clothing

Little hat store that could

SherlockS has a window display starring a two-foot-high teddy bear dressed like Sherlock Holmes. (photo by Micha Paul)

There is a small, magical hat store right in the heart of Jerusalem, called SherlockS. It’s not hard to find. Just walk along King George Street until you see a two-foot-high teddy bear dressed in a SherlockS deerstalker hat and Inverness cloak, holding a pipe in one hand and a magnifying glass in the other, perched on a table in the display window.

SherlockS is packed with hundreds of hats for both men and women. The store specializes in hard-to-fit heads and carries hats by Stetson, Bailey, Kangol, Christys’ and many other quality hat companies. There are even Borsalinos, the kind the snazzy Italians wear. SherlockS is also the home of handmade hats by local milliners like Danielle Mazin and Justine. And SherlockS makes their own Panama hats, as well.

Owner Yaacov Peterseil decided to create this store after his dermatologist warned him about the damage the sun’s ultraviolet rays were doing to his head. “You must wear a hat outside in summer and winter,” said the doctor.

photo - Yaacov Peterseil is owner of SherlockS — Yaacov Peterseil is owner of SherlockS. *(photo by Micha Paul)*

“I was just looking for something to do, having left publishing,” Yaacov explained. “Could a hat store afford me the opportunity to help people by keeping the sun’s rays at bay and be financially rewarding, as well? I wondered. I had to try. So, in 2016, I opened SherlockS Hats in my garage. Before long, people came in droves to the store, which was way too small to hold both the hats and the people. So, I moved to Diskin Street, in an underground mall. But, soon, that store was too small, too. Finally, I moved to King George Street, where people could stop by, relax, get a cappuccino and a muffin, and even buy a hat.”

When Yaacov was choosing a name for his business, Sherlock and Sherlock Holmes were already taken. “So, I thought of SherlockS. SherlockS Hats has a nice ring to it. And there’s no need for an apostrophe,” he said.

Peterseil was born in 1946, in Salzburg, Austria, in a displaced persons camp. His family moved to the United States in 1949. Eventually, his father opened a wholesale clothing shop, selling ladies sweaters and T-shirts to all the big chains in New York.

“I worked with my dad for awhile,” said Yaacov. “It was there I developed a love of quality clothing.”

Yaacov believes that his varied business endeavours all led him to SherlockS Hats. He worked as a copywriter for Prentice-Hall, had his own byline in the Nassau Herald, taught journalism at the University of Michigan, was a speech writer for B’nai B’rith, founded Enjoy-A-Book Club, and owned K’tonton Book Store on Long Island. He also found time to get his rabbinic degree, and joined the rabbinate in the United States and in Newfoundland, where he taught Jewish studies at Memorial University.

In 1986, he, his wife Tamar (a family and sex therapist) and their (then) six children made aliyah. Once they settled in, Yaacov kept busy as public relations director for his mentor, Rabbi Shlomo Riskin, and developed Pitspopany Press for Children.

It was while he was busy publishing Jewish children’s books at Pitspopany that Yaacov asked me to review some of their titles. Since then, our paths have crossed a number of times.

“One of my first hat purchases was the deerstalker hat,” said Yaacov. “It was made famous in 1891 when Sidney Paget illustrated one of Conan Doyle’s Sherlock Holmes stories, putting a deerstalker hat on the detective. Today, I sell about 50 deerstalker hats a year in Israel.”

When COVID-19 forced him to keep his shop closed for weeks and months at a time, Yaacov took his store online. He created sherlockshats.com, which features a 3-D tour of his hat-filled store, as well as hundreds of hats from which to choose.

“I write two kinds of blogs for the website,” he said. “One is a story-type blog called The Adventures of the Mad Hatter. The blog tells the story of some of the strange and unusual things that happen in my hat store. The other blog gives a bit more practical information about hats and how to wear them. I’m writing one now on how to fit the hard-to-fit head.”

