technology – Page 8

Israel’s human capital

Some of the attendees at the July 16 event, left to right: Daniel Wosk, Julia Goudkova, Shai Josopov, Sigal Kleynerman and Daniel Milner. (photo from CFHU Vancouver)

Israel’s best “natural resource” is its people. On July 16, at the Jewish Community Centre of Greater Vancouver, four speakers, representing diverse segments of Israeli society, gave TED Talk-style presentations before a sold-out crowd at the Jerusalem: City of Gold and Tech event. The common denominator of the speakers was their connection to Hebrew University of Jerusalem.

Presented by Canadian Friends of Hebrew University (CFHU) in conjunction with the Jerusalem Foundation and the JCCGV, the evening presented the many ways in which Israel is using its human capital to leverage its place in the world and continue to be the innovative nation for which it has become renowned.

Lior Schillat is the head of the Jerusalem Institute for Policy Research (JIPR), an organization that collects data on multiple aspects of Jerusalem. Although statistics don’t tell the whole story, the data collected by Schillat’s institute shed a great deal of light on how people in Jerusalem live, work and play. He explained that the city is constantly faced with a power struggle between three groups with very different worldviews: ultra-Orthodox Jews, Arabs and “the general public.” These groups have not only diverse needs and interests but also huge variances in almost every part of daily life. JIPR attempts to use the data they collect to influence lawmakers to try to minimize conflicts and use the city’s diversity to empower everyone, said Schillat, “instead of the zero-sum game we used to play, where we win and the others lose. We want to turn Jerusalem into a win-win for everyone.”

Schillat’s optimism was shared by the second presenter, Maya Halevy, director of the Bloomfield Museum of Science in Jerusalem. Although her goal is to promote an interest in and love of science, her ultimate objective is to ensure that Israel has a workforce equipped for the future. She explained the programs in STEM (science, technology, engineering and math) that her museum provides to all segments of Jerusalem’s population.

“We need to make connections with families and students,” she said. “Over 200,000 Arab and ultra-Orthodox visitors use our museum. We serve all communities with STEM literacy.”

Halevy said that, while it is easier to attract ultra-Orthodox families to the museum, Arab families as a whole stay away but they send their children through school programs. Her message, similar to Schillat’s, was that Israel will thrive when all segments of the population are educated and have equal chances to be successful.

Meanwhile, Yonatan Avraham is living his dream of becoming a physicist and an entrepreneur. He is an example of someone who is thriving because of the education he is receiving at Hebrew U. He is also the beneficiary of Toronto philanthropist Seymour Schulich’s scholarship program. Avraham expressed his gratitude regarding the place where he is studying.

“I am at the intersection of three unique resources that are ecosystems for innovation: the academic knowledge at Hebrew U, Jerusalem as a municipality supportive of start-up companies and a young, dynamic student atmosphere,” he said. “The combination has produced many innovators who are able to take their ideas to market and grow the Israeli economy.”

Helping smart people turn their ideas into companies that make money is how the final speaker of the night fit in. Tamir Huberman serves in several capacities at Yissum, Hebrew U’s technology transfer company. He works with researchers who are constantly asking the question, “How can I make this better?” What “this” is depends on the scientist, he said, but, with Israeli chutzpah, tachlis (getting to the point quickly), problem-solving ability and the pressure of existential threats fueling the process, Huberman explained that Israel is producing many great companies. Yissum is the exclusive owner of all intellectual property produced at Hebrew U and has created 120 spin-off companies since its creation in 1964. Profitable for the university, Yissum helps monetize the brain-power Halevy nurtures, Schillat influences and Avraham exemplifies.

Bridging STEM gender gap

LeadWith’s leadership team at one of the organization’s events, left to right: co-founders Shira Weinberg and Dalit Heldenberg and managing director Aviv Ziv. (photo by Hadas Eldar Photography)

STEM-related women’s groups are popping up all over the world – and Israel is no exception. In fact, the country is a leader in this area.

Shira Weinberg and Dalit Heldenberg co-started LeadWith, a group for women like them – women interested in STEM (science, technology, engineering and math) and seeking camaraderie.

Weinberg, a senior product manager at Microsoft, started out as a software developer while in the Israel Defence Forces’ marine core, and then worked and studied as a software engineer for five years. She’s been with Microsoft for nine years, first as an engineer and then as a product manager.

“As a woman in the industry, I always felt like there aren’t many women,” said Weinberg. “At the beginning, I got used to it and I figured that’s how it is in this area and that’s OK. But, after a few years in the industry, I realized it doesn’t have to be like that.

“That’s one of the reasons I started LeadWith, and I’m also doing some other stuff related to promoting girls and women in the tech industry.”

