Left to right, at Ben-Gurion University’s Spark to Start-Up gala in Vancouver April 12: David Berson, Prof. Daniel Chamovitz, Michael Fugman, Martin Thibodeau, Caroline Desrosiers, Andrea Freedman and Adam Korbin. (photo from BGU Canada)
Israel is set to catapult into an unparalleled era of economic and creative growth, according to Saul Singer.
Singer is co-author, with Dan Senor, of the bestselling book, Startup Nation: The Story of Israel’s Economic Miracle, and their most recent book, the The Genius of Israel: The Surprising Resilience of a Divided Nation in a Turbulent World.
Singer made an analogy to a workout regimen in which people run with weights attached to them.
“The idea is, if you’re running with weights and you take those weights off, it’s really easy to run,” he said. “That’s what’s going to happen with Israel.”
Singer foresees something no less than “an opportunity to re-found the country.”
The generation that has fought in Gaza and in Lebanon are going to return to civilian life and feel like weights have been lifted from their shoulders, he said. “You’re going to see tremendous growth,” Singer said. “A tremendous force of building and optimism.”
Singer was in conversation with Niels Veldhuis, president of the Fraser Institute, at a gala event April 12 for Ben-Gurion University (BGU) Canada. Spark to Start-Up: Resilience Ignites Leaders took place at Beth Israel Synagogue and honoured community leader Michael Fugman. Revenue from the event supports Yazamut 360° Entrepreneurship Centre at Ben-Gurion University (jewishindependent.ca/creating-entrepreneurs).
Like Canada, Israel is a nation of immigrants, Singer pointed out. “Immigrants are natural entrepreneurs,” he said, noting that moving from one place to another takes drive and involves risks.
In their books, Singer and Senor credit mandatory military experience with instilling entrepreneurial skills in young Israelis. Singer has three daughters in the army right now, and one was put in charge of liaising with suppliers around complex weaponries, a subject in which she had no background.
“She said, ‘How am I going to do that? I can’t do it, any of this,’” Singer recounted. “And, sure enough, a year later, she was doing it. Israelis go through this experience time and time again, and it really helps make them entrepreneurs.”
Israeli society also benefits from being a unique hybrid of individualism and collectivity, he said. Most Western societies are becoming more polarized, with citizens dealing with mental health problems, depression and other consequences, which Singer puts down to, in part, “the unbridled march of individualism.”
“What is unique about the Jews is that they’re able to balance these two things: to be individual and yet have community,” he said. “That’s kind of our superpower. I think it’s a big chunk of why we survived for 2,000 years … and I think Israel has doubled down on it.
“You understand that you’re part of something larger than yourself,” he said, something that is emphasized by national service. “Service, by definition, is not just about you.”
The evening’s emphasis on entrepreneurship was underscored by Prof. Daniel Chamovitz, president of BGU. Under his leadership, the university launched a 10-year, $1 billion US global development campaign to double BGU’s physical footprint in Beersheva and expand its research capabilities.
Chamovitz described BGU’s venture capital initiative Cactus Capital, which provides funding to undergraduate students. “What’s unique about it,” he said, “is the advisory committee, which is dealing out the money, are also undergraduate students. We take our undergraduate students … train them as analysts and then give them the venture funds for them to fund different undergraduate ventures.”
Last year, three graduates of BGU’s women entrepreneur program addressed the problem that women in religious, traditional communities, whether Muslim or Jewish, tend not to get routine mammograms. The students developed a wearable app that monitors breast density and uses an algorithm to alert a doctor to call the woman in for a mammogram. The company received approval from the US Food and Drug Administration, and garnered seed funding of $26 million.
Chamovitz summarized the ethos of David Ben-Gurion and of his eponymous university: “The possible we can do. The impossible takes a little bit longer.”
Given the closure of Israeli airspace due to ongoing conflict, organizers had a backup plan if Singer could not make it to Vancouver. In the end, attendees got a double bill, with Nuseir Yassin joining the evening’s lineup.
