technology

מסחר עולמי

הישג ישראלי: ‘איי.טו.זד’ מדורגת בין עשר חברות הטכנולוגיות של בורסת טורונטו

החברה הישראלית לעגלות סופרמרקט חכמות ‘איי.טו זד’ התברגה בין עשרת החברות הטכנולוגיות המובילות בבורסה הקנדית. החברה נכנסה לרשימת המדדים המובילים בבורסה בזכות ביצועיה האיכותיים מאוד

קבוצת הטכנולוגיה הישראלית – חברת הטכנולוגיות החכמות ‘איי.טו.זד’ יכולה לרשום לעצמה הישג משמעותי נוסף, בענף העגלות החכמות, עם כניסתה לממד החמישים של חברות בינלאומיות מובילות, של הבורסה לניירות ערך בטורונטו שבקנדה. על חמישים החברות נמנות אלה שיש להן ביצועים איכותיים יוצאי דופן בחמישיה מגזרים עיקריים: טכנולוגיה, אנרגיה, תעשייה, כרייה ומדעי החיים. וזאת על פי על פי מספר קריטריונים שעליהם נמנים: צמיחת החברה ביחס לענף שלו היא שייכת, וכן ביצועי המניה של החברה בשנה האחרונה

בנוסף למסחר בבורסה לניירות ערך של טורונטו חברת הטכנולוגיות החכמות ‘איי.טו.זד’ נסחרת במקביל גם בבורסת ‘נסד”ק’ האמריקנית, שמיועדת לחברות היי טק טוכנולוגיה. ‘איי.טו.זד’ זוכה אפוא להמלצות קנייה חמות וטובות לאור איכות המוצרה שלה – העגלות החכמות

חברת הטכנולוגיות החכמות ‘איי.טו.זד’ שממציאה ומפתחת פתרונות חדישים לאתגרים מורכבים שונים, היא זו שעומדת מאחורי העגלה החכמה. בשלב זה העגלה החכמה היא מוצר הדגל שלה והוא זוכה לחשיפה גדולה. מדובר במוצר המתקדם מסוגו בעולם בשלב זה. העגלה החכמה מתפקדת גם כקופה עצמאית לכל דבר, וכן יש לה אף מסך מגע ומערכת ראייה ממוחשבת. העגלה החכמה שנקראת ‘קסטומייט’ מייעלת את חוות הקנייה על ידי שימוש באלגוריתם חכם והיא נחשבת מאוד ידידותית למשתמש. בעזרת העגלה שיש, לה מסך מגע ומערכת ראייה ממוחשבת, אפשר לסרוק את המוצרים שנרכשו וכן יש אף אפשרות לשלם באמצעותה. וחאיר כן יכולים הקונים לעקוף פשוט את התור הארוך בקופה ולצאת עם העגלה החוצה. או רק עם המוצרים שנרכשו. ובכך נחסך זמן רב מצדם של הקונים שכידוע בדרך כלל מתלוננים על התורים הארוכים בקופות. כן נחסך כוח אדם רב, בזמן שלמנהלי החנויות יש שליטה ובקרה מלאים על כל התהליך של הרכישה והמכירה

העגלה החכמה ‘קסטומייט’ מאפשרת למנהלי החנויות להפעיל גם פרסום ממוקד למי שמשתמש בה, כולל שיווק ישיר וכן מבצעים מיוחדים. כך שהכנסות חנויות יכולות לעלות בזמן ששהוצאות שלהן יקטנו שמעותית

לדברי מנכ”ל פרוייקט ‘קסטומייט’ של חברת הטכנולוגיות החכמות ‘איי.טו.זד’, רפי ים, העגלה החכמה נמצאית בתהליכי שיפור מתמיד, מבחינת החומרה והתוכנה. זאת כדי להשיג פתרונות משלימים, אפלקציות ויכולות שונות שיתנו ערך מוסף ללקוחות, לחנויות ולמשקיעים בחברה הנסחרת בבורסאות כאמור של טורונטו ‘ונסד”ק’ האמריקנית. ים מוסיף כי פלטפורמת העגלה החכמה ‘קסטומייט’ תופץ ותשווק בחנויות שונות בכל רחבי העולם. ים מציין עוד שהחברה גאה להיות בימים אלה חלק ממדד החברות האיכותיות של בורסת טורונטו שבקנדה

הישג קנדי: ביקושי ענק לדגנים ותבואות מכל העולם

המלחמה הבלתי נתפסת של נשיא רוסיה, ולדימיר פוטין, באוקראינה המיסכנה, שינתה משמעותית את מפת אספקת הסחורות העולמית. רבים במערב לא האמינו שפוטין הדיקטטור יחרחר מלחמה ברמה כזו ויחליט שיום אחד הוא רוצה לחסל את אוקראינה על תושביה. מקביל מדינות המערב בהן קנדה יעשו מעט עבור אוקראינה וזה מצער

ולפיכך משבר חמור זה יצר מחסור עולמי גדול בדגנים ותבואות, בין היתר כיוון שרוסיה מקשה על אוקראינה ליצא חיטה באמצעות חסימת המעבר בים השחור. רוסיה עצמה אף נתקלת במחסומים קשים ביותר לייצא את החיטה שלה, לאור הסנקציות הכלכליות הקשות שהוטלו עליה מצד מדינות המערב השונות. המרוויחה הגדולה מכך היא קנדה שהפכה לספקית חילופית טובה למדינות רבות בעולם

