that will change their appearance and their production lines in a more sustainable, ecological and recycling direction,” she said. “There’ll be fewer stores but these will include a lot more content and information that is beyond fashion.”

In Israel, there will be greater inclusion of people with disabilities in the fashion world, she said. This is in line with the global trend for inclusivity, which sees fashion houses employing ambassadors of all sexes, genders, religions and sizes.

In the Israeli hospitality sector, we can expect “the substantial entry of more hostels and of very affordable hotels,” she said. “They’ll try to create a very interesting experience in their locations in terms of the customer and the hotel itself.”

Izchukov predicts that food will increasingly go in the direction of “how we can eat in a healthier manner that precisely matches our needs and our bodies.”

She said, “Artificial intelligence will greatly help to resolve the issues of need and of customization.”

Food is also a great example of the impact local cultures have on trends. Izchukov noted the failure of American companies such as Starbucks to succeed in Israel. While Israelis like to think that the global giant failed because the local coffee is far superior, Izchukov suggested it has more to do with the Israeli state of mind. Self-service, waiter-less, eateries are a doomed business model in Israel, she said, because locals much prefer personal attention.

Israel21c is a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org.

Israel’s quirky design house

Peleg Design’s Magnetic Vase is a bestseller. (photo from Peleg Designs)

From optical illusion flower vases to playful elephant-shaped cutlery drainers, Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home.

How does he figure out what those needs are? “Some of the ideas came to us while daydreaming, some in the shower, some we woke up with and some just came to us by email,” reads the website’s Suggest an Idea section.

People from all over the world reach out, the designer and founder of the brand told Israel21c. “Once in awhile, we get a great idea and we pay royalties to the designers or inventors,” he said. “It’s really amazing because a lot of people have a lot of ideas.” For example, the Bag Bunny, a magnetic rabbit-shaped tool for easily opening plastic packaging, was inspired by a customer suggestion.

photo - Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home — Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home. *(photo from Facebook)*

Founded in 2005 and based in Tel Aviv, Peleg Design’s online store offers around 100 unique products that stem from everyday needs, each with quirks, twists or optical illusions that Peleg describes as “magical.” Nothing, he said, is what it seems.

The product that kicked off the company’s success was a vase Peleg designed for his own wedding in 2005. These “floating” vases are anchored by magnetic bases hidden underneath the tablecloth. To this day, the vase set is one of Peleg Design’s bestsellers. “It was a huge hit,” he said. “That’s what really began to generate business.”

Another universal problem Peleg wanted to solve was grime building up at the bottom of a cutlery drainer. His answer was Jumbo, an elephant-shaped cutlery holder that drains water out of its trunk, directly into the sink.

Peleg said function is key, and design secondary, to usefulness. But, still, he hopes his customers will fall in love with his “cute” designs.

His newest item, the Egguins, is an example of that cuteness. The penguin-shaped eggholder is not only visually amusing, but makes it easy to remove eggs from boiling water and store them in the fridge. One comment on Peleg Design’s Instagram page calls the item “the best thing since sliced bread.”

Many of Peleg’s products are made from plastic but they are meant to last. Sensitive to environmental issues, he explained that he wants his customers to develop an emotional connection to the items and use them for as long as possible before discarding them.

Passion and profession

Growing up, Peleg dreamed of being an astronaut, but he would eventually find his passion in a different form of exploration: design.

Peleg studied interior design at the Holon Institute of Design. A class project made him realize he had an eye for creating quirky but useful knick-knacks. He had made a wine-bottle holder that seemed to defy gravity. He was able to sell a few even before graduating.

“It started from selling one product in two or three stores in Tel Aviv,” he said. “It’s now become both my passion and my profession.”

photo - The Jumbo cutlery holder drains into the sink straight away — The Jumbo cutlery holder drains into the sink straight away. *(photo from Peleg Designs)*

What began as a one-man show has expanded to more than 30 countries, including the United States, Japan, Peru, France and South Korea. Some designs can even be found at the gift shop of the Louvre Museum in Paris and the Museum of Modern Art’s gift shop in New York City, where the Magnetic Vase is one of its bestselling items.

Peleg explained that his products are available in most major economies, excluding those that have no political relations with Israel. He hopes one day that will change, and he says so to the businesspeople he meets from countries like Iran and Kuwait.

Every now and then, Peleg receives an email from an Israeli customer, with a photo of his Magnetic Vase on a shelf in the MOMA gift shop. They are so happy to see an Israeli designer’s product among some of the world’s best, he said, noting, “That makes me proud.”

For more information, visit peleg-design.com.

Using apps and robots – coronavirus

One high-tech solution for patients possibly infected with the coronavirus is a robot that can enter the patient’s room and be controlled by medical staff from the outside. (photo from IMP)

Before the coronavirus arrived in Israel – there were two reported cases at press time – Sheba Medical Centre was preparing for it with different high-tech means: a telemedicine app that enables patients to receive care in the isolation, but comfort, of their own home; and robots that can treat in-hospital patients in order to minimize contact with staff.

Sheba’s Datos Health-In is a telemedicine app that enables patients to remain at home. In the event of an epidemic, with more patients than isolation rooms available, the app can be a viable tool for patients who are not severely ill. With the app, patients can enter vital signs and other information, which is directly accessed by their doctor. Patients can also establish contact with their physicians at any time of day or night.

The program was launched on Feb. 9 and tested on Israelis who had been in China and who, according to Health Ministry instructions, had to be in quarantine for 14 days, the incubation period of the virus. Doctors initialized contact with the patients twice a day.

photo - Sheba Medical Centre’s Dr. Galia Barkai — Sheba Medical Centre’s Dr. Galia Barkai *(photo from IMP)*

“This is one instance where telemedicine protects staff as well as other patients, by minimizing direct contact with those infected with the coronavirus,” explained Dr. Galia Barkai, head of telemedicine services at Sheba.

Another high-tech solution for patients possibly infected with the coronavirus is a robot that can enter the patient’s room and be controlled by medical staff from the outside. Designed by California-based virtual healthcare company Intouch Health, the robots are already in use in other departments, such as in the intensive care unit of pediatric cardiology, and the trauma unit.

“This technology is the perfect solution to provide care for in-patients infected with coronavirus, while protecting staff from contagion,” said Barkai.

Screening for the virus produces results in just a few hours but, with symptoms that are not very dramatic and that are reminiscent of the flu, including fever, cough and shortness of breath, Israel’s Health Ministry is only allowing those who have returned from China and a few other countries in the Far East to be tested.

– Courtesy International Marketing and Promotion (IMP)