Known online as Nas Daily, Yassin is a social media influencer with 68 million followers. He promotes peace and understanding with one-minute videos that focus on stories that highlight humanity and transcend political conflict.
Yassin was the first Arab Israeli to attend Harvard University.
“After 19 years of being alive,” he said, his arrival at Harvard was an awakening. “I made my first Jewish friend, my first Israeli friend, my first female friend, my first gay friend, my first Black friend and my first Canadian friend. And, to be clear, these are not the same person.”
Attending Harvard in the shadow of Mark Zuckerberg, entrepreneurship was in the zeitgeist, Yassin said.
After an unsatisfying time as a software engineer in New York, Yassin quit the 9-to-5 and started pumping out videos. He made a splash posting 1,000 videos in 1,000 days.
“I made a video and I put it on the internet,” he said. “It failed. Nobody saw it. I made another video, it failed. I made another 270 videos in 270 days, and they all failed until video 271 – and that became the beginning of what we know today as Nas Daily.”
In the past 10 years, Yassin has visited 100 countries, but, when he is looking for fascinating story subjects, he realizes, he keeps coming back to Israel.
“Every time I was looking for people who think different to make videos about, I found them in Israel,” he said. “A vegan steak company: Israel. A technology to make cars drive: Israel. A security startup to hack your phone: Israel. Even my Singaporean team asked me, ‘What’s in the water in Israel?’ And I told them, ‘Nothing. It’s not the water, you fool, it’s the air.’ The air in Israel is really different. If everyone around you is thinking of a startup idea, you think of a startup idea, too. If everyone is into tech, you are into tech. Humans are memetic animals. We mimic the people around us. It’s as simple as that. And, clearly, the startup culture is super-contagious.”
Yassin is now moving away from video creation and has launched a new venture. “It’s an AI business platform,” he said. “It helps anybody start a business just by taking a picture of what they want to sell. AI creates the store, it creates the marketing contents, the videos and the pictures and finds the customer.”
Entrepreneurship – and Israeli entrepreneurship in particular – is an antidote to the negativity evoked by world news, he said.
“Open your phone and it’s all depressing,” said Yassin. “But, in these moments, I remember Canada’s greatest contribution to the world: hockey. And, in hockey, you don’t skate to where the puck is. You skate to where the puck is going. That’s what we’re doing today – we’re skating to where the puck is going. Even if today is super-depressing, the puck is going towards more peace, more collaborations, more entrepreneurship, less death, more prosperity…. So, the only option we have is to pick the damn puck up and push it forward together – and that, we can do.”
The Spark event honoured Michael Fugman, a community leader who has served on the boards of many organizations, including the United Way, Jewish Federation of Greater Vancouver, Richmond Country Club and the Vancouver Holocaust Education Centre. A former president of his family’s apparel business, Fugman managed more than 100 staff and oversaw $100 million in annual sales. He is now in business development with PearTree Canada, a financial firm that created a system to help people donate to charities in a tax-efficient way. PearTree and RBC Royal Bank were the event’s presenting sponsors.
Honorary co-chairs of the event, Caroline Desrosiers and husband Martin Thibodeau, who is regional president of RBC in British Columbia, presented Fugman with the BGU Canada Award for Outstanding Leadership. They were joined for the presentation by Chamovitz, BGU Canada chief executive officer Andrea Freedman, BGU Canada regional president Adam Korbin and BGU Canada regional director David Berson.
Fugman credited his family – going back to his immigrant grandparents – for instilling in him Jewish values, devotion to family and commitment to Israel. He noted his cousin Mordechai, who died, at age 17, in Israel’s War of Independence. Fugman acknowledged his family in the audience, including wife Kathi.
Simon Margolis, who has known Fugman since Grade 1 at Vancouver Talmud Torah, was emcee.