העולם מגיע לקנדה לאור המשבר הארוך הזה, וקנדה מצידה שולחת דגנים ותבואות של החקלאים המקומיים לכמאה ועשרים מדינות שונות. על רשימת המדינות שפנו לאחרונה לקנדה לקבל את התוצרת החקלאית שלה נמנות: טורקיה, אלגי’ריה, תוניסיה וברזיל. במקביל מדינות אחרות שלא סובלות בשלב זה ממחסור ביבולים השונים, פונות כל הזמן לקנדה ומבקשות להגדיל את היבוא החקלאי. זאת, כדי לבסס את מאגרים שלהן לשעת חירום כי כידוע משברים לא חסרים בעולם: מגיפת הקוביד, פגעי אקלים שונים, סיכסוך ומתיחות בין מדינות שונות ועוד ועוד

ההתחממות הגלובלית העולמית לא פוסחת על קנדה וגם היא יוצאת נפסדת מכך משמעותית ביותר. הבצורת הקשה בקנדה בשנה שעברה, פגעה קשה ביצוא של חיטה וקנולה למדינות העולם השונות. בשלב זה קשה לקנדה לסגור את החוזים בהיקפים שהיא רגילה להם. זה יקרה רק אם אספקה של היבולים השונים תחזור לרמות הרגילות בשנה הנוכחית

בנוסף למשבר הגלובלי הנוכחי שנולד ממלחמתה הקשה של רוסיה באוקראינה, גם מגפת הקוביד הנמשכת כבר כשנתיים ויותר “עזרה” ליצור שיבושים קשים באפסקת סחורות בכל רחבי העולם. עתה מכולות ריקות במספר גדול מאוד נשלחות לסין כדי לסייע בסגירת העיכובים באספקה, שנוצרו במהלת המגיפה. לכן מובילי דגנים קנדיים מתקשים להשיג מכולות להעביר את סחורותיהם למדינות שונות ברחבי העולם

חרף האתגרים הקשים הללו, קנדה ויצרני הסחורות והחקלאים שלה עדיין נמצאים בעמדת יתרון. מחירי הנפט והאשלג הגואים כל הזמן הגדילו את הרווחים וסייעו באיזון התקציב הציבורי של קנדה. מחוז אלברטה שבמערב המדינה, שרוב הכנסותיו מגיעות מתעשיית הנפט והגז, צופה עודף תקציבי בשנה הפיסקאלית הנוכחית, לראשונה זה שמונה שנים. זאת לאחר שנים של מיתון קשה באלברטה, שגרם לרבים להפוך למובטלים ובמקביל חברות רבות בתחום האנרגיה הפסיקו את פעילותן במחוז

לאחר המחסור הגדול בנפט בעיקר בגלל הסנקציות הכלכליות שהופנו כנגד רוסיה, הסכימה קנדה כמו ארה”ב, להגדיל משמעותית את יצור משלוחי הגז הטבעי והנפט שלה. מדובר על גידול ביצור של כמאתיים אלף חביות נפט ביום, וכן גידול ביצור של כמאה אלף חביות גז טבעי ביום

במדינות המערב סוף סוף הגיעו למסקנה שיש “להיגמל” מרכישת אנרגיה מרוסיה, שנחשבת ליצואנית הנפט והגז הגדולה ביותר למדינות ביבשת אירופה. המשבר הנוכחי עם הרוסים מויח שוב ושוב, שכדאי ואף מומלץ למערב לנתק כל תלות ברוסים. השאלה המשמעותית עתה כי כמה זמן זה יקח למדינות אירופה השונות ובעיקרן גרמניה, למצוא תחליפים לנפט ולגז של הרוסים

קנדה נחשבת לאחת מיצרניות האשלגן הגדולות בעולם. חברת נוטריין הקנדית שהיא יצרנית האשלגן הגדולה בעולם, הגדילה רק לאחרונה את הייוצר שלה בעשרה אחוזים לרגל פניות רבות מברזיל

השר למשאבי הטבע בממשלה הפדרלית הליברלית, ג’ונתן ווילקינסון, מציין כי כי גורמים רשמיים מטעם מדינות שונות פנו אליו במהלך כנס סוכנות האנרגיה הבינלאומית ,שנערך לאחרונה בפריז, כדי לבחון היתכנות להחלפת האשלג, אורניום וסחורות חקלאיות רוסיות, בקנדיות. במהלך הפסגה הבינלאומית אמר ווילקינסון, כי קנדה, שהיא הרביעית בגודלה בעולם מבחינת עתודות נפט, תוכל להגדיל בהדרגה את המשלוחים בשלוש מאות אלף חביות ביום. בנוסף גם יצרנית האורניום הגדולה במדינה ‘קמקו’ (בסיסה במחוז סיסקצ’ואן) צפויה להגדיל את ייצור האורניום במכרות שלה, בקנדה ובארה”ב. ‘קמקו’ הנחשבת ליצרנית האורניום השנייה בגודל בעולם, מפיקה כשמונה עשר אחוז מכמות האורניום שבעולם

במסגרת הסנקציות נגד רוסיה, הודיעה קנדה לאחרונה כי היא מטילה סנקציות נגד האוליגרך רוסי-ישראלי, ויקטור וקלסברג, הנחשב למקורב לפוטין

The climate is in our hands

Everybody talks about the weather, but nobody does anything about it, goes an old saying often attributed to Mark Twain. This was funnier a century ago, when humans were unaware that, in fact, our behaviours are altering the weather and the climate. The ring of truth now is that gatherings like the United Nations Climate Change conference in Scotland this week, despite all the good intentions, may very well end up changing almost nothing.

