Jewish Federation of Greater Vancouver

Next step in JCC project

Emily Pritchard has been appointed as director of the upcoming capital campaign for the Jewish Community Centre of Greater Vancouver redevelopment project. She brings close to a decade of experience to the role and has led successful capital fundraising campaigns throughout her career.

“We are delighted to welcome Emily on board,” said Alvin Wasserman, president of the JCC. “Her appointment is an indication of the growing strength and immense potential of this enormous undertaking.”

The redevelopment will be the single biggest project in the history of the local Jewish community and will bring diverse groups of people from across the region together around a central community hub.

photo - Emily Pritchard — Emily Pritchard *(photo from Jewish Federation)*

“I am thrilled to be working on this project. Not only is this one of the most ambitious capital campaigns in the city, it is an excellent example of how a capital project can pull a community together,” said Pritchard. In previous roles, Pritchard has led successful campaigns for Christ Church Cathedral and Covenant House Vancouver.

Over the past few years, the JCC, Jewish Federation of Greater Vancouver and King David High School have engaged in a strategic process with stakeholders regarding the proposed redevelopment of the JCC site. As part of that process, the organizations agreed to collaborate on fundraising.

“The creation of the capital campaign director role is part of our commitment to building an experienced team of professionals,” explained Alex Cristall, Jewish Federation’s board chair. “The proposed redevelopment of the JCC site is a complex, long-term project that will take commitments from across the community, government and beyond to realize. Ensuring we have Emily in place at this early stage will enable us to be fully prepared when the time comes to launch the capital campaign.”

KDHS co-president Neville Israel said Pritchard is “a critical part of our cross-organizational team.”

“As the redevelopment starts to gather steam,” added school co-president Jackie Cristall Morris, “I am confident that she will help bring to life the exciting opportunities ahead of us.”

Proposed redevelopment

The current 60-year-old JCC facility serves 40,000 people a year, comprising more than 300,000 visits annually. In April 2021, the B.C. government announced $25 million to support the first phase of the redevelopment. This followed Vancouver City Council’s unanimous approval of the rezoning and redevelopment plan for the site. Previously, the provincial government and private donors provided support for the planning stages of the project, which is expected to be completed in two phases.

The first phase will result in a renewed 200,000-square-foot multigenerational community centre on what is currently the JCC parking lot. It will include expanded childcare, seniors’ services, arts and cultural spaces, and amenities for all Vancouver residents. More than 15 not-for-profit organizations are expected to call the centre home, and plans include expanded space for the Vancouver Holocaust Education Centre, a new theatre, and more.

Once that is completed, the redevelopment’s second phase will begin on what is currently the site of the existing JCC building. Central to this is a mixed-use rental housing project, with units expected to be offered at or below market value and be open to everyone. In this phase, with support from private donors and supporters of the school, KDHS will move to a new facility that will give the school ample space to provide academic, athletic and extra-curricular programming.

– Courtesy Jewish Federation of Greater Vancouver

More than $8.9 million raised

When COVID-19 hit, the Jewish Federation of Greater Vancouver quickly refocused its organizational resources on closing the annual campaign and addressing urgent community needs. Now, it is circling back to announce some terrific news, which is that the 2019 Federation annual campaign raised more than $8.9 million.

Here is a general breakdown of the funds raised:

$7.9 million in unrestricted funds to support programs and services locally, nationally and in Israel through the allocations process – an increase of $100,000 from last year;
$1 million in special project funding from donors who give above and beyond their annual campaign commitments to support programs that meet high-priority community needs; and
$40,000 to support the work of specific agencies from donors directing a portion of their increased gifts through Federation’s Plus Giving program.

The community’s generosity is making an impact here and around the world. Thirty-two local Jewish families will have safe, stable homes when they move into new affordable housing units this summer. Youth in Israel who were once considered at-risk are now skilled professionals whose expertise is sought after.