Next time you get to Israel, you’re invited to visit SherlockS at 31 King George. It’s not as famous as 221b Baker St. yet, but it’s getting there. And, if you want to talk hats with Yaacov, call him at 972-50-361-2342 or message him via the website.

Sybil Kaplan is a journalist, lecturer, book reviewer and food writer in Jerusalem. She created and leads the weekly English-language Shuk Walks in Machane Yehuda, she has compiled and edited nine kosher cookbooks, and is the author of Witness to History: Ten Years as a Woman Journalist in Israel.

Inspiring achievers honoured

Dr. Paige Axelrood and Ivan Sayers were among the 25 British Columbians honoured with a 2020 BC Achievement Community Award. (photos from BC Achievement Foundation)

On April 27, Premier John Horgan and Anne Giardini, chair of the BC Achievement Foundation, named this year’s recipients of the BC Achievement Community Award. Among those honoured were Jewish community members Dr. Paige Axelrood and Ivan Sayers. “These days more than ever, our communities are made stronger by British Columbians who go above and beyond,” said Horgan. “Thanks go to all of the BC Achievement 2020 Community Award recipients for helping build a better province for everyone.”

“It is an honour to celebrate the excellence and dedication of these 25 outstanding British Columbians,” added Giardini. “On behalf of all of us at the BC Achievement Foundation, I thank each of them for strengthening their communities and inspiring others to community action.”

As the founder of the Scientist in Residence Program, Axelrood developed and built an educational program to support teachers and help students discover their inner scientist. Elementary students across the Vancouver School District have experienced real science and discovered the natural world through the Scientist in Residence Program. Axelrood’s vision to partner teachers with scientists to facilitate hands-on, inquiry-based lessons has helped change the delivery of science education.

Sayers is the honorary curator of the BC Society for Museum of Original Costume and curator emeritus, Museum of Vancouver. Specializing in the study of women’s, men’s and children’s fashions from 1700 to the present, Sayers has produced historical fashion shows and museum exhibitions all over western North America. A lecturer and mentor, his fashion shows have supported countless nonprofits over the years.

The BC Achievement Foundation is an independent foundation established in 2003, whose mission is to honour excellence and inspire achievement. This year’s selection committee members were Mayor Lee Brain of Prince Rupert, Mayor Michelle Staples of Duncan, and past recipients Lolly Bennett, Aart Schuurman Hess and Andy Yu.

The recipients of the 2020 Community Award will be recognized in a formal presentation ceremony in Victoria, in the presence of Janet Austin, lieutenant governor of British Columbia. Each recipient receives a certificate and a medallion designed by BC artist Robert Davidson. For more information on the award and its recipients, past and present, visit bcachievement.com.

Creation of now-iconic pant

Jeans bearing the Levi Strauss & Co. trademark.

Nothing quite compares to the essential staple that almost all of us have in our closets, with styles including flare, skinny, low-rise, high-rise, boyfriend, ripped, the list goes on. If you haven’t guessed already, I’m referring to jeans. They epitomize fashion versatility, taking us from a city stroll in a pair of sneakers to our favourite restaurant in the evening with a boot or dress shoes. There are few fashion houses, from couture to street wear, that haven’t designed their own style. But, for the original jean, we have to thank Levi Strauss & Co.

Loeb Strauss, born 1829 in Bavaria, was the youngest of seven children. At age 16, after his father’s death and with increasingly harsh restrictions and discrimination towards Jews, he decided – with his mother and two of his three sisters – to move to New York. There, two of his brothers welcomed him into their dry goods business.

photo - Levi Strauss — Levi Strauss. *(photo from Wikipedia)*

In the 1850s, in the midst of the gold rush, Strauss saw potential opportunities to set up shop in the West and he did so, opening a branch of the family business in San Francisco, where he changed his name from Loeb to Levi.