To confront the dangers we face, not just governments but every organization, business and household on the planet will need to change the way we operate. The volume and type of foods we consume, the methods of transportation we employ, the consumer goods we purchase and discard, the ways we build our homes, the very expectations we have of what defines the “good life” – all these things will need a fundamental reconsideration.

Almost all nations and people acknowledge the problem and our individual and collective roles in it. But the steps needed to effectively combat climate change are often viewed as a step too far.

Look at Greta Thunberg, the Swedish environmental wunderkind. To visit North America, she traveled on a carbon-neutral sailing ship that took 14 days to reach the American shore. By contrast, attendees at the Glasgow huddle almost all arrived by air, some on private jets. Outrage at the hypocrisy is muted because most of us understand the balance of options. The world’s top government officials and scientists cannot afford, say, two weeks on a sailboat to attend a few meetings. On a much smaller scale, each of us makes similar choices based on a range of considerations every day.

The profit motive is, in many ways, how we got into this mess. Since the beginning of the Industrial Revolution, maximizing profits has often come hand-in-hand with destroying the environment – dumping refuse into waterways rather than disposing of it appropriately, exploiting non-renewable resources, encroaching on animal habitats to expand human settlement, manufacturing products with deliberately short lifespans to ensure a perpetual market for the commodities. This is not nearly a comprehensive accounting.

Is it too much to imagine that the human motivation that got us into this mess can get us out? Could capitalism save the planet? Given the litany of optimistic promises made and broken by governments around the world on this issue, trusting in businesses may be no more or less misplaced than relying on the basket of government into which we have put the eggs of our collective future.

Israel, the “Startup Nation,” seems to be an incubator for private sector climate solutions, which often involve partnerships with academia.

In one instance, Aleph Farms is creating synthetic beef that, according to a study, “reduced the carbon footprint by 92%, water footprint by 78% and land footprint by more than 95%, compared with conventional ways of producing meat.” That said, reducing or eliminating any kind of meat in our diets is a better environmental solution.

Another firm, Wiliot, has developed a smart tag – a label, basically – that can be placed on any transportable item, sending signals to a designated recipient to know whether the shipment (fresh produce, say, or pharmaceuticals) is getting to the right place at the right time at the right temperature. In addition to reduced spoilage and the lessons the comparatively simple device can provide on shipping more efficiently, the product makes it easy to measure exactly the carbon footprint of any item transported.

Beewise is a computer-assisted, automated process to ensure that bees are provided with the ideal habitat, nourishment and security needed to thrive, massively reducing the number of bee colonies lost every year due to pesticides, global warming, disease and other threats.

EcoPeace Middle East brings together Jordanians, Palestinians and Israelis to create shared water solutions, recognizing that human-created borders have no meaning in the climate conversation.

These are a tiny sampling of a universe of ecological initiatives taking place in Israel, primarily in the private sector. Closer to home, environmental activism is flourishing, too. There are climate activists like those in Extinction Rebellion, which is a very visible group that does not shun controversy, and there are far more activists working quietly toward climate justice. Individual members of the Jewish community are among the activists and communal agencies that are, to varying degrees, active on the issue.

Interesting, too, is the role of the private sector here. West Coast Reduction Ltd., a multi-generational family business owned by the Diamond family, is combining business with environmental improvement. Serving restaurants, butchers, farms, feedlots and supermarkets, WCRL collects byproducts and food waste, then transforms them into components for animal feed and renewable energy, among other things.

Realizing that what is good for the environment can also be good for the economy may be key to realistic solutions to the climate crisis. “Going green” is not all about sacrifices without immediate benefit. It can create jobs, manufacture new products and technologies and draw a new map for a sustainable economy.

Developing carrots as well as sticks is crucial because, in a democracy, convincing people to give up things we take for granted can be political suicide. For our governments to be successful in this fight, they need to know that voters are prepared to accept the steps. For businesses to be successful in this endeavour, they need to know that we will pay a little (or a lot) more for products that do not destroy our habitat and imperil our future.

This brings the onus back to us. Individually and collectively, it is we who will determine whether government and business will do what is necessary to combat climate change. Each of us makes dozens of choices every day that affect the situation we are in. We vote. We shop. We drive and fly. We walk and cycle. We recycle. We….

Whatever our leaders decide in Glasgow this week, the success or failure will depend on the response of the people who sent them there: us.