Federation gives a huge thank you to everyone who contributed and to everyone who volunteered to make the annual campaign a success, including the more than 250 community members who volunteered as canvassers and team captains.

Federation’s campaign chair, Jonathon Leipsic, once again demonstrated outstanding leadership, energy and passion for community as he led the Annual Campaign Working Cabinet. Kol hakavod and todah rabah to Leipsic and to each of these community leaders, who are on this dedicated team: Shay Keil, major gifts co-chair; Lana Pulver, major gifts co-chair; Michael Averbach, men’s philanthropy co-chair; Daniel Dodek, men’s philanthropy co-chair; Susan Hector, canvasser development; Al Szajman, marketing chair; Alvin Wasserman, campaign advisor; and Catherine Epstein, agency liaison.

The funds raised in this campaign will be distributed locally, nationally and in Israel during the 2021 allocations cycle, which will take place next summer. This is part of the two-year allocations cycle that Federation established after the 2008 economic downturn in order to provide greater predictability to its partners and to provide a measure of protection in the event of unanticipated fluctuations. The prudent contingency planning that Federation has been able to do as a result is part of what enabled it to provide emergency funding in April to community organizations that were hit hardest by COVID-19.

In addition, the community also depends on Jewish Federation to work with donors throughout the year to generate special project funding to meet high-priority needs. Combined with the annual campaign result, the total Jewish Federation raised this year was $10.3 million. While this strong result will help sustain the community, more resources will still be needed to address increased community needs related directly to the pandemic. A healthy annual campaign is just the start. With the challenges we’re all currently experiencing, Jewish Federation’s central role has never been more important.

Record-breaking Federation campaign

Alex Cristall, chair of the 2017 Jewish Federation of Greater Vancouver annual campaign, with Federation board chair Karen James, centre, and Megan Laskin, women’s philanthropy chair. (photo from JFGV)

The Jewish Federation of Greater Vancouver annual campaign surpassed its 2017 goal and generated $8.7 million to meet community needs, including $850,000 in targeted funding. An additional $1.1 million in funding was generated outside the campaign for specific projects. Nearly 500 new or lapsed donors were inspired to give for the first time or to renew their giving, which is a record.

As the local community’s primary fundraising initiative, the annual campaign supports programs and services delivered by 35 partners locally and globally, reaching thousands of community members who rely on them.

Targeted funding supports specific programs that address particular community priorities. Many steadfast supporters of the campaign have the capacity and motivation to fund such projects or programs and Federation works with these donors to connect them to the priorities that align with their philanthropic interests.

Exceeding the campaign goal and growing the donor base positions Federation and its partners to continue to address the many needs identified in Federation’s 2020 Strategic Priorities. It’s a clear indication that partner agencies can continue to rely on the campaign as a consistent source of ongoing funding.

“The strong campaign achievement means we can make an impact on the issues of affordability and accessibility of Jewish life, which affect people across our community,” said Alex Cristall, chair of the 2017 Federation annual campaign.

In the emerging Jewish communities outside of Vancouver, Federation is focused on extending its reach and that of its partners to develop grassroots Jewish programming, such as its Connect Me In initiative. In Vancouver, with its very high cost of living, the focus is on keeping the cost of Jewish programs and services low, and on funding more robust subsidies for those who need additional help.

“At its heart, Jewish life is about community, and this year’s campaign reflected that. We could not have achieved this incredible result without the support of our nearly 3,000 donors. I would like to extend a huge thank you to everyone who donated,” said Cristall.

Overall, Federation generated an unprecedented $18.5 million this year. This includes a record $8.7 million in contributions to endowment funds at the Jewish Community Foundation, along with the $8.7 million campaign total and the additional $1.1 million in targeted funding.

“Diversifying the ways in which Jewish Federation generates funds is a key factor in being able to address growing and evolving community needs,” said Karen James, Federation’s board chair. “Jewish Federation is adapting to changing philanthropic trends and working proactively with donors to meet these needs. At the same time, we continue to deliver a strong annual campaign that benefits thousands of people, and that is great news for our community.”