Levi Strauss & Co. became a rapid success, selling merchandise to local customers as well as to those in neighbouring cities. Strauss became a respected figure among the Jewish community, known to have a sharp business mind and a kind demeanour. He was also known for giving back to community, donating to both Jewish and non-Jewish charities.

The nature of the business – and the course of fashion worldwide – changed when Strauss was approached by Jacob W. Davis, a regular customer and acquaintance, who came to collect an order of canvas for his tailoring business. Davis made durable work wear, or “waist overalls,” as he called them, from special fabric that was primarily used to make tents. Having developed a system to prevent the overalls from ripping at the pockets by adding copper rivets at the corners (allowing them more longevity), he knew he discovered something big but, in order to proceed, he needed financial backing, primarily for the patent fee. Strauss became his business partner in 1873.

Levi Strauss & Co.’s jeans were produced largely for the labour workforce. However, over the years, they became a choice piece of clothing for women and men in any profession, at least when not working. Levi’s entered the world of film in 1938 when John Wayne wore a pair of Levi’s 501 jeans, transforming them into the American cowboy’s leading attire.

photo - According to the company’s website, the trademark depicting two horses attempting to pull apart a pair of Levi’s waist overalls, symbolizes “the strength of the clothing in the face of competition.” It was introduced in 1886 — According to the company’s website, the trademark depicting two horses attempting to pull apart a pair of Levi’s waist overalls, symbolizes “the strength of the clothing in the face of competition.” It was introduced in 1886. *(photo from levistrauss.com)*

The financial success of Levi Strauss & Co. allowed Strauss to expand his business to many diverse industries, from banking to electricity. His philanthropy also expanded and he gave to many Jewish organizations, notably helping found and establish the Reform congregation Emanu-El in San Francisco.

While Strauss never married and had no children of his own, he had a strong relationship with his nephews. When he died, in 1902, Levi Strauss & Co. and most of his estate went to his four nephews and other family members; many charities were also beneficiaries named in his will.

Over six generations, Levi Strauss & Co. has remained a family-run business, manufacturing not only jeans but other casual wear, accessories and a children’s line. One of the largest brand apparel companies in history, the Levi Strauss name is universally recognized. Now run by the Haas family, decedents of Strauss, the family and business continue Strauss’s legacy in another important way – by being one of the most charitable families in the Bay Area.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Quality, affordability

Gaby Aghion started the fashion line Chloé in 1952. (photo from Chloé Archive)

Antisemitism was increasing in Egypt in 1945. Among the 80,000 Jews forced to leave their homes was Gabrielle (Gaby) Hanoka. Her birth name may not be recognizable to most, but the fashion house she created – Chloé – unquestionably is.

The youngest of seven children, born in 1921 in Alexandria, Egypt, Hanoka derived her distinct combination of business and creative style from her parents. Her father was an affluent cigarette manufacturer and her mother’s passion for fashion resulted in demanding copies sewn of all the latest Parisian couture. Hanoka was given a French education and, with that, embraced an ample affection for everything French.

Fittingly, Hanoka, together with Raymond Aghion, her elementary school sweetheart and subsequent husband, moved to Paris, making it home, with their son Philippe, until her passing at 93 in 2014. Befriending the upper stratum of European artists, such as Picasso and French poet Paul Éluard, earned them popularity within the art scene. Coming from a prosperous family enabled Aghion the luxury of opening a modern art gallery. The couple evolved into avid art collectors over the years.

Living a comfortable lifestyle was not enough for Gabrielle Aghion. In 1952, she resolved to flourish. “I’ve got to work … it’s not enough to eat lunch,” she is said to have informed her husband. Fashion was her choice.

She named Chloé after a friend who believed she lacked allure. Turning an extra room in her apartment into an atelier, she created six dresses, which set her success in motion. The styles corresponded with her socialist and free-spirited values, embodying youth and femininity using the finest fabrics. She wanted her designs to be accessible to regular people, without compromising on quality, coining the term prêt-à-porter, ready-to-wear.