Rights in the digital age

Taylor Owen, one of Canada’s leading experts on digital media ethics, is the featured speaker at this year’s Simces & Rabkin Family Dialogue on Human Rights event Nov. 9. (photo from cigionline.org)

On Nov. 9, the Simces & Rabkin Family Dialogue on Human Rights, in partnership with the Canadian Museum for Human Rights, hosts the online program Is Facebook a Threat to Democracy? A Conversation About Rights in the Digital Age.

Platforms like Facebook, which collect and share huge amounts of information, are being accused of putting profit above democracy and the public good. Can government regulation protect us and our children from online harm and misinformation – or is “Big Tech” ungovernable? How can Canadians balance freedom of expression and protection from harm on social media?

These questions and many others will be discussed by Taylor Owen in conversation with Jessica Johnson.

Owen is the Beaverbrook Chair in Media, Ethics and Communications, the founding director of the Centre for Media, Technology and Democracy, and an associate professor in the Max Bell School of Public Policy at McGill University. He is the host of the Centre for International Governance Innovation’s Big Tech podcast, and is also a senior fellow of CIGI. His work focuses on the intersection of media, technology and public policy.

Johnson is editor-in-chief at The Walrus magazine. A former editor at the Globe & Mail and National Post newspapers, she is an award-winning journalist who has contributed essays, features and criticism to a wide range of North American publications. She was the co-creator, with Maclean’s journalist Anne Kingston, of #MeToo and the Media, an inaugural course in the University of Toronto’s Book and Media Studies program.

The Simces & Rabkin Family Dialogue on Human Rights will be on Zoom on Nov. 9 from noon to 1:30 p.m. PST. It will include an audience Q&A session opportunity. Register to attend the event via humanrights.ca/is-facebook-a-threat-to-democracy. Once registered, you will receive a confirmation email and, later, a reminder for the event.

– Courtesy Simces & Rabkin Family Dialogue on Human Rights

Zoom into the future?

We have now finished our second consecutive cycle of High Holidays under the cloud of the COVID-19 pandemic. This year, unlike last, plenty of grandparents were able to hug their grandkids, thanks to vaccines. In-person gatherings were possible in different forms, including synagogue services.

The overarching crisis represented by the pandemic coincidentally occurs at a time when Jewish communal leaders are expressing growing concerns about declining levels of affiliation, especially among younger Jews. Polls (criticized by some for their methods) suggest a steep drop-off in support for Israel among American Jews. And there are worries, expressed by Israel’s President Isaac Herzog, among others, of increasing estrangement between Israeli and Diaspora Jews.

Yet, there is almost not a single person involved in Jewish life who will not acknowledge some silver linings in this terrible time. It is human nature to almost instantly take for granted what we have. The sudden omnipresence of platforms like Zoom would have been a sci-fi dream 25 years ago. Educators, rabbis and Jewish organizations made an almost instantaneous shift to virtual events at the start of the pandemic. This, it turned out, served not only existing “audiences” (students, congregants, members) but entirely new faces. People who, due to geography, had no access to Hebrew classes

are studying virtually. British Columbians are scanning options and joining lectures, recitals, panel discussions and standup comedy routines, and more, streaming from New York, London, Cape Town and Tel Aviv. Services and programs generally offered to the Vancouver community are welcoming new attendees, unlimited by geography.

Early on, behavioural scientists predicted a phenomenon of being “Zoomed out.” But a Canadian opinion poll suggested just the opposite. We love Zoom. It allows us to attend a one-hour lecture without the 40-minute commute, the parking and the umbrella-shaking. Of course, it is not the same. We miss the kibitzing and other niceties of an in-person event, but it is pretty darn fantastic under the circumstances.

Jews produce a vast amount of what is now dryly called “content” … the written word, visual and performing arts, music, science, intellectual pursuits. And it is available in almost every language on the planet – to anyone with a device and access to the internet. The potential this holds to bring together Jews (or, of course, any people) in ways that were not previously imaginable opens entire new worlds of connection.

As we return incrementally to a life more like the before times, we should not cast off the necessities that became welcome additions. Rather than revert to in-person-only gatherings, many groups and events are already adopting hybrid approaches. Those who enjoy the in-person form can participate, but so can those far away or who are strapped for time.

If we now have moments to reflect on the lessons of the past year-and-a-half, we should consider the power of the technologies that have become so common. How can the unifying power of these tools be mobilized to address the problems of division we face as a community? Can a concerted effort to bring together Israelis and Diaspora Jews in remote dialogue help build bridges? Could a centralized schedule of Jewish educational and cultural offerings from around the world expose Jews everywhere to a wider range of opportunities to engage in ways that are meaningful to them? Could a renaissance of Jewish ideas and discussion spring forth thanks to the technology we have become used to during this troubled time?

Can Zoom save the Jews? Well, there are many challenges facing our communities in Israel, Canada and around the world. A simple fix is never going to resolve all the concerns about falling engagement, estrangement between parts of Am Yisrael or the host of issues that our communal leaders have been focused on for decades. But neither should we underestimate the powerful force for good that a simple tool like Zoom has to bring together people who might never otherwise meet.

As a tradition, Judaism has thrived by adapting, while holding fast to customs and ritual. Zoom is now a part of this mix. While it is not perfect – it is not suitable for all denominations to stream on Shabbat or holidays, for example – it holds the potential to continue to connect us even when we are no longer constrained by health restrictions from getting together in person.