“Hacking” community

Kara Mintzberg, left, and Dana Troster at the Community Hackathon. (photo from Jewish Federation of Greater Vancouver)

On a sunny Sunday, June 25, 40 Jewish young adults gave up a day at the beach and devoted themselves to building a better community. And three teams within this group saw their ideas chosen to be developed and piloted.

Led by Jewish Federation of Greater Vancouver’s young adult program Axis, the goal of the Community Hackathon is a more connected community whose members design the programs and services they wish to see. This is the second phase of the project, which began in January, when a core group of Jewish young adults convened for a pre-Hackathon workshop focused on improving the Jewish experience for young adults and young parents.

“Jewish Federation has demonstrated that they are committed to engaging the next generation of Jewish leaders,” said Bryan Hack, chair of the Axis steering committee. “We’ve seen that in how they’ve included young adult engagement as a key element of their 2020 Strategic Priorities and in creating opportunities like the Community Hackathon, that are platforms for the involvement and leadership of young Jewish adults.”

Jewish Federation is one of only three organizations in North America to host a Community Hackathon. They received a grant from the PresenTense Group and the Covenant Foundation to facilitate the program and to fund the ideas generated through it.

The Community Hackathon was a full-day event at the Museum of Vancouver. Participants used design thinking to generate and prototype project ideas to tackle this challenge: “How to identify what people find meaningful in Jewish connection and then respond with appropriate experiences, infrastructure and communication.” Using this question as a framework, participants worked collaboratively in smaller teams to come up with tangible and sustainable solutions. They were led through the process by a facilitator from UpStart, an organization committed to being an engine for Jewish innovation.

Three of the teams will see their ideas piloted, using seed grants of $2,500 US each plus training and mentorship from UpStart and local coaches over the months to follow. The selected proposals were:

Shabbat Share (Adina Goldberg, Elliot Cheng, Jonathan Polak, Rebecca Denham, Bryan Hack and others), with the idea to create crowdsourced Shabbat dinners;

Shmooz (Rebecca Shaw, Gabby Switzer, Ali De Levie, Courtney Cohen, Kathleen Muir and Tamir Barzelai), which proposes the creation of a personalized interface that represents current events in the community, along with opportunities and a directory in a consolidated format with map and calendar capabilities; and

Treehouse Mentorship (Simone Landa, Lia Hershkovitz, Shayna Goldberg, Genna Cohen, Noah Kass and Dave Elezam), which will connect established Jewish mentors and community leaders with young professionals and newcomers to Vancouver to build a stronger community.

For more about Axis and to become involved, visit axisvancouver.com.

Ring to fund students

Olga Ornstein, the mother of Frank Ornstein. Frank gave his friend, George Szasz, his mother’s ring, which George is hoping to sell to fund a scholarship in the Ornstein family’s name. (photo from Jewish Federation of Greater Vancouver)

Last summer, community member George Szasz approached the Jewish Community Foundation, hoping to establish a scholarship endowment fund to honour a dear friend’s memory. The friend, Frank Ornstein, z”l, survived the Holocaust and eventually immigrated to Vancouver. With no children or living family members to speak of, Frank bequeathed a family ring saved from the Holocaust to George, which George is hoping to sell to fund a scholarship in the Ornstein family’s name.

Lipot and Olga Ornstein, both of blessed memory, were an affluent couple in the Hungarian city of Szeged and doted on their only son, Frank. Born in 1924, Frank grew from a skilled boy scout to a star athlete with a wide range of friends. They lived peacefully with their non-Jewish neighbours, and Frank began dating a non-Jewish girl.

Even as anti-Jewish sentiment grew around them, the city’s residents lived amiably together. It was a shock when laws mandated division by 1943. Jews, including the Ornsteins, were evicted from their homes, stripped of their property and segregated in ghettos. As a fit 19-year-old, Frank was sent away to a labour camp. Lipot and Olga were forced onto an overcrowded cattle car without food or water for a three-day journey to a concentration camp in Austria.