Wanting to focus strictly on design, she partnered with Jacques Lenoir, who steered Chloé into a label. From 1956, Chloé’s fashion collection was shown twice a year at the grand Café de Flor on the Boulevard Saint Germain. These events became a fashion highlight for Parisian women. Aghion not only demonstrated an eye for fashion, but she also had a great sense for talent. In 1966, she hired the aspiring Karl Lagerfeld, who remained head designer until the mid-1980s. (Lagerfeld passed away just last month, at age 85.)

Chloé became the choice of some of the world’s most fashionable and beautiful women – Brigitte Bardot, Grace Kelly and Jackie Kennedy, to name a few. The first flagship boutique opened in 1971, followed by hundreds more worldwide. In 1975, Chloé perfume was launched, and also became an ongoing success.

In 1985, Aghion sold her company to the Richemont group. She remained active throughout the years, never missing a fashion show. The spirited Aghion continued to express her opinions before each collection and head designers took her insights into consideration.

A year before her passing, Aghion was awarded the highest merit in France, the Legion of Honour, for her contribution to the country’s fashion industry. Recollecting her starting point, she said, “The world was opening up before my eyes and I believed I could do anything. I felt I had wings.”

Her flight continues to shape the next generations of fashion enthusiasts.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Playfulness and style

Ralph Lauren in 1978. (photo by Edgar de Evia)

Born 79 years ago, in New York, to Frieda and Frank Lifshitz, immigrants from Belarus, Ralph Lifshitz, better known as Ralph Lauren, has become a universal household name.

The youngest of four siblings clothed in hand-me-downs, the fashion legend never imagined becoming a designer – he did, however, yearn to be the next Joe di Maggio or Cary Grant. His favourite pastimes were sports, listening to the radio, watching TV and movies. And it is from these influences that his dream to design clothing came.

At 16, Lifshitz switched to the name Lauren after experiencing years of ridicule. At the same time, he embraced and embellished his own sense of style, buying oversized and rugged clothing from the army surplus store because he liked how they made him feel, and had an aspect of originality. His preference for military-style clothing predated his draft to the American army, in which he served two years. It was in the army that his respect for the uniform further developed and he incorporated the style into many of his subsequent designs.

In the years that followed, Lauren began working by day for a buying company while studying at night. It was during this period that he had the idea of making ties from scraps, and making and selling his unconventional ties turned into a profitable side business.

While working for men’s fashion house Brooks Brothers, Lauren tried to get them to sell his ties, but to no avail. Moving on to work for tie manufacturer Beau Brummell, an upscale men’s brand, Lauren’s potential started to be realized, as he acquired a “drawer” in their showroom of the Empire State Building to sell his flamboyant ties. In 1967, Lauren started the label Polo, the name reflecting his love of sports, and his creations’ international and sophisticated vibe. Lauren sewed on each label, together with his new bride, Ricky. He also made all the deliveries himself, to the likes of Neiman Marcus and Bloomingdales. During the first year, Polo made $500,000. The young Jewish boy from the Bronx’s design career was on its way.

By 1968, Lauren was making his own suits, which were, once again, offbeat; not what his colleagues were wearing. Lauren believes that fashion is all about playfulness, expressing one’s individuality and not conforming to one look. He has held this belief through his many years in the industry, and it has no doubt provided the foundation of what he has built into a multibillion-dollar empire.

photo - Maartje Verhoef walking the Ralph Lauren spring-summer 2015 fashion show — Maartje Verhoef walking the Ralph Lauren spring-summer 2015 fashion show. *(photo by Christopher Macsurak)*

Lauren’s classic innovations include making women feel that wearing a tuxedo was sexier than a gown; turning tailored men’s shirts unisex; and transforming American folk art (patchwork) into fashionable sweaters, coats and dresses, borrowing from cowboys’ attire the rich colour of turquoise, fringed jackets and boots.