Virtual reality as a therapy?

Philip Be’er (photo from Philip Be’er)

Philip Be’er, a counselor based in Sidney, B.C., 27 kilometres north of Victoria, has recently introduced virtual reality therapy consultations to anyone, anywhere, “as long as they have a good internet connection.” Sessions are held both in person, using a VR headset, and, if done remotely, a computer or smartphone.

VR therapy attempts to address a number of phobias, anxieties, addictive disorders and other mental health conditions. If someone were to have a fear of heights, for example, VR therapy, using the headset and software, could simulate a scene in which one enters a glass elevator in a skyscraper. As the elevator goes up – 10 floors, 25 floors, 100 floors – a therapist can help the client work with the various sensations and emotions that the simulation evokes in the client.

Be’er said that, when he first heard about VR therapy, he recognized its potential upon reflecting on how the human brain does not always accurately distinguish between real experience and visualized or imaginary experiences. If one goes through something that feels realistic, as it can with VR, the brain sometimes believes that the experience has happened, and this belief, Be’er claims, can be used for healing.

“The power of VR is that it inserts a person into something that feels quite realistic. We take them to a place that triggers the feeling that I am not safe without ever putting the person into danger,” he explained. “It feels unsafe but I am not unsafe, and all I have to do if I am feeling this lack of safety is take off the goggles, and I realize that I am sitting in a place where there is no actual danger.”

Advocates of VR therapy think it can provide a person the ability to remove themselves from the perception of danger and into safety. Further, that it can help address deleterious emotions as they arise.

“Using virtual reality, I can take people through situations and allow them to calm their nervous systems when they feel unsafe and yet are not really unsafe,” said Be’er. “This could be going into a subway and not feeling safe around the people there or, for a person with OCD [obsessive-compulsive disorder], feeling like they are going to die because there are germs and infections around, and they are constantly washing their hands. In these situations, virtual reality can help differentiate between what is really dangerous and what my nervous system is telling me is dangerous.”

According to Be’er, it is a matter of the nervous system recalibrating. Instead of being overwhelmed by danger signals, it eventually selects only those where there really is imminent danger.

Be’er shared an example of what he considered a successful virtual reality therapy case. It involved a client who had been struggling with severe issues around social anxiety and who coped by using alcohol to self-medicate. The person was so uncomfortable with others that they rarely left their room. Yet, there was one place they were able interact with others: virtual reality chat rooms.

“The thing that made it safer for my client was that they presented as a carrot, banana, dragon or whatever avatar they chose and nobody could really see who they were,” he said. “They could go and interact with people, and the worst thing that could happen was that avatar would be rejected if they made some kind of faux pas, if they did something that was socially unacceptable or in some way antagonized or turned the other person off. There was not that much to lose because, if something went wrong for them with this particular avatar, they would simply change their user name and avatar and then they could practise again.”

Be’er coached the client to develop some of their social skills using this visualized virtual world and that person was able to reduce their dependence on alcohol. Within a few weeks, the client was interacting in a sales position with people on an ongoing basis.

To be sure, because VR therapy is still in its early stages, there are unanswered questions about its future. In a 2018 Scientific American article, Albert “Skip” Rizzo, director of medical virtual reality at the University of Southern California’s Institute for Creative Technologies, commented, “The next biggest controversy [in] psychology is going to be: How far can we go with AI [artificial intelligence] and virtual therapists?”

And lest one think that machines will supplant real-life counselors any time soon, the BBC’s Science Focusmagazine notes, “VR therapy won’t replace human therapists, but it’s a powerful adjunct and access to it is going to grow.”

Local therapists to whom the Independent spoke also noted that VR could be a useful tool in treatment, but were cautious about its use as therapy in and of itself.

Be’er said he has been on a lifelong quest to understand the roots of family (and societal) dysfunction and to identify the most effective ways to bring about individual and collective healing. He works with individuals, families, businesses and organizations, offering regular workshops, seminars and an online course.

For more information on Be’er’s use of virtual reality therapy, visit b-loops.com/vr.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Gala raises more than $350K

Entrepreneur and venture capitalist Leonard Brody spoke with King David head of school Russ Klein about soccer, history, business, education and the pandemic at the Golden Threads Gala on May 13. (PR photo)

Entrepreneur Leonard Brody was the featured speaker at King David High School’s Golden Threads Gala on May 13, which attracted 600-plus viewers. The event raised more than $350,000 for the school from community donors in both live (via video stream) and silent auctions.

Hailed in the financial media for his innovative approach to thinking about management, Brody, who helped found the news site NowPublic, is an award-winning entrepreneur, venture capitalist and two-time Emmy Award nominee. He has raised hundreds of millions of dollars in start-up capital, taken a company to a $6 billion market capitalization at its initial public offering, and been involved in several other companies. Brody is also the co-author of two bestselling books, Innovation Nation: Canadian Leadership from Jurassic Park to Java and Everything I Needed to Know About Business … I Learned from a Canadian.

Before introducing Brody, King David head of school Russ Klein read through the speaker’s extensive curriculum vitae, calling it “one of the most impressive bios I have ever read.” The first question of the wide-ranging interview, though, had to do with Brody’s forays into owning professional sports teams.