Raised by a father who worked in the industry in Herzliya, Weinberg was much more familiar with computers than were most of her friends. She went into computer science in high school, which paved the way to her position in the IDF.

Like Weinberg, Heldenberg also started her career as a software engineer. “As a kid, I was always attracted to computers more than the others,” said Heldenberg. “I knew that this is what I wanted to learn, computer science.”

Both young women feel strongly that there is no reason the gender gap should be as big as it is today.

“As you look higher and higher in management positions, there are fewer women,” said Weinberg. “This is something we want to change. And this is one of the main reasons I wanted to lead this change.”

Heldenberg added, “Even when I studied computer science, I’d always see too few women in this field. When I was learning high school physics and when I studied computer science, I was always missing women. We want to see more women wanting to be in management roles.”

Weinberg and Heldenberg understand that, in order to create this change, they need to provide mentorship to other women. They now have bi-monthly get-togethers that include networking and education sessions.

“We found a lot of demand from women for these kinds of events,” said Heldenberg. “At the first event, we weren’t sure how many women would come. We planned for about 50, but ended up with 200 attendees.

“We are currently doing three types of activities. One, the meet-ups, where we usually have 100 to 200 women come.

“We also have the mentoring program, where we hold events also every two months. The mentoring events are smaller in terms of size, but we have our team of mentors all volunteering and joining in for the events. We hold sessions of one-on-one mentoring conversations for around 30 minutes…. For each mentoring event, we have about 25 mentees.”

The third activity is an accelerator program for women entrepreneurs who are at the end stages of launching their start-up. In the first program, they had 13 entrepreneurs. It involved nine full days of sessions over nine weeks, with each day focused on different tools relevant to entrepreneurs.

“At the end, we had a big demo day with important people in the industry,” said Heldenberg.

With more than 1,600 people now involved with LeadWith, it is clear that they are filling a previous void and that their approach is working.

“At the events, we put a lot of focus on networking,” said Weinberg. “We usually have a short networking session before the main session begins. We make sure every woman will talk with one or two women she hasn’t met before … that really helps them know more women in the industry and creates more conversations.

“Always after these kinds of events, you hear good stories about things that happen because of the networking and the new connections. Of course, you get to know other women in the industry.

“Also, at the time when a woman wants to change roles, she can draw upon the extensive connections she has gained at our events. You can never know what will come out of this kind of connection. We always hear great stories.”

LeadWith’s focus is both on connecting women who are already in the industry, as well as those who studied computer science or technology but, for one reason or another, did not go on to work in the field. The organization hopes to draw these latter women back into the field.

“A month ago, we did a hackathon in collaboration with another organization, called Cyber Girls,” which brings computer science to those around 16 and 17-years old, said Weinberg. “They brought the girls and we brought the women, and we divided into teams that included both women from the industry and the girls. It was a few hours. There were multiple teams. Each team had a big mission and a lot of tasks along the way – quizzes and such – to figure out solutions that involve writing code.

“What was amazing was that each team in this hackathon was … 10 teenaged girls and a woman from our community, and the quizzes they had to do were really tough. The young girls were very ambitious, they couldn’t get the answers from us. It was really good to see that. They are very smart.”

LeadWith is a nonprofit organization and volunteers are an integral part in whatever they do, said Heldenberg. “We get some help in posting events in certain offices, [donations of] snacks and drinks for events, those kinds of things, from Microsoft, Google and Wix.”

Both Heldenberg and Weinberg think there are multiple reasons for the lack of women in STEM fields, from how children are raised, the educational system and society as a whole. They also are concerned that, if they spread themselves too thin, they will achieve less. As such, they have opted to focus, for now, on industry women in their 20s to 40s. For more information, visit leadwith.org.

Rebeca Kuropatwa is a Winnipeg freelance writer.

The future of Jewish learning

A picture from Smart Money, a study intended to help the Jewish community navigate the high-tech world. (photo by Lewis Kassel courtesy of Moishe House)

By day, Liora Brosbe is the family engagement officer for the Jewish Federation of the East Bay in Berkeley, Calif., where she reaches out to the community with a menu of opportunities for “connecting to Jewish life and each other.” But when she’s not at work, Brosbe’s main job is raising three kids, ages 2, 6 and 8. Their home? A laboratory for Jewish learning strategies.

“Yes, they’re little Petri dishes,” their mom, who is also a psychotherapist, said with a laugh. “Like most families, screen time is a huge issue at our house, both for time and content, but I tell families it’s also an amazing opportunity for low-barrier Jewish engagement.”

With the avalanche of new technologies – many of them being tapped for Jewish learning – educators, funders and parents are often befuddled about where to invest their money and their kids’ or students’ time. A recent report on the implications of the wave of educational technology and digital engagement is designed to guide the Jewish community through this complex space.