Lauren’s talents did not end at the design table. He used the platform of advertising unconventionally, working with real people, not models, in ads that covered multiple pages to tell a story through his clothing’s many different looks and fabrics. This creative approach was developed in part with photographer Bruce Weber.

Lauren has outfitted Wimbledon players, won the Coty Award for both women and men’s wear, opened the first freestanding store in Europe by an American designer, and established a home collection. Other highlights include being the costume designer for Woody Allen and Diane Keaton in the Oscar-winning movie Annie Hall, and creating a men’s and women’s fragrance in 1978 that is still emblematic. Upon receiving a lifetime achievement award in 1992, presented to him by actor Audrey Hepburn, he said, “I don’t design clothes, I design dreams.”

Ricky, Lauren’s wife of more than five decades, is one of his muses. Her elegant and natural style has been a continuous inspiration for him and it is her sense of self that he tried to emulate in his clothing designs. Together, the couple built the Ralph Lauren brand not only as a fashion domain but as a family business, operated with their two sons and daughter.

In addition to his material and creative successes are Lauren’s contributions to philanthropic causes. Among them, Lauren and cancer surgeon Dr. Harold P. Freeman founded the Ralph Lauren Centre for Cancer Care in Harlem, N.Y., in 2000, with the resources of the Polo Ralph Lauren Foundation and the Memorial Sloan Kettering Cancer Centre. The residence, care and support facility’s mission is “to fight health disparities in the community … [and] become a beacon for quality, dignity and accessibility in cancer care.”

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Going beyond clothing

Donna Karan’s Urban Zen includes pieces to be worn year-round. But the project is grander than a fashion line – it is a broader approach to life that she hopes will speak to many people. (photo from fashionmodeldirectory.com)

With the sun finally out for days running, spring has truly sprung. We can now satisfy the urge to take out our colours from the back of our closets. That bright pink silk blouse in its garment bag is once more seeing the light. Whatever the current look may be, nothing compares to feeling at home in our classics; those pieces that are, at least to us, forever “in.”

In 1985, Donna Karan introduced to the world of fashion the “Essential Line.” In her first private collection, there were seven simple pieces that continue to be timeless. These include the oversize sweater, a bodysuit, jersey dresses, Lycra tights (no longer just for exercise class), a white shirt, loose trousers and a tailored jacket. Over the years, she would incorporate new pieces, in her go-to favourite colour, black.

Karan, born Donna Ivy Faske, in 1948 in New York, was raised by a fashion-model mother and suit-designer stepfather – she was practically destined to have a lifelong career in fashion. The many awards she has received are but one proof of her talent for it.

At the age of 14, Karan quit school and embarked into that world, working in a boutique. At 20, she was accepted into the renowned Parsons School of Design. After graduating, she became, at 26 years old, head designer of the Anne Klein fashion house.

In 1984, Karan divorced her first husband, Mark Karan, and married Stephen Weiss. With full force, she began her own label. The line was geared to “design modern clothes for modern people.” She wanted to create clothing that she herself would wear and in which she would feel comfortable.

After dressing the likes of her best friend, Barbra Streisand, many A-list Hollywood stars and high-powered women in politics, Karan launched a new brand in 1988, DKNY, a line of less-expensive clothing. Seventeen years later, her business expanded into a men’s fashion line, fragrances, bedding. She also wrote a memoir, The Journey of a Woman: 20 Years of Donna Karan, among other accomplishments.

Karan’s Urban Zen came to fruition in 2001. While watching her beloved husband lose his battle to lung cancer and experiencing the sale of her empire to the multinational LVMH (where she stayed on as head designer until 2015), Karan learned that everyone must “find their calm in the chaos around the world.”

Urban Zen includes pieces to be worn year-round. But the project is grander than a fashion line – it is a broader approach to life that she hopes speaks to many people.