“It sounds more glamorous than it is,” said Brody, who has been involved with European soccer clubs for almost 20 years and co-owner of the Coventry City Football Club for 10. “Coventry has arguably been one of the most challenging turnarounds in English football and we got promoted last season into the Championship League, and it looks like we will stay there next season. This is a big accomplishment for us. It’s been fun.”

Upon hearing of this success, Klein suggested Brody consider assisting the Vancouver Canucks, but then turned to more serious matters, asking about what Brody calls “pushing the reset button.”

Brody discussed historical cycles, beginning at the start of the Industrial Revolution, in about 1760. During several periods since then, something has triggered a reset, whether it be disease or war. Each of these cycles, said Brody, including our present circumstance, creates a “forced reality” and the question becomes “what is the behaviour that is going to stick?” It is a question “everyone on the planet is thinking about.”

The conversation then veered to the concept of “successful failure” in terms of what companies promise to the market and what they deliver. In Brody’s view, many sectors are “grossly over-promising” and “half-delivering” on their products. If a company can only attain half of its promise, it is, in Brody’s view, ahead of the market as a whole. Using the example of Tesla, he cited the company’s history of “overshooting a mark, creating a vision and taking customers with it” towards a higher-end goal.

On Klein’s question of whether post-secondary education is still necessary, Brody responded, “If you want to create a generation of profit-centric, money-hungry idiots, then, yes, you can avoid university.” However, he added, if you want to create a society of good citizens with critical thinking skills and the ability to be independent adults, then university education is still essential.

Brody himself holds a bachelor of arts (honours) from Queen’s University and a law degree from Osgoode Hall at York University; he is a graduate of the Private Equity Program at the Harvard Business School.

The last discussion point was the pandemic, which Brody deemed “one of the most well-managed human traumas ever.” While not discounting the tragedy inflicted on those who have fallen victim to the disease, Brody stated that we should emerge from this stage with “an unprecedented economic growth pattern.”

Currently, Brody is writing a new book in partnership with Forbes magazine, entitled The Great Re:Write, based on the successful documentary series he and Forbes produced – which has had an audience of more than seven million in the past year.

The Golden Thread Gala: Connecting Generations celebrated the community that nurtures King David High School, inspires the next generation of leaders, and was rooted in the appreciation of Jewish values and traditions. The inaugural gala highlighted a story of success told through generations, with education as the “golden thread weaving our past to our Jewish future.”

Live auction items included a “be head of the school day” for one lucky student, a set of Forevermark Black Label earrings, dinner with Russ and Deborah Klein, and a Nuevo Vallarta vacation package. Meanwhile, dozens of items, from paintings to cosmetics, weekend getaways to vintage B.C. wines, were available in the silent auction.

Emceeing the event was comedian Ivan Decker, a frequent guest on TV talk shows around North America, on Netflix and on CBC’s The Debaters. Media executive Howard Blank, past president and chair of Variety British Columbia and vice-president of the B.C. Entertainment Hall of Fame, was the auctioneer.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Evaluating info online

Dr. Noah Alexander was the keynote speaker at the Jewish Seniors Alliance Spring Forum on March 21. (photo from medicalmentorcommunity.com)

Can I Trust That? Evaluating Health Information Online was the topic of the Jewish Seniors Alliance Spring Forum, held virtually on Sunday, March 21.

Gyda Chud, co-president of JSA, welcomed about 100 people to the afternoon event. She reminded attendees of the four foundational elements of JSA: outreach, education, advocacy and peer support. She then turned the mic over to Tamara Frankel, a member of the program committee, to introduce the guest speaker, Dr. Noah Alexander.

Alexander is a practising emergency physician at Vancouver General Hospital. Although he usually works on the front line, he also works to empower patients. He does this through his role as the associate director of digital health literacy at the InterCultural Online Health Network. This organization helps members of many different communities understand and manage their chronic health conditions.

Alexander began his talk by stating that his goal was to provide a systemic approach to health education. He highlighted many elements, beginning with the question, How do you know who to trust in this information age?

When using a search engine (he likes to use Google Chrome), use key words or short sentences to find information. When looking at the search results, consider whose website it is, their credibility and the value of the content. Credibility and content are key to the whole process. For example, who wrote the article or blog, and are they known and respected? How old is the entry? Is it relevant to the question you’re asking? Is it peer-reviewed or is the writer or organization accredited? Check the site’s URL: for example, .com entities are usually commercial and profit-based, whereas URLs ending in .org, .gov and .edu are not-for-profit.

Check both the credentials of the authors and whether they are being paid and, if so, by whom. If the entry has advertisements, there is likely to be a bias involved, Alexander warned. He said people should not trust a Wikipedia entry for important information, as anyone can add their own comments to the post. Rather, use a credible health website such as the BC Centre for Disease Control, HealthLink BC, Vancouver Coastal Health, or any other government agency.

If an article’s page contains links to other websites, there could be a conflict in that they may be selling merchandise. Red flags should be raised when cures are being offered and sold online, said Alexander. Do not trust simple, non-medically proven solutions, or advice contained in group chats. Make sure that there is a privacy policy.

