design – Jewish Independent

Israel’s quirky design house

Peleg Design’s Magnetic Vase is a bestseller. (photo from Peleg Designs)

From optical illusion flower vases to playful elephant-shaped cutlery drainers, Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home.

How does he figure out what those needs are? “Some of the ideas came to us while daydreaming, some in the shower, some we woke up with and some just came to us by email,” reads the website’s Suggest an Idea section.

People from all over the world reach out, the designer and founder of the brand told Israel21c. “Once in awhile, we get a great idea and we pay royalties to the designers or inventors,” he said. “It’s really amazing because a lot of people have a lot of ideas.” For example, the Bag Bunny, a magnetic rabbit-shaped tool for easily opening plastic packaging, was inspired by a customer suggestion.

photo - Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home — Shahar Peleg wants his products to bring his customers joy, but first and foremost to fulfil a need in their home. *(photo from Facebook)*

Founded in 2005 and based in Tel Aviv, Peleg Design’s online store offers around 100 unique products that stem from everyday needs, each with quirks, twists or optical illusions that Peleg describes as “magical.” Nothing, he said, is what it seems.

The product that kicked off the company’s success was a vase Peleg designed for his own wedding in 2005. These “floating” vases are anchored by magnetic bases hidden underneath the tablecloth. To this day, the vase set is one of Peleg Design’s bestsellers. “It was a huge hit,” he said. “That’s what really began to generate business.”

Another universal problem Peleg wanted to solve was grime building up at the bottom of a cutlery drainer. His answer was Jumbo, an elephant-shaped cutlery holder that drains water out of its trunk, directly into the sink.

Peleg said function is key, and design secondary, to usefulness. But, still, he hopes his customers will fall in love with his “cute” designs.

His newest item, the Egguins, is an example of that cuteness. The penguin-shaped eggholder is not only visually amusing, but makes it easy to remove eggs from boiling water and store them in the fridge. One comment on Peleg Design’s Instagram page calls the item “the best thing since sliced bread.”

Many of Peleg’s products are made from plastic but they are meant to last. Sensitive to environmental issues, he explained that he wants his customers to develop an emotional connection to the items and use them for as long as possible before discarding them.

Passion and profession

Growing up, Peleg dreamed of being an astronaut, but he would eventually find his passion in a different form of exploration: design.

Peleg studied interior design at the Holon Institute of Design. A class project made him realize he had an eye for creating quirky but useful knick-knacks. He had made a wine-bottle holder that seemed to defy gravity. He was able to sell a few even before graduating.

“It started from selling one product in two or three stores in Tel Aviv,” he said. “It’s now become both my passion and my profession.”

photo - The Jumbo cutlery holder drains into the sink straight away — The Jumbo cutlery holder drains into the sink straight away. *(photo from Peleg Designs)*

What began as a one-man show has expanded to more than 30 countries, including the United States, Japan, Peru, France and South Korea. Some designs can even be found at the gift shop of the Louvre Museum in Paris and the Museum of Modern Art’s gift shop in New York City, where the Magnetic Vase is one of its bestselling items.

Peleg explained that his products are available in most major economies, excluding those that have no political relations with Israel. He hopes one day that will change, and he says so to the businesspeople he meets from countries like Iran and Kuwait.

Every now and then, Peleg receives an email from an Israeli customer, with a photo of his Magnetic Vase on a shelf in the MOMA gift shop. They are so happy to see an Israeli designer’s product among some of the world’s best, he said, noting, “That makes me proud.”

For more information, visit peleg-design.com.

Israel21c is a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org.

Architect of bestselling book

Daniel Libeskind designed the Jewish Museum in Berlin. (photo ©Hufton+Crow)

A gifted musician turned world-renowned architect, Daniel Libeskind can now add bestselling author to his list of accomplishments, with his unique book Edge of Order (Clarkson Potter, 2018), written with Tim McKeough.

Libeskind was born in Poland to Holocaust survivor parents. He spent his first 11 years in a communist, totalitarian state.

“I was born in a homeless shelter right after the war, and we were then lucky to be able to leave the first time the Iron Curtain opened,” Libeskind told the Independent. “We were able to go to my first paradise, which was Israel. Israel was only 8 years old at that time. It was amazing to go from black-and-white to full colour and the beauty of liberty.”