Karan believes it is fundamental to blend Eastern healing together with Western science. While watching her husband undergo chemotherapy, Karan found mediation, yoga, acupuncture and other holistic remedies essential for healing, and for acquiring some sense of inner peace. She built a harmonious sanctuary in the hospital where her husband was being treated, Beth Israel Medical Centre in New York. The sanctuary is a place for patients, loved ones and staff to go to recover from broken spirits and find solace. Its philosophy and practices have helped ease suffering to such a degree that, now, many hospitals and hospices have adopted its methods. The concepts are taught to doctors and nurses through Karan’s foundation, UZIT, Urban Zen Integrative Therapy Program.

On a personal level, this fashionista-writer, who has always loved and appreciated the fun of fashion, also experienced an “aha” moment while researching this article. Being a cancer survivor and having overcome some unwanted surprises life has thrown my way, this spring, I am determined to embrace perfecting my downward dog as much as finding my new bag – devoting time to practising gratitude and investing in my most important asset, me. My tranquility and health are more important than any blouse.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Designing with style

Designer Yifat Jovani (photo by Tim Matheson)

Israeli designer Yifat Jovani sewed clothes for her Barbie doll as a child, but didn’t launch her own fashion line for women until she moved to Vancouver 11 years ago.

Love brought the mother of two to the city. She met her Canadian husband, Tim Matheson, in Tel Aviv and the couple lived there for four years before relocating to British Columbia.

photo - Yifat Jovani’s creations are feminine, elegant and pragmatic, with stylish, flowing layers that flatter the figure — Yifat Jovani’s creations are feminine, elegant and pragmatic, with stylish, flowing layers that flatter the figure. *(photo by Tim Matheson)*

“My parents taught me that art should be a hobby, not a living, so, for many years, I never had the idea or the courage to make my clothing designs a professional business,” Jovani told the Jewish Independent. “Once we moved here, I realized it’s what I wanted to do.”

Jovani designs women’s clothes in sizes 2 through 12, all of them made from bamboo fabric. Her garments are feminine, elegant and pragmatic, with stylish, flowing layers that flatter the figure. They include tunics, dresses, coats, skirts and tops that can be dressed up or down depending on the occasion. “I like to call my designs clothing for real women, because that’s who wears my clothes – not skinny girls,” she reflected. “My clients are real women who have bodies in different shapes and sizes, and they need clothes that are practical, easy to care for and to travel with.”

Pragmatism is a key word for Jovani, who believes women shouldn’t have to suffer to look beautiful. “With my designs, you can multitask and still look beautiful,” she said. “Wear it to the office, and add an accessory to use it for dinner out or a cocktail party. I think women should have garments in their closets that aren’t just for special events.”

As part of her “real woman” design strategy, Jovani has asked her friends and clients to be her models at the fashion show events she organizes each year, and the feedback has been overwhelmingly positive. “People are telling me, it’s so nice to see how your clothes look in size 10. It makes it more real. And … when I do my photo shoot for my fall collection, I’ll feature a regular model, but I’ll also have a size 10 model.”

Jovani’s designs are available for sale at her online store, yifatjovani.com, and in Vancouver at the boutique Tenth & Proper (4483 West 10th Ave.) and at Kali (1000 Commercial Dr.). They are also selling at boutiques in Duncan, Courtenay, Terrace and Whitehorse. “I’m trying to get into more stores but I’m doing all this myself, and I have two little ones in the house ages 4 and 7,” she said. “My goal is that my clothing will sell in more stores, both in Canada and internationally.”

When asked how challenging it is to be a fashion designer in Vancouver, Jovani’s succinct response encapsulates her determination and drive to succeed. “It’s not about location, because everywhere in the world there is competition,” she said. “In order to succeed, you need to work hard for what you love, be determined, and believe in yourself. If you don’t take action, you don’t get results.”

Visit Jovani’s studio at Muckabout Gift Gallery, 4759 Hastings St., or make an appointment to see her by emailing [email protected].

Lauren Kramer, an award-winning writer and editor, lives in Richmond. To read her work online, visit laurenkramer.net.