Sponsored by the Jim Joseph Foundation and the William Davidson Foundation, Smart Money: Recommendations for an Educational Technology and Digital Engagement Investment Strategy examines many of these innovations and provides suggestions for navigating the high-tech world. The study’s recommendations include using virtual and augmented reality (a user could, for example, experience the splitting of the Red Sea); creating games based on alternative scenarios for “Jewish futures,” such as rebuilding Jewish life after the Roman destruction of the Second Temple; offering opportunities for students to learn coding and other technological skills, which can foster connectedness among Jewish youths and introduce them to Israeli high-tech companies; and increasingly using video, music, podcasting and other platforms.

The report is garnering far more attention than expected, according to the sponsors.

“We did not originally intend for this to be a public report,” said Barry Finestone, president and chief executive officer of the Jim Joseph Foundation, “but the substance of the findings and recommendations really challenge us, as funders, to think strategically, creatively and collaboratively about how we can utilize educational technology and digital engagement to advance our Jewish educational missions.”

For the report, Lewis J. Bernstein and Associates interviewed 50 experts, investors and educators from both the Jewish and non-Jewish worlds to create the recommendations.

“It’s a huge media marketplace out there and most Jews are exposed to the same information as the rest of the world,” said Lewis J. Bernstein, a former producer of Sesame Street and the report’s lead researcher. “Parents and educators have difficult choices to make, and Jewish learning and wisdom compete with the secular world.”

Galilee as a food-tech hub

Former chief scientist of Israel Avi Hasson, left, and MK Dr. Erel Margalit. (photo from Noa Yaar)

Having the Upper Galilee be the world’s food-tech hub is the dream of Israeli Member of Knesset Erel Margalit, who recently announced he will run for leadership of the Labour party. And the work has started in the form of Israel Initiative 2020 (ii2020).

Leading the establishment and development of the food-tech hub in Kiryat Shmona is Michal Drayman, a partner and chief financial officer of Jerusalem Venture Partners (JVP). She has 11 years of high-tech experience and 14 years’ experience in the agro-bio medical activity area of investment.

For Drayman, ii2020 is her volunteer job, and she describes her role as “vice-chairman.” The initiative started up nearly four years ago, focusing much of its work in Israel’s upper north and south.

“We decided to focus on agri-food development in the Eastern Galilee, which is made up of a group of 22 municipalities, from Tiberius in the south, up to Metula in the north and the Golan Heights in the east,” she told the Independent.

They began working with the region in January 2014, holding brainstorm sessions and doing about six months of research with 10 leaders from the region to pinpoint a focus, which became agriculture.

“Anything that can be grown on earth can be grown in the Eastern Galilee,” said Drayman. “Because of the difference in height, climate, water and land, it allows them to grow anything from tropical things to cherries, apples and everything in between.

“We also discovered that the area already has a lot of activity when it comes to agro-bio research – in particular, with Migal, a foundation founded in the early ’70s that has about 115 employees, 65 PhDs and about 50 laboratories developing food and agro-bio activity.”

With Tel-Hai College to develop the academic focus – most of its 5,000 students are studying agriculture, bio-technology, food and nutrition – the region is well-positioned in the field.

As Drayman and team sought an even more specific focus, they decided on medical food, which means any food promoting health and preventing illness. “With this, we’re taking into consideration modified food, functional food, macro-bio activities, and how it will affect us concerning nutrition going forward,” said Drayman.

While work in this field is being done on a large scale by the Volcani Centre, as well as by other institutions throughout Israel, it has rarely reached the market. It took Drayman only six months to get consensus from area municipalities that medical food would be their focus, after which she began on the year-long process of writing up a plan.

“Bio-technology and health, there’s so much to do that, with the right investment, we see the potential of growing something significant in that area,” she said. “In food tech, there’s a lot of innovation and research, but not a lot of invested money. Much of the work that is done is void of being able to monetize it. That’s true of the world, not just in Israel.”

Looking at how food companies impact health by what they put into the food they make – ingredients such as sugar and salt, for example – Drayman and team are working with the industry to change regulations, especially food labeling. The goal is to give customers clear information about the nutrition content in the product they are buying.

“The idea is that companies cannot just [add] sugar whenever they don’t have another ingredient and want to fill [the product] with something very cheap,” said Drayman. “We’re going to show … a red stop light on food. If it has too much salt or sugar, it will be identified on the wrapping.

“The food industry is going through significant change,” she added. “Regulations, GDP talks, and the fact that people are more educated and understanding about what we’re eating, will affect how we’ll be when we get older. If we’re going to make sure we’re eating proper nutrition, then probably we’re going to affect a lot of the illnesses and reduce the amount of obesity.”