Life in the camp was grim. Lipot and Olga wrote Frank postcards, holding onto hope that, after the war, the family would be reunited and return to their life in Szeged. In March 1945, the camp buzzed with news that Russian soldiers were near and the captives desperately hoped for liberation. The day before the soldiers arrived, however, German guards marched the camp’s prisoners, including Lipot and Olga, to a local gym and blew them up.

Frank was liberated from the labour camp and, in late 1945, returned to Szeged, sick but alive. There, he found out that his parents, and most of the city’s Jewish residents, would never return. Frank’s girlfriend’s family had secretly stored some of his parents’ valuables, including his mother’s diamond ring, and returned them to him: memories of a life that had vanished.

Realizing life in Szeged would never be the same, Frank took his few possessions and family mementoes and immigrated to Israel. In Israel, he trained as an airplane mechanic and found both a love and an affinity for the trade. He worked for Israel’s El Al Airlines and immigrated to Vancouver in the late 1950s, as a chief mechanic for Canadian Pacific Airlines and, later, Air Canada.

After Frank’s death in 2006, George was bequeathed the Ornstein family’s mementoes. Frank’s life was marked by trials and resilience, and George is determined to honour the Ornstein family’s history and heritage. Of the Ornstein family keepsakes, Frank’s mother’s ring is of particular value, appraised at between $30,000 and $50,000, and George is determined to sell the ring to establish a yearly scholarship for deserving Israeli students studying Frank’s life passion: airplane mechanics.

If you are interested in assisting George to create the Ornstein family legacy, contact Marcie Flom, director of the Jewish Community Foundation, at [email protected].

This article was originally published by Jewish Federation of Greater Vancouver in e-Yachad and is reprinted with permission.

Record-breaking campaign

The record $8.5 million generated through the Jewish Federation of Greater Vancouver annual campaign will support programs and services on which thousands of Jewish community members rely, and includes $300,000 for community security initiatives. This campaign result is unprecedented and will provide more financial resources to address community needs than ever before.

“I would like to thank everyone who made a gift to the campaign. This record $8.5 million result ensures that our partner agencies can continue to provide critical programs and services, and is already funding important community security initiatives,” said Alex Cristall, campaign chair.

Funds from the campaign support social services, Jewish education, community-building, seniors services, youth services, and arts and cultural programs in the local Jewish community. Funds also support social services and programs for at-risk youth in Federation’s partnership region in northern Israel, and help Jewish communities in need around the world.

“We have a number of challenges ahead of us as a community,” said Stephen Gaerber, board chair, “including the dual issues of affordability and accessibility, engaging young adults and young families, addressing the needs of our growing seniors population and developing programs for the nearly half of our community who now live in underserved regional communities. The record result will help Jewish Federation and our partner agencies address these challenges.”

Over the past year, Federation has become increasingly aware of and concerned about the changing security landscape, and identified community security as one of five areas of opportunity in its 2020 Strategic Priorities.

“We listened to the concerns about community security expressed by our partner agencies, our donors and community members. We responded by making community security a central focus of the campaign and developed a matching gift program funded by a group of generous donors. This helped fuel the record result and enabled us to invest strategically in an issue that is front and centre in our community,” said Cristall.

The $300,000 raised is already at work addressing security needs faced by some high-traffic local Jewish organizations, including security guards and specialized security assessments, as well as additional security for several high-profile community events.

“Jewish Federation has taken the lead on community security for years, and our proactive approach was recently commended by Chief [Constable Adam] Palmer of the Vancouver Police department,” said Gaerber. “Given the threats received recently by our JCC, the fact that we were out in front of this takes on added significance. Every donor to the campaign can be very proud of having played a role in addressing this important issue while supporting the full depth and breadth of community needs at the same time. The record $8.5 million raised is a real testament to how we all care for our community.”

