Tag: One Happy Camper

Getting more kids into camp

The Foundation for Jewish Camp serves more than 155 Jewish summer camps, close to 80,000 campers and 11,000 counselors across North America every summer. Among its initiatives is the One Happy Camper program, which is run in partnership with Jewish federations – including in Montreal, Toronto and Calgary – foundations, PJ Library, and camps across North America. The program provides incentive grants of up to $1,000 to children attending nonprofit, Jewish overnight camp for the first time, with the intention of introducing more children to the magic of Jewish camp.

Based on the 2010 study by the FJC, Camp Works: The Long Term Impact of Jewish Overnight Camp, there is evidence that overnight Jewish camp is a proven means of building Jewish identity, community and leadership. As adults, campers are 30% more likely to donate to a Jewish federation, 37% more likely to light candles regularly on Shabbat, 45% more likely to attend synagogue at least once a month, and 55% more likely to feel emotionally attached to Israel. As well, one of three Jewish professionals (rabbis, cantors, teachers) started out as counselors at Jewish camp; one of five Jewish educators cited Jewish camp as a key experience that caused them to enter the field; and seven of 10 young Jewish leaders in their 20s and 30s attended Jewish summer camp.

North American Jewish overnight summer camps reach 77,000+ camp-aged children every summer, but this represents only 10% of eligible camp-age kids. In the FJC’s efforts to grow enrolment and increase awareness, FJC created the One Happy Camper program, thanks to the generosity of an anonymous donor. The program’s singular mission is to increase the number of children benefiting from the transformative experience of Jewish summer camp. Aimed at attracting new campers who do not have daily, immersive exposure to Judaism, the program provides financial incentives to encourage parents to choose nonprofit overnight Jewish summer camp over other summer options.

image - Communities Investing in the Future One Happy Camper at a Time report coverSince the success of the 2006 pilot, the One Happy Camper program has expanded across North America. To date, 64,000 campers have experienced Jewish overnight camp as a result of FJC’s partnership with 40 community-based organizations (federations/foundations), four national camp movements, 30 individual camps, the Harold Grinspoon Foundation’s PJ Goes to Camp program and the Jim Joseph Foundation-funded JWest program.

Of One Happy Camper grant recipients, six out of 10 would have stayed home or attended  a non-Jewish summer experience, and one out of three OHC recipients’ parents had not attended Jewish camp – FJC knows that parents who attended Jewish camp are more likely to send their own kids, so the grants are instilling a new legacy of Jewish camping for families.

Surveys show that OHC recipients enjoy their summers at camp as much as their peers, in that they say they found the experience of value and would likely recommend it. As well, they are as likely to return to camp. In fact, 82% of OHC recipients return to camp for a second summer. And their experience is infused with Jewish education, identity and connections: 97% feel that camps create an atmosphere where children are proud to be Jewish and 36% of recipients increased their participation in Jewish activities after their first summer at camp.

The majority of OHC families (63%) are not members or donors of their sponsoring organization but, as a result of the OHC grant, 78% of OHC parents feel more positive about their family’s connection to the Jewish community and 72% of OHC parents feel that they are more likely to support their sponsoring organization.

These are just some of the results found in the Foundation for Jewish Camp publication Communities Investing in the Future One Happy Camper at a Time. To read more, go to jewishcamp.org/community-partners and click on “Download ‘Communities Investing in the Future’ (PDF).” 

– Courtesy Foundation for Jewish Camp

Engaged through camp

Since 2006, Foundation for Jewish Camp has partnered with communities across North America on the One Happy Camper (OHC) program to grow enrolment and increase awareness. Tens of thousands of campers have experienced Jewish overnight camp as a result of OHC, which offers grants of up to $1,000 to first-time overnight Jewish campers who will attend a nonprofit Jewish overnight camp. The latest study evaluating the program’s impact looks at 2013 data.

The 2013 OHC program was implemented by 65 partner organizations (local Jewish federations, foundations and camps) throughout North America. That summer, 7,300 children received first-time OHC grants.

The analysis of the year’s program was based on survey research among 3,457 recipient families, or 62% of invited OHC recipients. The research was once again supplemented, where appropriate, with data from the 2013 Camper Satisfaction Insights study (CSI), which included a total of 8,180 families from 64 North American Jewish camps and 2012 JData camp research. The CSI study was also conducted by outside evaluators at Summation Research Group, Inc.

The findings indicate that OHC has been highly successful in (1) bringing thousands of children to overnight Jewish camp, (2) creating engagement and connections between camp families and sponsoring organizations and (3) generating a “trial” first-time Jewish overnight camp experience, creating “happy campers” who are highly satisfied, which is leading to high levels of retention.

Based on the 2010 study by the Foundation for Jewish Camp, Camp Works: The Long Term Impact of Jewish Overnight Camp, there is compelling evidence that overnight Jewish camp is a proven means of building Jewish identity, community and leadership. For example, adults who attended overnight Jewish camp are 30% more likely to donate to a Jewish federation, 37% more likely to light candles regularly for Shabbat, 45% more likely to attend synagogue at least once per month and 55% more likely to feel very emotionally attached to Israel. Moreover, CSI research among current campers’ families since 2006 has shown high levels of satisfaction with, and endorsement of, the Jewish camp experience.

In 2013, 7,300 children attended camp for the first time using an OHC incentive. However, some families would have sent their child to camp with or without the incentive. To account for this, recipients were segmented into three groups based on their reported likelihood of sending their child to camp had OHC been unavailable. Based on this segmentation, it is believed that 50% (or 3,650) of recipients may not otherwise have attended overnight Jewish camp. And, for many, OHC incentives helped influence their decision to provide their child with a Jewish summer experience: the research showed that, from an array of summertime alternatives, 60% of all OHC recipients were considering only secular, non-Jewish activities or programs, including 30% who would have simply stayed home. Twenty-six percent of all OHC recipients were the first in their family (parent and/or sibling) to ever attend an overnight Jewish summer camp.

For many campers, year-round connections are being made where none may have previously existed. And, for many families, OHC incentives provide sponsoring organizations with an opportunity to engage them programmatically, philanthropically and emotionally. Whereas 60% of OHC recipients are not currently members and/or donors of their sponsoring organizations, 64% of OHC recipients believed the incentive “very positively” affected their family’s connection to the sponsoring organization, 62% believed the incentive “very positively” affected their family’s connection to the overall Jewish community and 73% of OHC recipients were more likely to support the sponsoring organization.

Finally, CSI results show no meaningful differences between OHC and non-OHC families with respect to overall satisfaction and camp advocacy. While there are a few individual camp exceptions, the findings in all regions are, and have been, consistently outstanding, with 95% of campers satisfied with their experience. As well, the vast majority of parents of OHC and non-OHC campers believe that camp, overall, creates ambiance and atmosphere where their child is proud to be Jewish, and increases awareness of their child’s Jewish identity and/or their activity/participation in synagogue or in their local Jewish community.

For additional findings, visit jewishcamp.org/research.