annual campaign

Teaching about charity

Ellen Schwartz, founder of Project Give Back. (photo from LinkedIn)

Jewish Federation of Greater Vancouver’s Choices, the largest celebration of women’s philanthropy in the community, takes place Nov. 3 at Congregation Beth Israel. At the event, featured speaker Ellen Schwartz, founder of Project Give Back, will talk about raising a son with a neurodegenerative disease and how her son Jacob helped her “live a more grounded, purposeful and present life.”

Project Give Back is targeted to elementary students in Ontario. Established in 2007 by Schwartz, a Toronto-based teacher, community advocate and mother of three children, it started as a program she created for her fourth grade classroom and it is designed to teach compassion and concern for community. The program, which selects and trains teachers to deliver its specialized curriculum, runs weekly from October to May in partner schools. In it, students help do the teaching by explaining the value of a worthy cause to their fellow classmates. Since its inception, Project Give Back has helped bring awareness to hundreds of charities.

“The beauty about Project Give Back is children teach us about what matters to them, through their involvement with a charity that they or their family are connected to,” Schwartz told the Independent.

Fifteen years after starting the program, Schwartz said many early participants continue to be actively involved in charitable work as they enter into young adulthood.

“We definitely have seen many of our alumni actively giving and making change in their communities,” she said. “Some of our graduates have published books, with proceeds donated to their chosen and personal causes.”

Some of the many grassroots charities to which Project Give Back has recently brought attention are Sending Sunshine, a program directed at curbing loneliness in the elderly population; Nanny Angel Network, which provides free in-home child care in Canada; and the Super Sophia Project, a group whose goal is to offer hope to children and their families battling cancer.

As Project Give Back bases much of its lessons on personal connection and in-class discussions, it, like many organizations, was affected by the pandemic and had to shift its operations accordingly.

“We had to pivot quickly to online learning. All of a sudden, we looked at the windows of the students and we had family members attending lessons as well as pets, grandparents, etc. That was beautiful to see,” Schwartz recalled.

“Unfortunately, there was a tremendous gap in education and, while many schools were able to continue, almost at the switch of a button, others truly struggled. In these schools, often school was a safe place for many children and many didn’t have the opportunity to reset online quickly. We launched Project Give Back Connects during this time. This was a way to connect powerful messages and resources to classroom teachers, which they could access and share with their students.”

For her Vancouver presentation, Schwartz plans to discuss some of the life lessons she learned from her son Jacob, who died in 2019 at the age of 21. Only months after he was born, he was diagnosed with Canavan disease, which damages the brain’s nerve cells. Jacob wasn’t able to walk, talk or see.

“I will share the best piece of advice I was ever given. It was on a folded note left in my mailbox 25 years ago, [and] I still don’t know who left it there,” said Schwartz. “I will touch on tricks and tips to living a life filled with purpose and meaning as well as shaping grief in a manner that allows us to move forward.”

Currently, Project Give Back only operates in Ontario, but Schwartz is eager to investigate operating in Vancouver schools.

“Our plan is to continue to grow slowly and carefully, never compromising on the quality of our program,” she said. “Sometimes, bigger does not mean better. I would rather teach less children and do it well so that spark becomes a flame, rather than teaching more and hoping to ignite a spark.”

Schwartz also co-founded Jacob’s Ladder, Canadian Foundation for the Control of Neurodegenerative Diseases, with her husband Jeff in 1998. In its 21 years of operation, Jacob’s Ladder raised more than $3 million for research, education and awareness of neurodegenerative illnesses, as well as research into treatments.

Ellen Schwartz has written two books: Lessons from Jacob: A Disabled Son Teaches His Mother About Courage, Hope and the Joy of Living Life to the Fullest and Without One Word Spoken. She has been honoured by the Israel Cancer Research Fund, Ve’ahavta, Aish Toronto, Sick Kids Hospital, and Brilliant Minded Women. And she has been awarded a Queen’s Jubilee Medal, a Meritorious Service Decoration by the Governor General of Canada and a Canada 150 Exemplary Canadian Medal.

“I am hoping to make some new friends and inspire your community with a story I am honoured to be able to share,” Schwartz said, when asked about what she expects from her visit.