Students share their views

Public Speaking Contest founders Larry Barzelai and Rhona Gordon give out trophies for this year’s contest winners. (photo by Cynthia Ramsay)

On the evening of Feb. 1, the Jewish Community Centre of Greater Vancouver was buzzing with activity. Students, parents, volunteers and others gathered for this year’s Public Speaking Contest.

Participants came from Richmond Jewish Day School, Vancouver Hebrew Academy, Vancouver Talmud Torah, Crofton House, General Gordon Elementary, Madrona School, Temple Sholom Hebrew School / Sir James Douglas Elementary and home school / Chabad of Richmond.

Among the many topics suggested were Jewish values, holidays and mitzvot, what institution should be established first if creating a new Jewish community from scratch, whether Jerusalem or Tel Aviv is more reflective of modern Jewish identity, which prayer might be added to the synagogue services and what would be included in a YouTube video highlighting the Vancouver Jewish community. Participants could also write about a family member they admired, their favourite biblical character or a mensch they know; they could also pick their own topic.

At the Grade 4 level, there were two groups, in which Sivan Hendel and Noah Robibo placed first; Danielle Kimel and Maytal Bunim second; and Maayan Greif and Hannah Friedlander third. In the two Grade 5 sections, Rivka Feigelstock and Sophia Krische placed first; Chasya Berger and Shira Oirechman second; and Max Dodek and Eden Pretli third. In Grade 6, Aaron Guralnick and Rachel Marliss were first; Ruby Harris and Devorah Leah Yeshayahu second; and Tali Keil and Oliver Kraft third.

In the Grade 7 category, there was just one group, with Maya Mizrachi placing first, Noah Berger second and Alex Ritch third. In the Hebrew category, Yair Cohen placed first and Roi Gadassi second; there was no third-place award.

– Courtesy of

Strength in numbers

Left to right, Yael Rubanenko Horwitz, Wendi Klein, Debbie Jeroff and Lisa Pullan at Choices on Oct. 30. (photo from Jewish Federation of Greater Vancouver)

For the 12th year in a row, hundreds of women of all ages gathered to celebrate the choice they made to strengthen our community through tzedakah at this year’s Choices event. Co-chairs Debbie Jeroff, Wendi Klein and Yael Rubanenko Horwitz and their committee worked for months to make the event a success, and brought the room to life with their chic black-and-white theme.

“Each of us [came] with our own story, history, talents and tragedies,” said Lisa Pullan, chair of women’s philanthropy for the Jewish Federation of Greater Vancouver annual campaign, as she addressed the packed ballroom at Congregation Beth Israel on Oct. 30. “But what unites us is the choice that we have made to stand together in support of our Jewish community.”

With more than 400 women in the room, including 36 first-time attendees, Pullan declared that “there is definitely strength in numbers.” Case in point is the more than $2,064,000 that was raised through women’s philanthropy last year, accounting for 25% of the 2015 Federation annual campaign’s record $8.3 million total. “Together,” Pullan remarked, “we are making a lasting impact on the community that we love.”

A highlight of the event every year is the inspirational speaker, and this year’s keynote speaker, Talia Levanon, was no exception. As director of the Israel Trauma Coalition (ITC), she and her team provide trauma care and emergency preparedness and response to affected communities in Israel and around the world. ITC is a global leader in providing aid and support to local professionals working in the field in crisis zones.

“Seeing how the ITC social workers in crisis zones have to work through their own traumas to help others was particularly powerful,“ said Pullan. “Talia showed a video in which one of the ITC workers was talking to a client on the phone and had to talk her through a rocket firing, while simultaneously getting out of her own car, lying on the ground and dealing with it herself. It helped us understand in a visceral way the trauma that Israelis experience.”