Exactly three years from the initiation of the project, with the 22 municipalities participating, the government approved about 80% of Drayman and team’s submitted budget. Next, they will speak with various multinational companies to see if they will invest in research and development in the area.

“One of the things that’s already in process is the movement of the Volcani Centre that is currently in the Tel Aviv area to the Galilee,” said Drayman. “It was declared, but I’m less optimistic about how fast it will happen. But it was declared it will happen, which is huge, because we’re talking about 5,000 scientific people doing research. So, moving that kind of activity would be significant.”

The municipality of Kiryat Shmona has allocated a building to house the new food innovation centre and funds are being collected to allow for the renovations, with Jewish National Fund picking up half of the $6 million tab.

“Basically, we want it to be an iconic building in the centre of Kiryat Shmona, something that will be visible from the road,” said Drayman. “It will have an accelerator for food-tech activities and activities with kids and education – trying to have two percent of top-tier students working together with the accelerator, incubator and entrepreneurship … being part of a success story.

“We’re going to also have music, because we don’t want to have it only as a high-tech building. We want to make sure we have regular people being part of it, living the scene, and not isolating this kind of activity.”

To raise the remainder of the needed funds, Drayman is working to create a consortium of five multinational companies that would run the accelerator and, subsequently, create and run an incubator.

“The accelerator, as opposed to regular accelerators that only do mentoring and primarily help when you’ve started to build a theme … we want to do proof of concept with our accelerator,” said Drayman. “We’d like to invest money, not only time and support, from high-tech people. We want to actually invest money and run the project for four to 12 months to identify an actual R&D project or research and bring it to commercialization.

“Assuming it’s able to be commercialized, then we’d like to take it into the space of an incubator and invest larger amounts of money to be able to run the project until an actual company is created.”

As of press time, IBM was considering providing data analytics.

For more information or to get involved with ii2020, contact Noa Yaar at [email protected] or 1-781-530-8025.

Rebeca Kuropatwa is a Winnipeg freelance writer.

Purifying water

On July 10, at Givat Olga, Indian Prime Minister Narendra Modi, centre-left, and Israeli Prime Minister Binyamin Netanyahu sample water that has just been purified to the World Health Organization standard in the Galmobile. In February 2015, Gal Water Technologies Co., from nearby Caesarea, launched the mobile water purification system. The small vehicle, the first of its kind in the world, weighs 1,540 kilograms, operates on a 12-volt electric supply and can be set up in less than half an hour. It can connect to almost any water source. (photos from Ashernet)

Marketing of technology

Yonatan Avraham, student ambassador of HUstart, left, and Tamir Huberman of Yissum are two of the four speakers who will be participating in Jerusalem of Gold: Capital of Innovation & Tech on July 16. (photos from CFHU Vancouver)

“I have always loved the thrill you feel while creating your own project, seeing it grow and being responsible for the outcomes – and the satisfaction you feel while convincing a stranger to give his or her resources (time or money) for your product,” said Yonatan Avraham, student ambassador of HUstart, Hebrew University of Jerusalem’s entrepreneurship centre, about what excites him about being an innovator and entrepreneur.

Avraham is one of four speakers who will participate in Jerusalem of Gold: Capital of Innovation & Tech, which will take place on July 16 at the Jewish Community Centre of Greater Vancouver. The event is being hosted by Canadian Friends of the Hebrew University, the Jerusalem Foundation and JCCGV. Avraham will be joined by Lior Schillat of Jerusalem Institute for Policy Research; Maya Halevy of Bloomfield Science Museum Jerusalem; and Tamir Huberman of Yissum, HU’s technology transfer company. The Jewish Independent’s interviews with Schillat and Halevy appeared in last week’s issue (see jewishindependent.ca/jerusalem-a-high-tech-hub).

“All of the speakers are coming from Israel especially for this tour in Western Canada. We will be in Vancouver on July 16, Calgary on July 17 and Edmonton on July 18,” said Dina Wachtel, Western region executive director of CFHU, of the tour, which celebrates the 50th anniversary of the reunification of Jerusalem.

“Tamir is going to give a talk on Friday, July 14, at Simon Fraser University titled The Power of Social Networks: Boosting the Marketing of Innovations, organized by Fred Popowich, executive director of Big Data Initiative at Simon Fraser University,” she said. “Part of our mandate is to create these living bridges between Hebrew U and our local universities; hence, this is part of this initiative.”

Huberman is Yissum’s vice-president of business development and director of information technology. At the JCCGV, he will talk on Marketing Innovation: Changing Israel and the World.

In the press material, Huberman notes, “As the only university in Israel with a school of agriculture, research in non-GMO hybrid seeds at Hebrew U is changing the way millions of people eat now and into the future.” He also notes that Mobileye, which recently sold to Intel for $15.3 billion US, was founded by HU Prof. Amnon Shashua.