Of Libeskind’s father’s large family, his only surviving sister, who survived Auschwitz, was living in New York. So, after only two-and-a half years in Israel, the Libeskinds made their way to the United States.

But, before leaving Israel, Libeskind was an accordion virtuoso, at only 13 years old. Winning a competition with Itzhak Perlman, he had the opportunity to play for Isaac Stern. After hearing him, Stern suggested that Libeskind transition into playing piano, but Libeskind found the adjustment too difficult.

“Maybe that’s why I became an architect,” he said. “If I hadn’t played the accordion, I would have never been an architect, I would have become a famous pianist. I have to say that Isaac Stern, who I knew subsequently, told me I was the only person that they ever gave this [honour] to that didn’t become famous in music.”

In the United States, Libeskind’s family settled in the Bronx. When it came time for him to choose a career path, he didn’t know what to do, as he excelled in math, science and art.

“I really wasn’t sure because, in my life, I had never met an architect, an engineer, a doctor…. I had little idea of so-called professions that existed in a world somewhere beyond the Bronx,” he said. “I discovered that architecture combined all my interests – painting, drawing, mathematics, science … all the things I loved to do.”

Libeskind tried working for some well-known architects, but felt uninspired. So, for many years, he worked as a professor of architecture at various universities around the world and then as head of a school of architecture.

“I really invented a path of architecture through my drawings,” he said. “My drawings were not figurative drawings of imaginary buildings. I drew the internal structure of architecture, what architecture is when you don’t have a client. I drew these drawings almost like musical scores.

“For many years, I did that and I was considered, like some others, as a paper architect … somebody who’s just on paper. But, then I won the competition for what later became the Jewish Museum in Berlin…. It was not originally called the Jewish Museum, it was called the Berlin Museum with a Jewish department, but I negated that, as I never believed Jews should be a department….”

It took more than 10 years to build the Jewish Museum in Berlin. It was scheduled to open the fall of 2001, but then 9-11 happened, so the opening was delayed.

Libeskind felt the need to go to New York. When construction on the World Trade Centre site was being considered, Libeskind was asked to be a judge of the entries. He could not make it to the judging on time, so instead entered his own design idea. He won the competition and became the master planner of the project.

In writing Edge of Order, Libeskind wanted to share his creative process and how he approaches architecture.

“I believe every member of the public is capable … of not only appreciating design and architecture but of participating in it, hands-on,” he said. “I always say, ‘Every human being can pick up a brush and start painting. Anybody can sit down and write a poem. Anybody can take their iPhone and make a film. Anybody can sit down and write a melody. But, when it comes to architecture, they think it’s a world of the impossible.”

photo - Daniel Libeskind’s book, Edge of Order, which he wrote with Tim McKeough, is a bestseller — Daniel Libeskind’s book, Edge of Order, which he wrote with Tim McKeough, is a bestseller. (photo by Stefan Ruiz)

In Edge of Order, Libeskind shows how architecture is just another artistic field that anyone can do, explaining how buildings are not made by some abstract hieroglyphic methodology, but are part of culture, just like music and geometry. The book encourages people to participate and engage with architecture directly where they live.

“Most people think … everything is irreversible, that you’re born with it and that’s that. People don’t realize that they can change,” said Libeskind. “They can make the world a better place, a more meaningful place.

“Architecture is such an important aspect of the world,” he continued. “We take it for granted, but it’s what the world looks like to us, the window we have to the world.”

Libeskind wrote Edge of Order with the hope of inspiring people to think about how they can do things, instead of feeling like they don’t have the credentials or know-how to design their dreams. He thinks that everyone is an architect and he wants to help people realize that they, too, can build.

“My ideal reader could be a young person who doesn’t know what they want to do, or it can be an older person who had always wished to be an architect,” said Libeskind. “My point is that everybody can be, and that everybody already knows so much more about architecture than about anything else … because we all live somewhere … even if you’re homeless.”

He said his idea is about freedom – “freedom to build, to really direct the world to a better way.”

In Edge of Order, Libeskind also talks about the importance of embracing democracy and that we need to be vigilant against forces that would impoverish the human potential.

“When I see what is happening in the world … of course, we see the evils around us and we have to fight against them … and have the sense that the world is a better place than we see on television or on the news,” he said.

Currently, Libeskind is working on dozens of museums around the world, spanning all the continents.

“I’m such a lucky architect on every continent,” he said, adding, “I’m a very fortunate person.”