The community speakers participating in Choices this year are the daughters of Holocaust survivor Robert Krell: Shoshana Lewis, Simone Kallner and Michaela Singerman. They will share how they honour their father’s experience.

Also part of the Nov. 3, 5 p.m., event will be a marketplace including several local vendors.

Tickets for Choices are $60 and include dinner. However, there is a minimum donation of $154 to support the Federation annual campaign and, for first-time Choices attendees, a minimum donation of $36. Register at jewishvancouver.com/choices.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Directing the campaign

Gayle Morris (photo from jewishvancouver.com)

Gayle Morris joined the Jewish Federation of Greater Vancouver this summer as its annual campaign director. Morris arrives to the role with an abundance of experience in helping people both within the Jewish community and throughout the Greater Vancouver area.

Crediting “great mentors” for guiding her through several leadership and business strategist positions, Morris carries a CV that stretches from crown corporations to startups to nonprofit organizations. She also has volunteered with various Jewish community groups, including Congregation Beth Tikvah, where her son had his bar mitzvah, and has served on the City of Richmond’s Advisory Committee for Sister City Relations.

“Building relationships is central to all that I do,” she told the Independent. “For me, volunteerism has so many benefits and is quite humbling. Fast forward to this year, on June 19, I co-chaired Chabad Richmond’s 25th anniversary celebration honouring two individuals [Rabbi Yechiel and Chanie Baitelman] who I admire and respect. Planning and executing this community-wide event where 380 people were in attendance, along with overseeing a committee of volunteers, truly led me and propelled me into the role at Jewish Federation. I am honoured to take this role, so I can deepen my relationships in the community and help Federation support Greater Vancouver, Israel and the incredible partner organizations and programs here and overseas.”

As campaign director, Morris is integral to the planning, support and execution of the campaign to ensure it raises the funds necessary to meet the growing and evolving needs of the community.

“Being new to the position, the team collaboration and support among all Federation departments is invaluable,” said Morris. “Everyone brings so much value, wisdom and knowledge, which has contributed to my easing into the position as campaign director.”

Morris emphasized that “challenges” is not a word she employs frequently. She prefers to view such circumstances as opportunities that demonstrate the need to respond to changes in the environment.

“Just as we were coming out of a pandemic, the world has been hit with inflation, unlike anything we have seen in decades,” she said. “Soaring costs are wreaking havoc on families, individuals and seniors. Our partner agencies are being hit hard – their costs to deliver their services and programs are rising, while at the same time they are receiving more requests for help and cannot pass on the added costs to their clients. Our partners rely on a healthy Federation annual campaign to help provide financial stability so they can continue their important work.”

Morris could not be more excited to be spearheading the initiative. “I love it! I have always felt a strong connection to my Jewish heritage and, as a second generation Vancouverite, I am familiar with our local Jewish community,” she said.

“My appreciation, affinity and commitment to Israel have always been important to me. Two months into this role now, I have had the opportunity to observe, connect and engage and bring my skill set, passion and purpose to Jewish Federation. There is so much team collaboration and support. Overseeing all aspects of stewardship in this vitally important role, I believe, is a perfect fit for me.”

Federation’s annual campaign is the largest in the community and takes planning and input from across all departments of the organization. The local and global engagement departments, according to Morris, make every effort to be aware of the new and evolving needs of the community through work with Federation’s partners. In turn, this helps inform the focus of each year’s campaign.

Meanwhile, the marketing and campaign teams include, she said, “amazing volunteer members who work closely together to develop the creative and programming to engage our community and draw attention to community needs.”

Morris has expanded her team by bringing on Estelle Tabenkin and Ronen Sabag to join her and women’s philanthropy campaign manager Ricki Thal. “I am extremely grateful to have a team who share in Federation’s community leadership drive and outpouring of services,” said Morris.

“All that we do throughout the year is built on our core values of tikkun olam, tzedakah, klal Israel and chesed, and this is how we create a vibrant, caring and inclusive community that I am so grateful to call home.”