Community member Stephanie Mrakovich also spoke at the event, sharing the moving story of how her family discovered their Jewish roots and how she came to find her place as a leader in our community. She shared her personal and touching account of her dying grandmother’s revelation of the family’s Jewish heritage. Her remarks can be found at jewishvancouver.com/stephanie-mrackovich-choices-speech.

Choices is the signature campaign event for women’s philanthropy. While the speakers and the theme change each year, what stays the same is the focus on the great work in the community that is made possible by women’s commitment to the mitzvah of tzedakah. To donate or for more information on the annual campaign and the services and organizations it helps fund, visit jewishvancouver.com.

– From e-Yachad, published by Jewish Federation of Greater Vancouver

More funds for security

Jewish Federation of Greater Vancouver has launched this year’s annual campaign under the leadership of Alex Cristall, general chair. The campaign is the Greater Vancouver Jewish community’s central fundraising initiative and closed last year with a record $8.3 million result. The campaign is one of the primary fundraising opportunities through which Federation will grow the financial resources required to meet the goals outlined in its 2020 Strategic Priorities. These priorities will guide the organization’s work on behalf of the community through the year 2020 and beyond.

“We are very excited that Alex Cristall has taken on the role of chair of this year’s campaign,” said Ezra S. Shanken, Jewish Federation’s chief executive officer. “Alex has a passion for making our community stronger, and he is an extraordinary leader in terms of addressing the goals outlined in our 2020 Strategic Priorities.”

The priorities address five key areas of opportunity:

Affordability: helping community members struggling with the high cost of living in the Lower Mainland.
Accessibility: reaching the nearly half of community members who live in underserved areas.
Seniors: planning for the needs of our growing seniors population.
Engagement: connecting young adults and young families to ensure community continuity.
Security: continuing to address evolving community security needs proactively.

While the campaign benefits all areas of need in the Jewish community, the particular focus of this year’s campaign is security. Jewish Federation is leading the development of a comprehensive, long-term approach to keep the Lower Mainland’s Jewish community ahead of the curve. In recognition of the need for a community-wide strategy, Federation established the community security advisory committee. The committee’s mandate is to provide a leadership role in assessing the risks facing community institutions and to propose and evaluate specific strategies to mitigate these areas of concern.

Growing security needs requires increased financial resources to address them. Federation has worked with a group of donors to create a matching gifts program to jumpstart the funding and create awareness among donors.

“I am very pleased to announce that every new or increased gift will be matched, with the matching amount allocated to local community security initiatives that will benefit every Jewish organization in our community,” said Cristall. “Community security is an issue that affects every single one of us every time we set foot in a Jewish institution, take part in a Jewish program or attend a community event. Through the Federation annual campaign, it is an issue we can all play our part in addressing.”

The annual campaign runs to Nov. 30. For more information on the campaign or the 2020 priorities, visit jewishvancouver.com/2020.

Connect yourself in

Are you Jewish and living outside of Vancouver? The Jewish Federation of Greater Vancouver wants to hear from you. Its Regional Communities Task Force has begun their work with a new survey to determine how best to engage Jews living beyond the borders of Vancouver, and they are asking you to respond.

From Whistler to Chilliwack, Federation wants to hear about the innovative and welcoming Jewish programs and services you – your friends and/or family – need close to your home.

The community is changing, with 46% of the Jewish community living beyond the borders of Vancouver, including many young families. They lack access to many Jewish community programs, services and institutions.

The fastest growing Jewish communities are Surrey/White Rock up 60%, Tri-Cities up 45%, Maple Ridge/Pitt Meadows/Langley up 23%.

Almost 25% of Jewish children live outside of Vancouver, and very few attend Jewish schools or camps.

A growing number of young families are intermarried and have limited or no connection to Jewish life.

Our strength as an entire community depends on our ability to embrace our diversity and to be flexible and innovative as we engage Jews in new and increasingly relevant ways. Take a moment to respond and to reach out to your friends, family and acquaintances for them to also take the survey at jewishvancouver.com/survey.