Alexander then presented an interactive quiz based on his presentation, after which Chud thanked him for clarifying the elements involved in seeking accurate health information online. She also summarized the questions attendees posted in the chat and Alexander answered a number of them.

The answer to the question posed about health information online – “Can I Trust That?” – is yes … if you follow Alexander’s suggestions.

Shanie Levin is program coordinator for Jewish Seniors Alliance and on the editorial board of Senior Line magazine.

Reform shuls partner

Rabbi Allan Finkel of Temple Shalom in Winnipeg initiated the collaboration. (photo from facebook.com/TheCJN)

Five Reform synagogues in Western Canada have banded together to offer their congregants greater opportunities to share resources, participate in services, celebrate holidays, and connect at cultural and educational events. The congregations participating in the Western Canadian Reform Collaboration include Temple B’nai Tikvah in Calgary, Temple Beth Ora in Edmonton, Kolot Mayim Reform Congregation in Victoria, Temple Sholom in Vancouver and Temple Shalom in Winnipeg.

Rabbi Allan Finkel, spiritual leader of the Winnipeg congregation, initiated the collaboration. “I had come to recognize that, because of COVID-19, we were all starting to develop innovative digital content – educational and cultural programs and events – that we were each delivering within our own congregations and communities,” Finkel said.

The delivery of that digital content, whether for holiday celebrations or for Jewish ritual events such as baby namings and shivas, consistently demonstrated that people thousands of miles apart could sit side by side online and connect in meaningful and spiritual ways.

“For me, the Western Canadian Reform Collaboration was a practical next step – simply, the opportunity for each of us to share our unique liberal Jewish programs and events with fellow congregations and congregants across Western Canada,” he said.

Reform Judaism in Western Canada, as in the rest of the country, remains a relatively small denomination compared to that of the United States. And yet, every one of the synagogues has experienced increased membership interest and engagement in the months since COVID arrived and synagogue life moved from the sanctuary to virtual space.

“Surprisingly, our participation has risen sharply during the pandemic,” said Rabbi Mark Glickman, spiritual leader at Calgary’s Temple B’nai Tikvah. “I think the isolation that people are feeling has made them yearn for connection, which is something the religious community is uniquely positioned to provide.”

Rabbi Lynn Greenhough has found that to be the case among her congregants in Victoria, as well. “We have had more people attend services than ever before,” she said. “Their attendance may be a human hunger for connection with others. Even if all we see is a face and hear one voice at a time, there is connection and continuity.”

photo - Since COVID-19, Kolot Mayim Reform Temple’s Rabbi Lynn Greenhough said, “We have had more people attend services than ever before” — Since COVID-19, Kolot Mayim Reform Temple’s Rabbi Lynn Greenhough said, “We have had more people attend services than ever before.” *(photo from Kolot Mayim)*

That sense of connection and continuity will be enhanced through joint programming with the other Western Reform synagogues. Much of the programming is still being developed, but it already includes a livestreamed, co-sponsored event scheduled for March in celebration of International Women’s Day. The event will be hosted by Finkel and feature Greenhough and Temple Beth Ora’s Rabbi Gila Caine as two of the speakers.

Even after COVID restrictions are lifted entirely and in-person synagogue attendance is allowed to resume, the Western rabbis intend to keep offering virtual programming and to keep working together. The collaboration might have been initiated by the pandemic, Greenhough said, but it is not limited to the pandemic. “In many ways, I think this pandemic has forced us to reassess what works for those of us in organized, institutional religious practice, what are our delivery systems, and how can we make these systems most effective and most inclusive,” she said.

That reassessment is motivating the members of the Reform collaboration to keep redefining what they mean by community, developing a variety of learning and liturgical opportunities, and breaking out beyond the traditional walls of their buildings.

“As for the long term of our Western Canadian Reform Collaboration,” Finkel said, “we see this as a work in progress as we figure out what to share and how, but it has a solid foundation of rabbis finding that we like each other and that we enjoy working with each other. Our championing of this initiative and in developing shared, co-sponsored events won’t stop when COVID-19 ends.”

This article originally was published on facebook.com/TheCJN. For more on Rabbi Lynn Greenhough, see jewishindependent.ca/kolot-mayim-installs-rabbi.

BI hosts Zoom scholar series

On Feb. 16, Congregation Beth Israel welcomed the first of four renowned Jewish scholars in a made-for-Zoom series, The BI Scholars. Canadian-born Dr. Henry Abramson, dean of Touro College in New York and a specialist in Jewish thought and history, kicked off the series with a talk entitled Becoming the People of the Byte: The Internet, Talmud and the Future of the Jewish People.

photo - Dr. Henry Abramson launched The BI Scholars series on Feb. 16 — Dr. Henry Abramson launched The BI Scholars series on Feb. 16. *(photo from Beth Israel)*

His discourse looked at how Jews, over time, and to this day, use and relate to new information technology, and how it changes our modes of learning and disseminating texts. Abramson explained that Jews are generally early adopters of technology, beginning in the second century CE when, under the guidance of Judah Ha-Nasi, we moved from an oral tradition to the documentation of the Mishna in manuscript form, a big change that encountered significant resistance along the way. This was followed by the era of the printing press and, now, digital technology.