Yissum “operates on a royalty-based model which channels proceeds from successful products back to the researchers, their labs and the university itself,” he explains. It also generates funds “by attracting corporations to collaborate with Hebrew University labs to find the answers the businesses are seeking.”

About what B.C. (and other) universities could learn from HU, Huberman told the Independent, “I believe that the top lessons are how to be more effective and how to remove barriers for doing business. In most cases, tech transfer companies around the world are [viewed] as a bureaucratic entity that complicates things. The greatest lesson is making adaptations that would make things simpler for the companies that want to do business with us…. The second lesson is the realization that, for each new technology, there either has to be someone in the world that would be interested in acquiring a licence, or someone in the world that knows the technology does not have a chance. It is the ‘job’ of the tech transfer to find that ‘someone’ and, from my experience, the best way to do that is by using social networks. The revolution of social media allows getting fast replies from people all around the world, even if you’ve never met them.”

Huberman has always loved innovation and, he said, “it was a big dream of mine to be an inventor and work with new inventions.”

While working for the company Medis from 1996 to 2002, he was exposed to the world of patents and the process of writing patents as an inventor. “After my own experience as an inventor,” he said, “I knew I had to find a place that works with new patents at a massive scale.”

It was his “strong passion for new patents and ideas that was the top reason for joining Yissum,” he said. “Second was the opportunity to work with some of the most brilliant researchers in their fields. Third was my realization that there was something missing at the time before I joined Yissum, which had to do with the very low use of the internet in order to expose the technologies from the universities to the world.

“Before I arrived at Yissum, I made a simple search using freely available patent databases and saw that only a small fraction of the patents I found [were] on the tech transfer websites. When I realized this, I had a vision of changing how tech transfer companies worked…. My dream materialized when I created the first portal for all the technologies at Yissum and later created the ITTN website (Israel Technology Transfer Organization). ITTN was the first website in Israel that allowed all of the inventions from academic institutions in Israel to be found in one central portal.”

He added, “I believe that there is a lot that can be done to make a better and faster connection between companies seeking talent or innovation to the offerings of universities…. [B]uilding a portal that connects more universities in Israel and the world could help make that matching much more efficient.

“Another realization is that tech transfer companies traditionally showcase technologies and I believe that this is not the best approach…. [T]he portals should focus on the researchers and their capabilities, rather than just the patents that a small portion of them invented. We have multiple examples of companies that were interested in researchers that we did not even know [because] they never had any patents.”

One of the jobs of HUstart – of which Yissum is part, along with HU’s science faculty and business school – is to provide “practical education, support, mentorships and connections needed” for students and others “to become effective entrepreneurs.”

Avraham is a third-year physics student at Hebrew U and is in the first cohort of the new Physics and Entrepreneurship program, which connected him – during his second year of study – with his business partners. Avraham and fellow students Michael Levinson and Tom Zelanzy co-founded the start-up Gamitee, which “links social media and shopping websites, making it possible for friends to easily invite others to join them in a shopping experience.”

Avraham has other ideas, such as one for an “infant sleeper that monitors a baby’s vital signs, a technology that could potentially prevent SIDS.” And he and his wife – who is an archeologist – also run a tutoring business. In Vancouver, he will speak on The Making of a Serial Entrepreneur.

“I think they have a lot of similarities,” he said about physics and building a tech start-up. “In both, you need to solve complex questions and problems that are comprised of several independent factors. Both of them are professions that people rarely choose. And they are both very, very hard to understand. I think my physics background [increased] my range of abilities needed [to be] an entrepreneur.”

Jerusalem of Gold: Capital of Innovation & Tech is open to the public. Tickets are $45, though students who register at the CFHU office can receive a free ticket. For tickets and the speakers’ bios, visit cfhu.org, email [email protected] or call 604-257-5133.

Digital marketing expertise

Mitch Joel is an expert in digital marketing, a sought-after speaker and an author.

Twenty years ago, the president of Mirum – a marketing agency operating in more than 45 offices around the globe, with more than 2,500 employees – was the editor of In Montreal, a newspaper geared to the university-aged set of Federation CJA. Among other endeavours along his media path, he was editor of two boutique music magazines and he co-launched Distort Entertainment.

Last week, Joel was one of the keynote speakers at the Call to Action Conference in Vancouver. His professional mission, he told the Independent, is to help companies “figure out how to transform their business in this digital world,” while “taking large, complex, usually highly regulated organizations and brands, and helping them make a big shift.”

In 2002, Joel joined digital marketing company Twist Image, whose clients included Home Depot, Microsoft, Fujifilm and other corporations and financial institutions. Three years ago, Twist was acquired by WPP, the largest marketing communications network in the world – worth $30 billion US – and it became Mirum.