Rebeca Kuropatwa is a Winnipeg freelance writer.

Quality, affordability

Gaby Aghion started the fashion line Chloé in 1952. (photo from Chloé Archive)

Antisemitism was increasing in Egypt in 1945. Among the 80,000 Jews forced to leave their homes was Gabrielle (Gaby) Hanoka. Her birth name may not be recognizable to most, but the fashion house she created – Chloé – unquestionably is.

The youngest of seven children, born in 1921 in Alexandria, Egypt, Hanoka derived her distinct combination of business and creative style from her parents. Her father was an affluent cigarette manufacturer and her mother’s passion for fashion resulted in demanding copies sewn of all the latest Parisian couture. Hanoka was given a French education and, with that, embraced an ample affection for everything French.

Fittingly, Hanoka, together with Raymond Aghion, her elementary school sweetheart and subsequent husband, moved to Paris, making it home, with their son Philippe, until her passing at 93 in 2014. Befriending the upper stratum of European artists, such as Picasso and French poet Paul Éluard, earned them popularity within the art scene. Coming from a prosperous family enabled Aghion the luxury of opening a modern art gallery. The couple evolved into avid art collectors over the years.

Living a comfortable lifestyle was not enough for Gabrielle Aghion. In 1952, she resolved to flourish. “I’ve got to work … it’s not enough to eat lunch,” she is said to have informed her husband. Fashion was her choice.

She named Chloé after a friend who believed she lacked allure. Turning an extra room in her apartment into an atelier, she created six dresses, which set her success in motion. The styles corresponded with her socialist and free-spirited values, embodying youth and femininity using the finest fabrics. She wanted her designs to be accessible to regular people, without compromising on quality, coining the term prêt-à-porter, ready-to-wear.

Wanting to focus strictly on design, she partnered with Jacques Lenoir, who steered Chloé into a label. From 1956, Chloé’s fashion collection was shown twice a year at the grand Café de Flor on the Boulevard Saint Germain. These events became a fashion highlight for Parisian women. Aghion not only demonstrated an eye for fashion, but she also had a great sense for talent. In 1966, she hired the aspiring Karl Lagerfeld, who remained head designer until the mid-1980s. (Lagerfeld passed away just last month, at age 85.)

Chloé became the choice of some of the world’s most fashionable and beautiful women – Brigitte Bardot, Grace Kelly and Jackie Kennedy, to name a few. The first flagship boutique opened in 1971, followed by hundreds more worldwide. In 1975, Chloé perfume was launched, and also became an ongoing success.

In 1985, Aghion sold her company to the Richemont group. She remained active throughout the years, never missing a fashion show. The spirited Aghion continued to express her opinions before each collection and head designers took her insights into consideration.

A year before her passing, Aghion was awarded the highest merit in France, the Legion of Honour, for her contribution to the country’s fashion industry. Recollecting her starting point, she said, “The world was opening up before my eyes and I believed I could do anything. I felt I had wings.”

Her flight continues to shape the next generations of fashion enthusiasts.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.

Mizrahi to perform here

Isaac Mizrahi’s cabaret show, which is at the Rio Theatre on March 18, is a preview of his new book I.M.: A Memoir. (photo by Britt Kubat)

Celebrated fashion icon Isaac Mizrahi is bringing his multiple talents to Vancouver. On March 18 at the Rio Theatre, he will be performing his cabaret show I & Me, accompanied by the Ben Waltzer Jazz Quartet.

Mizrahi’s North American tour is timed with the release of his new book, I.M.: A Memoir (Flatiron Books). The show, which includes poignant stories and fun songs, covers anecdotes about his life, his mother, what it was like growing up in an Orthodox Jewish Syrian community in Brooklyn, the challenge of being gay, and rising to the top of the fashion world. “It’s done with a lot of humour,” he told the Independent. “I hope it’s compelling, amusing and resonates with the audience.”

The songs, he explained, go along with the story. “I chose songs that can dramatize the story,” said Mizrahi, who has performed with Waltzer in clubs for more than 20 years. “My opening number is ‘I feel Pretty’ and, believe it or not, I am not singing it with irony.”

Mizrahi also delivers his own rendition of Cole Porter’s “You’re the Top.”

The first time Mizrahi showed off his talents in front of a crowd was in elementary school, when he started doing impressions for his peers.