These communications technologies allow for significant democratization, and Abramson pointed out the value of the internet in that learning is available to all, whereas “treasured texts were previously not accessible to 50% of the Jewish community – namely, women.”

However, technology also presents dangers in terms of knowing the authenticity and authority of texts. It is our job, said Abramson, “to discover what we can trust and what we can discard.”

One of the female scholars about whom Abramson speaks is Ilana Kurshan, who has completed a remarkable feat of Talmud study – finishing the whole Talmud in seven-and-half years, Daf Yomi, a page a day. Kurshan will speak at the March 9 instalment of the Zoom series about her award-winning memoir If All the Seas Were Ink, which takes readers on a guided tour of the Talmud, while detailing her personal stories of love, loss, marriage and motherhood.

It is, indeed, one of the most unique Talmud commentaries ever written, as she explains: “The memoir is secondary. The way I happened to write this commentary on the Talmud is through my life.”

During her years studying the Talmud, Kurshan, a rabbi’s daughter from Long Island, N.Y., came to discover the terminology to understand her own daily experiences. “Talmud speaks to the human dimension of experience and, in many ways, that does not change,” she said. According to Kurshan, you cannot divorce the human experience from one’s own experience. “Just as the Talmud is a commentary on life, my life became a commentary on Talmud.”

On April 20, Dr. Benjamin Gampel, the Dina and Eli Field Family Chair in Jewish History at the Jewish Theological Seminary, will speak on the topic Riots, Inquisitions and Expulsions, and the Emergence of the Sephardic Diaspora. Gempel is a specialist in medieval and early modern Jewish history.

The series ends with Yuri Vedenyapin from McGill University, whose topic is The Adventures of a Yiddish Teacher. An actor and a singer-songwriter, his areas of academic interest include Yiddish language and culture.

All BI Scholars Zooms start at 7:30 p.m. To register, visit bethisraelvan.ca/happenings/adult-programs/bischolars.

Asper donation to HU

Left to right: Richard Leipsic, David Asper, Leonard Asper and Gail Asper. (photo from CFHU)

The Canadian Friends of Hebrew University has received $5 million from the Asper Foundation. This gift upholds a tradition of exceptional philanthropic support and collaboration between the Asper Family, based in Winnipeg, Man., and the Hebrew University of Jerusalem Israel (HUJI). It will allow Asper HUJI Innovate to expand its footprint and professional-led startup accelerators to develop significant external partnerships.

The Asper Foundation was founded in 1983 by Israel Asper (1932-2003) and Babs Asper (1933-2011), who believed that philanthropy is a driving force behind positive change in people’s quality of life. It supports major initiatives in the areas of Jewish charity, as well as culture, education, community development and human rights locally, nationally and internationally.

A portion of the recently donated funds will be used to establish an annual Asper Innovation Prize, valued at $35,000 US. The prize will be awarded during a juried competition, intended to encourage and recognize outstanding and promising student-led startups. The public event will also be used to showcase the university as a central force for global innovation within the Jerusalem ecosystem. (Jerusalem is currently ranked sixth in the new Global Startup Ecosystem Report).

“It was the entrepreneurial spirit and wisdom of our late parents, Israel and Babs, that established ties with the Hebrew University close to 60 years ago. We are very proud of our longstanding partnership and connection to innovation that began with the creation of the Asper Centre for Entrepreneurship in the Jerusalem School of Business Administration, in 2001,” said Gail Asper, president of the Asper Foundation. “We are excited to witness, through Asper HUJI Innovate, new generations of students and academics lay the groundwork for advancing ideas, for generations to come.”

The Asper HUJI Innovate platform encourages the entire university community, including students, faculty and alumni, and the Jerusalem community at large to develop their innovation and entrepreneurial capabilities. Established in 2018, it was created as a platform to ensure that graduates are best prepared for the challenges brought about by disruption, inherent in an evolving workplace.

“The HUJI Innovate program is highly prized by the entire university, and the Asper Foundation’s agreement to name and support the centre will surely lead to a great leap forward in the Hebrew University’s entrepreneurial enterprises,” said Prof. Asher Cohen, HU president.

The Hebrew University itself was founded in 1918, and officially opened its doors in 1925. It is ranked internationally among the 100 leading universities in the world, with six campuses, 200 majors and programs, and more than 5,000 courses.

“For over 100 years, the Hebrew University of Jerusalem has upheld the vision of its founders, including Albert Einstein, Martin Buber and Sigmund Freud, being at the forefront of creating Israel’s most significant and cutting-edge research, leading to inventions that serve our global community,” said Rami Kleinmann, president and chief executive office of Canadian Friends of Hebrew University, which was founded in 1944 by Canadian philanthropist Allan Bronfman.

CFHU provides support for the Hebrew University of Jerusalem to maintain its standing as one of the world’s leading academic research institutions, as well as aid in its continual pursuit to impact real change. CFHU is headquartered in Toronto and has six chapters across Canada, including here in Vancouver.

“This incredible gift will positively impact thousands of students, faculty and alumni,” said Kleinmann, “essentially shifting the course of research and engagement between the university and myriad business communities at large – it is extraordinarily profound.”