To keep his proverbial finger on the pulse of industry trends, Joel uses a skill set honed early in his career.

photo - Mitch Joel, president of Mirum marketing agency — Mitch Joel, president of Mirum marketing agency. *(photo from Mitch Joel)*

“My first real job was in journalism,” he said. “A ‘nose for news’ doesn’t just apply to journalists, it applies to life. It’s a curiosity. It’s not really satiable, so I can’t imagine not having an entrepreneurial spirit, even if I was an entry-level employee.”

In addition to having one’s antennae always up, Joel encourages businesspeople to not fly solo, if they can help it. “Choosing that partner – making sure it’s the right fit – is really critical,” he said, noting that Mirum’s corporate leaders complement each other in their abilities. “We each hate what the other one is doing,” he said, with a chuckle.

Knowing one’s strengths and weaknesses is important, and so is knowing to whom your product or service is directed, he said. Joel is less interested in making broad generalizations of any generation – be it boomer, Gen X or millennial – than on the type of consumer.

“Selling to moms is very different than if we are selling to healthcare professionals. Selling to healthcare professionals is very different than selling to a group you are trying to get to open a checking account,” he explained. “I know a lot of people are making a lot of money on, ‘How do you speak to millennials?’ I think it is really hard to look at millennials and say they are a segment. You are talking about people of different gender, people of different interest levels, people of different education, people of different geography.”

In addition to his speaking engagements and corporate marketing advising, Joel has imparted some of his advice via two bestselling books. His first, Six Pixels of Separation, was named after his popular blog and podcast, and his second, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

In CTRL ALT Delete, Joel discusses “flow,” a figurative time-management, three-legged stool, consisting of the personal, communal and professional. It’s a balancing act with which the husband and father of three still struggles.

“I just try to make sure that there is a balance of that stool because, if one leg is shorter than the other, it’s going to tip over,” he said.

But that doesn’t mean that work and family can’t overlap.

“I don’t consider it stressful to look at my inbox or think about a project when I’m not in the office. And vice versa, when I’m in the office, I might take off because there’s something with my kids, or there’s another thing I can do, and I can pick up on the work a little bit later,” he explained. “I’m not 100% successful all the time at hitting that balance, and there are moments when that stool looks like it’s tipping over dramatically. But, I’m aware of it and I think about it, and I focus on that – and I don’t beat myself up over it.”

Dave Gordon is a Toronto-based freelance writer whose work has appeared in more than 100 publications around the world.

Failure is a possibility

Israeli culture does not encourage failure; rather, it is somehow more tolerant and accepting of it. (photo from Shutterstock.com via Israel21c)

When was the last time you admitted you failed? Have you ever felt comfortable talking about your failures? How often do you use the word “failure” in daily life? How does even thinking about failing make you feel?

Legendary American football coach Vince Lombardi once said, “It’s not whether you get knocked down; it’s whether you get up.”

This reminds me of a cult TV show that I used to watch growing up in Israel, Zehu-Ze (That’s It). It had a character by the name of Yatzek, who discovered interesting places all over Israel and the kids watching the show had to guess where he was.

At the end of each episode, Yatzek would fall in a different way: from a tree, into the river, from the back of a horse, and even into cow manure. Naturally, the kids who were watching would be concerned. To reassure them, he always said, “Kids, no need to worry: Yatzek always falls and gets back up.” An entire generation of Israeli kids grew up with this strong message on a weekly basis.

I believe our culture has a very strong influence on our failures and, mostly, on our attitude toward these failures.

In late 2006, I joined the founding team of Modu. Modu was founded by serial entrepreneur Dov Moran, who previously led M-Systems to one of the biggest mergers and acquisitions in the history of Israeli high-tech. In a very short time, Modu raised more than $120 million, recruited more than 200 employees in Israel and abroad, opened a few subsidiaries around the world, and developed and manufactured two consumer products. All elements for success were present and yet, only three years after its inception, the company closed its doors.

But many Modu employees decided to start their own start-ups, including me. Out of this one big failure, dozens of new business ventures were initiated. How could it be that people who were part of such a huge investment in time, energy, resources and sacrifices were not discouraged after being part of a failed start-up? Rather, they decided to invest more energy, take more risks and start ventures of their own. This is a bold move, since statistically 90% of start-ups fail and the 10% of start-ups that make it are likely to fall apart along the way.

What is it that drives people to try despite the risk of failure? Is it possible that people’s level of comfort with failure is somehow related to their culture, as demonstrated by Yatzek, the crazy character that kept falling and getting up?