“When I was about 7 years old, I went to see Funny Girl with my family and was so inspired by [Barbra] Streisand I started imitating her. Then I impersonated Judy Garland and Liza Minnelli,” recalled Mizrahi, who attended yeshivah from kindergarten through eighth grade. “I would do these female impressions inappropriately in places like the lobby of shul!”

But it was designing clothes for the rich and famous that made Mizrahi a household name. When he entered High School of Performing Arts in New York City, he had planned on going into show business. However, by the time he was a junior, he switched gears and found a better way to express himself. “I realized all my friends were gorgeous, thin, blond and movie-star types, and I was fat and I didn’t have that self-image,” he said. “So, I re-thought my career and decided to work in the fashion industry. It enriched me so much, and gave my life a different kind of story and platform.”

His interest in the world of fashion didn’t come from out of the blue. His father was a children’s clothing manufacturer and Mizrahi, who was obsessed with reading fashion magazines, had sewing machines at his disposal. “I started to make puppets and sew clothes for them,” said Mizrahi, who added that he liked doodling sketches of outfits in the margins of his Hebrew books. “By the time I was 10, I had this big puppet theatre in the garage and I made their clothes. My father had sewing machines everywhere and he taught me how to sew. By the time I was 13, I was a really good sewer and I started making clothes for my mom and myself. It became this fun, compelling thing. My mom, who is now 91 years old, was really into fashion and encouraged my interest.”

After high school, Mizrahi attended Parson’s School of Design in New York City. His first fashion job was working at Perry Ellis, then with designer Jeffrey Banks, and then Calvin Klein. Along the way, he honed his skills, in such areas as selecting fabric, sketching clothes and participating in design meetings. By the time he was 26, he went out on his own.

In 1989, he presented his first show, which catapulted him into fame and his couture soon dominated the fashion mags. He dressed celebs for red carpets, and his clients included Michelle Obama, Meryl Streep, Hillary Clinton and Oprah Winfrey.

“Designing for Michelle Obama was such a thrill,” he said. “And Barbra Streisand was so lovely. I tailored a suit for her and Women’s Wear Daily erroneously attributed it to Donna Karan. Barbra wrote me a note saying, ‘We know who really made this suit!’”

But Mizrahi’s successful journey has had its lows. While he made countless guest appearances on television and in movies, earned an Emmy nomination for best costume design for his work in Liza Minnelli Live and was the subject of the acclaimed documentary film Unzipped, which chronicled his 1994 collection, his company was losing money and closed after his fall 1998 collection.

He returned to fashion in 2002, teaming up with Target and becoming one of the first high-end designers to create affordable clothes for the general public. In 2009, he launched his lifestyle brand Isaac Mizrahi Live!, sold exclusively on QVC. In 2011, he sold his trademark to Xcel Brands. Among his many credits, he hosted his own television talk show, The Isaac Mizrahi Show, for seven years; he wrote two books; and he narrated his production of the children’s classic Peter and the Wolf at the Guggenheim Museum. In 2016, he had an exhibition of his designs at the Jewish Museum in New York. Currently, he sells on QVC and via Lord & Taylor, and serves as a judge on Project Runway: All Stars.

Throughout all of his fashion endeavours, he has found time to be on stage. Mizrahi, who is a charming storyteller, said he loves doing live cabaret. “I hope the audience will really enjoy themselves when they see my show, and laugh and enjoy the music,” he said. “I want them to get the idea who I am and how I got there – and I want them to know the story of my life.”

When asked what he’d like his legacy to be, the designer, entertainer and showman referred to his Judaism. “My name is Isaac, which means laughter in Hebrew,” said Mizrahi, who considers himself a cultural Jew. “I think, most importantly, I want my legacy to be about humour.”

Tickets to I & Me at the Rio Theatre are $58 in advance and $60 at the door. They can be purchased at riotheatre.ca/event/isaac-mizrahi-i-me. The March 18 show starts at 8 p.m.

Alice Burdick Schweiger is a New York City-based freelance writer who has written for many national magazines, including Good Housekeeping, Family Circle, Woman’s Day and The Grand Magazine. She specializes in writing about Broadway, entertainment, travel and health, and covers Broadway for the Jewish News. She is co-author of the 2004 book Secrets of the Sexually Satisfied Woman, with Jennifer Berman and Laura Berman.