Zohran Mamdani, the new mayor of New York City, was a controversial candidate who won, in part, because of a campaign focused on local concerns, and not global politics. (photo by Kara McCurdy / commons.wikimedia.org)
New York City just elected as mayor Zohran Mamadani, an anti-Zionist who has been dogged by accusations of antisemitism. Recent civic elections in Canada, on the other hand, had brighter news for Jewish and pro-Israel observers, according to Emile Scheffel, managing director of CJPAC, the Canadian Jewish Political Affairs Committee.
Scheffel presented an online briefing Nov. 14 on how Mamdani won, what it means and how Canadian voters in several cities sent somewhat different messages.
During his campaign, Mamdani responded emotionally to accusations that he is antisemitic. In the end, according to exit polls, he received votes from about one in three Jewish New Yorkers and was endorsed by numerous prominent Jewish individuals, as well as organizations like Jewish Voice for Peace Action, the political arm of the anti-Zionist group Jewish Voice for Peace.
“When you have this kind of a movement running cover for Mr. Mamdani, it became relatively easy for him to skate past those or to push through those allegations of antisemitism,” Scheffel said. “I don’t know what’s in Mr. Mamdani’s heart. I don’t genuinely know exactly what he believes. But I’m a firm believer that you can tell a lot about a person’s character from the people with whom they choose to associate.”
Scheffel noted a controversy in which Mamdani was photographed with Imam Siraj Wahhaj, who the US justice system calls an unindicted co-conspirator in the 1993 Al-Qaeda bombing attack on the World Trade Centre in New York City. Mamdani later chose not to distance himself from the imam.
Another controversy that dogged Mamdani was his hesitation to condemn the slogan “Globalize the intifada.”
“He repeatedly refused to condemn that language,” said Scheffel. “I want to again be fair by acknowledging that there are different interpretations of what ‘Globalize the intifada’ means, depending on the context. But I am a believer … that there is a great deal of evidence that ‘Globalize the intifada’ is first and foremost a call for violence against Jews and against Jewish institutions and individuals.
“But here’s the catch,” said Scheffel.
Prior to the mayoral election, Scheffel “did a pretty deep dive” on Mamdani’s website, looking for keywords like “Israel,” “Palestine” and “Gaza.”
He found nothing, because the Mamdani website and the campaign’s broader messaging was laser-focused on the core theme of affordability and lowering the cost of living for working-class New Yorkers.
Scheffel shared statistics about housing costs and other expenses in New York City.
“You can start,” he said, “to understand how he built a coalition of people who are primarily motivated not by Mamdani’s views on the Middle East, not by his relationship or lack thereof with members of the Jewish community, but by what he promised to do for the future of New York City and the people living there.”
In contrast, Scheffel, who has extensive background in political communications and issues management, skewered the website and messaging of Mamdani’s prime opponent, former New York governor Andrew Cuomo. He said Cuomo’s campaign website was filled with mixed messages and meaningless jargon.
“If I can’t figure out what the candidate is trying to tell me, how would I trust them to have a clear vision or a reasonable plan to tackle the issues that are facing me and that are facing the city?” he asked. “Mamdani, whatever you think about him, ran an extremely effective campaign that’s in line with all the best practices we would recommend to a candidate running for any office anywhere.”
While many Jews have been tuned in to politics in the largest American city, they may have overlooked other elections closer to home.
Municipalities in Quebec voted on Nov. 2. In Montreal, which Scheffel noted has been home to some of this country’s most worrying incidents of antisemitism, and in some other communities, activists tried to make the Israeli-Palestinian conflict an election issue by asking candidates to sign a so-called “anti-apartheid pledge” and commit to cutting ties with the state of Israel.
The eventual winner of the election, Soraya Martinez Ferrada, Montreal’s new mayor, refused to sign the pledge and was accused by opponents of complicity in genocide. In addition to her victory, her party won a majority of seats on city council, after a campaign in which they pledged to take seriously law enforcement and public safety, including a crackdown on protesters that Scheffel said include extremist elements that make Montrealers unsafe.
“That was a vision that ultimately proved to be compelling and appealing to the largest number of Montrealers,” he said.
A few days earlier, on Oct. 20, Calgary also elected a new civic government.
The incumbent had declined to attend the annual menorah lighting ceremony at Calgary City Hall, claiming it was too pro-Israel and too political, said Scheffel, who lives in the city.
“She was rejected by 80% of voters,” he said. “She became the first mayor in 45 years in Calgary not to win a second term. That happened not because she didn’t show up to a menorah lighting or because she made every effort, frankly, to isolate the Jewish community at a time when the Jewish community needed support from elected leaders. She lost – and she lost in such a crushing fashion – because voters believed that she had failed to tackle the everyday quality-of-life, cost-of-living issues that are facing people here in Calgary.”
Jeromy Farkas, the new mayor, won narrowly, with the incumbent mayor placing third.
Scheffel made the case that none of these campaigns pivoted on issues of foreign affairs but were determined mostly by voters who wanted potholes filled and cities to run efficiently. He then made a case for engagement in the political process, noting that many of the elections turned on very small vote counts. Farkas, for example, won the Calgary mayor’s race by fewer than 400 votes after a recount.
CJPAC engages Jewish Canadians in the political process and encourages them to build strong relationships between the Jewish community and elected officials across parties, said Scheffel. Close races like some recent municipal elections, he said, underscore the impact an individual can have in the process by volunteering as little as two hours of their time to a campaign.