The Oxford Dictionary defines failure as “lack of success.” You have either succeeded or failed. It’s a binary game. On the other hand, if you look at the definition of failure in Hebrew, it is much more fluid: “someone that tripped, made an error, did not succeed.” Our language is a mirror of our culture. Informal messaging plays a major role in the values we learn from a very young age.

In Hebrew, adolescence or teenage years are referred to as “the foolish age.” At this age, people tend to act without thinking, resulting in many failures. Therefore, the terminology only reflects their inherent nature. When society regards them as such, as evident in Israel, it gives young people the chance to follow their natural way and experience what might be regarded as foolish – before they become young adults.

Even the Israeli military seems more tolerant of failures relative to other military organizations worldwide. The Air Force Academy teaches how to cope with failures as an essential part of regular conduct drills. After every single flight, the crew gathers in the “investigation room” and the pilot debriefs on what was successful and what was not, in front of a squadron of 40 fighters. The focus is on learning from mistakes and not to make the same mistake twice.

Israeli culture does not encourage failure; rather, it is somehow more tolerant of it and accepts it in such a way that we keep getting back up, trying, moving forward and advancing.

On a personal and professional level, I admit, I fail at least once a day. From this, I’ve learned that one of the things that really makes me happy is that my children are growing up in Israel, where we have the unique ability, as a culture, to look at any event head-on, success or failure, and discuss and learn from it.

I wish all of us could give our kids the understanding that the process is sometimes more important than the outcome, that failures are part of life and that what really matters is how you pick yourself up.

Don’t be afraid to fall. Let your kids fail, too. Just make sure to teach them to get up and never stop trying.

Inbal Arieli was a lieutenant in the elite Israel Defence Forces intelligence 8200 unit and later took leading roles in the Israeli high-tech sector. She is a senior advisor to Start-Up Nation Central and is currently co-chief executive officer of Synthesis. Featured as one of the “100 Most Influential People in Israeli High-Tech,” Arieli is working on an exploration of how Israeli culture breeds entrepreneurs from a young age. Israel21c is a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org.

International partners

Left to right: Larry Fisher (Lark Group), David Berson (Canadian Associates of Ben-Gurion University of the Negev), Daniel Blumenthal (Centre for Digital Innovation Negev), Dianne Watts (South Surrey-White Rock MP) and Rowena Rizzotti (Health and Technology District). (photo by Yvonne Chiang)

The Health and Technology District in Surrey and the Centre for Digital Innovation in Israel have formalized a number of collaborations on health-related technologies, creating an international network between partners to support health-tech innovations in Israel and across North America.

The Centre for Digital Innovation (CDI) is located in the Advanced Technology Park in Be’er Sheba, Israel, the growing “Silicon Valley” of the Middle East. CDI is a nonprofit created through the collaborative efforts of Israeli entrepreneurs and Ben-Gurion University of the Negev. CDI operates in the areas of digital healthcare, healthy aging, education and smart cities, and brings together experienced entrepreneurs, start-up companies, innovators, researchers, industry leaders, academics, the public sector and investors to generate a high return on innovation for the challenges of the 21st century, such as the cost of healthcare and chronic diseases.

“Both CDI and Surrey’s Health and Technology District [HTD] have aggressive goals to drive innovation across the health sector and Canada stands to deeply benefit from the mentorship and leadership that Israel can bring to our innovation agenda here in Canada,” said Rowena Rizzotti, vice-president of health and innovations for HTD.

The memorandum of understanding between HTD and CDI will co-create and share respective solutions to global healthcare challenges by expediting the implementation of innovations in critical healthcare improvements for both countries.

“It’s great to see that Canada and Israel have parallel visions and focus in developing high-level innovations,” said Ziv Ofek, CDI founder and chief executive officer. “We are excited about this partnership with Canada and with the Health and Technology District and we look forward to collaborating and working together to create technologies that will benefit the world in which we live.”

The partnership was finalized during a recent trade mission organized by the Conference Board of Canada, where participants studied the culture and key success factors that have led to Israel’s groundbreaking developments in innovation and commercialization.

“Israel is a hotbed of high-tech innovations and boasts world-class skills and capabilities with universities and forward-thinking organizations developing some of the world’s latest technology breakthroughs,” said Paul Preston, Conference Board of Canada. “It’s hugely beneficial for Canadians to learn from this success and assist us in developing the talent and capacity to lead a culture in innovation in Canada.”

Every year, the Centre for Israel and Jewish Affairs (CIJA) brings more than 100 Canadians to visit and learn firsthand from the “start-up nation,” and has facilitated trips in recent years for the City of Surrey, the Government of British Columbia and the Conference Board of Canada.

“This exciting partnership is a prime example of how, in bringing the best Canadian and Israeli minds together, we can achieve remarkable things for both countries,” said Jason Z. Murray, CIJA Pacific Region chair.