Potential to change kids’ lives

Potential Apparel co-founder Shane Golden. (photo from Shane Golden)

There’s one thing on the mind of Vancouverite Shane Golden, 24, and that’s tikkun olam. The Richmond native is co-founder of Potential Apparel, a sports clothing company that donates a portion of sales from each of its garments to the Make-A-Wish Foundation, and has contributed $20,000 to the charity over the last three years.

“Since my earliest days at Jewish elementary school, even when I was a toddler at Beth Tikvah preschool in Richmond, I was taught the ideology of repairing the world,” Golden told the Independent. “It was reinforced through my family’s actions in the Jewish community. From my earliest memories, I grew up knowing that every action I take has an opposite and equal reaction. I’ve always asked myself, how can I use these physics to help the world around me, to help repair the lives of individuals I’ve never met, and faces I’ll never see?”

Golden and David Dotan founded Potential Apparel three years ago, while Golden was studying engineering at Simon Fraser University. He switched to marketing management at B.C. Institute of Technology but left 18 months ago to work on Potential Apparel full-time. The concept behind the company was Dotan’s, he said. “David used to play professional hockey in the NHL, and we thought we could use his connections and network to start developing the brand.” Those connections include professional athletes Brendan Gallagher, Martin Jones and Ryan Johansen of the Nashville Predators.

photo in Jewish Independent - The concept behind Potential Apparel came from company co-founder David Dotan — The concept behind Potential Apparel came from company co-founder David Dotan. *(photo from Shane Golden)*

“We develop the shirts with them to create a product that they want to wear,” Golden explained. “Sure, they might have deals with Nike to wear clothes, but they’re wearing Potential Apparel when they want to be comfortable – and they’re definitely influencers.”

To date, Potential Apparel has sold more than 200,000 shirts, most of them in Canada. The clothing, which includes hats and hoodies, is made in Burnaby – which costs more, he conceded. “It’s interesting having to spend a bit more money to manufacture locally but we find people really appreciate locally made products,” he said. “Between local manufacturing and donating a portion of sales to charity, our business has been an interesting challenge, but we’ve figured it out, and we’re making money.”

One thing that’s helped is the charitable golf tournament the pair began last summer in Whistler (whistlerinvitational.com). They matched participants with NHL players for a round of golf and raised $16,000 for the Make-A-Wish Foundation. This summer, the tournament will be held Aug. 5-7 in Whistler, hosted by Johansen and fellow NHLer Brenden Dillon of the San Jose Sharks. “This year, we’re hoping to double last year’s donation,” Golden said.

Asked why he and Dotan selected Make-A-Wish as their charity of choice, Golden said, “At one time, I asked Ryan Johansen why he chose to spend so much of his free time working with charities. He told me that were it not for the privileged lifestyle in which he was raised, with parents who could drive him to the rink every morning and buy him new gear every couple of years, he wouldn’t be where he was today. Make-A-Wish grants terminally ill children the ability to achieve their dreams, and that ability to empower a child is what resonates with us. Whether we choose to stay with Make-A-Wish or, down the road, swap over to helping another charitable organization, it will always be to help kids.”

Golden’s hopes are that Potential Apparel will become a household name that makes a statement. “The statement is that you’ve chosen to reach your potential and help others achieve theirs as well,” he said. “Potential Apparel, since day one, has always been more than just clothing. We are a movement empowering people to take a leap of faith and inspire others while doing so.”

Golden said he’s always looked up to entrepreneurs and philanthropists Mark Cuban and Elon Musk, but that it’s his parents and grandparents who have shaped his character. “My grandmother Marie and late grandfather Sidney Doduck created a legacy called the Marsid Family Foundation, which actively contributes to the Jewish community and causes which they deem important,” he said. “I plan on following suit in a similar manner.”

Lauren Kramer, an award-winning writer and editor, lives in Richmond. To read her work online, visit laurenkramer.net.