HTD held a celebratory reception on March 23 with CDI and special guests Dianne Watts, member of Parliament for South Surrey-White Rock, Ofek and members of CIJA.

Developed by the Lark Group, a Canadian-based company, HTD is a series of high-tech buildings located immediately adjacent to Surrey Memorial Hospital, creating an ecosystem for clinicians and health-care providers to work alongside innovators, entrepreneurs and tech companies.

High-tech, fashionable art

Fashion designer Noa Raviv (photo by Ryan Duffin)

Avant-garde fashion designer Noa Raviv says her award-winning fashions were triggered by her interest in the power of mistakes.

Born in Tel Aviv in 1987, Raviv is currently developing her couture brand in New York City, after achieving global industry recognition for her Hard Copy garments combining hand-sewn, 3D-printed polymer synthetic tulle with laser-cut appliqués.

“Hard Copy was a really long process that came out of my thinking about the concept of originals and copies in our era,” she told Israel21c. “When I started working with 3D software and printing, I was intrigued by the mistakes I made. If you input a command that can’t be executed, you get unexpected results. It was kind of magical to me. I was fascinated by mistakes created by a perfect machine and started exploring how it could be my answer to designing something original – because a mistake is something you can’t replicate.”

Hard Copy features ribbed polymer shapes printed out on a Stratasys Objet Connex multi-material machine and stitched to voluminous pleated tulle, silk and organza.

Named Fashion Designer of the Year 2014 at the 3D Printshow in London, Raviv has exhibited in Carrousel du Louvre, Paris; Old Billingsgate, London; New York’s Metropolitan Museum of Art; and Boston’s Museum of Fine Arts, among other venues.

In November 2015, Raviv gave a keynote talk on The Power of Mistakes, at Futurescan 3, a conference organized by FTC (Association of Degree Courses in Fashion and Textile) at Glasgow School of Art in Scotland. She spoke on the same topic at the Museum of Design in Atlanta, Ga.

Raviv was one of four innovative Israeli women honoured at the 10th annual Israel Day at the New York Stock Exchange, Nov. 10, 2016.

Raviv, who appeared on Forbes Israel’s 2016 “30 Under 30” list, said she is “fascinated by the tension between harmony and chaos, tradition and innovation,” and wants to continue experimenting with technology.

Her current collection, Off-Line, was released in spring/summer 2016.

photo - Noa Raviv’s Off-Line collection was released in spring/summer 2016 — Noa Raviv’s Off-Line collection was released in spring/summer 2016. *(photo by Ryan Duffin)*

Though it’s not 3D-printed, Off-Line combines elements of complex handwork and machine work, beginning with graphic design software and topped off with Swarovski crystals.

Raviv’s collaboration with Swarovski involves sending design files to Austria, where the company custom-makes molds from which millions of tiny crystals are applied onto a flexible transparent material and sent back to New York for finishing.

“Once every crystal is in the right place, they’re applied by heat to organza,” said Raviv, acknowledging that the more complicated pieces take a few weeks to complete.

“Hard Copy explored computers and digital errors. Off-Line explores the more intimate side of the creation process,” she said.

Most of the pieces in Off-Line are ready to wear and others can be made to order. Prices start at $1,800 US.

“My collections are not meant for the masses,” she admitted. “I’m still establishing my clientele – women who appreciate art, fashion and quality and care a lot about uniqueness.”

Neither is 3D fashion for the masses. In fact, Raviv doesn’t believe it will be available on the retail level anytime soon.

“Maybe in the very far future,” she said. “Fashion is far too complex to make in one machine, technique or material. There are so many nuances and the technology isn’t there yet to create what people want to wear. For now, it’s a romantic idea.”

A 3D dress made by another Israeli designer, Danit Peleg, was worn in a dance performance by U.S. snowboarder Amy Purdy at the opening ceremony of the recent Paralympics in Rio.

An intuitive choice

Always captivated by art and fashion, Raviv wavered between art school and fashion school after two years of army service and another 12-plus months pursuing other interests, including learning to speak Spanish – a very practical skill, as she is married to an Argentine-born startup entrepreneur.

“At the last minute, I intuitively went for fashion,” she said.

Raviv graduated in 2014 from Israel’s Shenkar College of Engineering and Design. Hard Copy was her senior project. Her designs also were included in 2013’s Here Comes the Bride exhibition, which opened at Beit Hatfutsot-Museum of the Jewish People in Tel Aviv and traveled to other countries.

Raviv moved to the New York City borough of Queens a little more than a year ago and is getting used to the more formal work culture in the United States.

“Israel is very small and the fashion scene is small, and it’s hard to manufacture in Israel,” she explained. “It’s important for me to be very close to the development and production of my designs.”

For more information, visit noaraviv.com.

Israel21c is a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org.