The Federation campaign kicked off Sept. 8 and runs through the end of December. For more information, visit jewishvancouver.com/annual-campaign.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Drescher opens Federation campaign

Fran Drescher, best known for the TV show The Nanny, among other comedic roles, enraptured audience members at the Jewish Federation annual campaign launch Sept. 8. She offered deeply vulnerable descriptions of being raped and of surviving cancer, and the related mental health impacts these life-altering events sparked.

The presentation was the centrepoint of an evening dedicated to the topic of mental wellness. Actor, neuroscientist and Jeopardy host Mayim Bialik joined live from Los Angeles along with her partner and podcast cohost Jonathan Cohen. Their podcast, Mayim Bialik’s Breakdown, is focused on myths and misunderstandings about mental health and emotional well-being. They were interviewed by Globe and Mail reporter Marsha Lederman.

A panel of local experts completed the evening. Alisa Farina, Federation’s new child and youth mental health worker, Danya Rogen, a social worker who specializes in mood disorders, Dr. Annie Simpson, a clinical psychologist focused on childhood anxiety, and Tanja Demajo, chief executive officer of Jewish Family Services, shared reflections with Dr. Sandy Penn Whitehouse, a pediatrician and clinical associate professor at the University of British Columbia and medical director at B.C. Children’s Hospital.

Lana Marks Pulver, chair of the campaign, opened the event. Candace Kwinter, chair of the Federation board, introduced a video on mental wellness. Sue Hector, chair of women’s philanthropy, introduced Drescher. Federation chief executive officer Ezra Shanken closed the event. King David High School Vocal Ensemble led the Canadian and Israeli national anthems.

Vancouver Island campaign

Jewish Family Services Vancouver Island will extend its hours for the Sept. 18 community resource fair that launches the Jewish Federation of Victoria and Vancouver Island’s annual campaign this year. (photo from jfsvi.ca)

The Jewish Federation of Victoria and Vancouver Island (JFVVI) is trying something a little different for its annual United Jewish Appeal campaign launch this year. On Sept. 18, they will celebrate Jewish diversity in British Columbia with a community resource fair. The event will be held at the Jewish Community Centre of Victoria, from 1 to 4 p.m., and will feature presenters from both Vancouver Island and the Lower Mainland.

“We are changing things up this year,” said Coral Grant, executive director of JFVVI. “Usually, we have a guest speaker. The past few years, it has been on Zoom. This year, we wanted to reach the wider community by having a launch we could do in person. We are really hoping that, with this fair, we can encourage people to come out and see what is available in the Jewish community in British Columbia, as well as locally.”

As it does every year, the JFVVI campaign runs from Sept. 1 to Dec. 31. Mailings and outreach through fliers to members of the community are currently underway and, soon, volunteer canvassers will continue these fundraising efforts. For 2022/23, the campaign’s objective is to raise $175,000 – or $10,000 more than it did in 2021/22. The previous year’s campaign exceeded its target, as it included a separate campaign raising funds for Ukraine.

The response to the call for fair presenters was tremendous – JFVVI quickly ran out of available display space at the Victoria JCC. The fair will take place in the main area of the building, the same location as the Lox, Stock and Bagel Deli, which ordinarily operates Tuesdays to Fridays, 11:30 a.m.-1:30 p.m.

Many of the 20 tables will be operated by representatives from Vancouver-area organizations, such as the Jewish Museum and Archives, the Jewish Federation of Greater Vancouver, the pluralistic Jewish teen movement BBYO, the Canadian Jewish Political Action Committee (CJPAC), Birthright Israel and March of the Living.

Among the local groups will be the JFVVI, the Victoria Jewish Choir, PJ Library, the Victoria Shoah Project, Canadian Hadassah-WIZO, the Centre for Israel and Jewish Affairs (CIJA), the Jewish Burial Society, the theatre group Bema Productions and the Hebrew school from Congregation Emanu-El. All of the Victoria congregations – Chabad of Vancouver Island, Congregation Emanu-El and Kolot Mayim Reform Temple – will be participating and the Mekorah Institute, co-founded by Rabbi Matt Ponak and dedicated to bringing integrated and sustainable spiritual transformation to individuals and religious lineages, will be there, too.

At the fair, the Victoria JCC will highlight the Victoria International Jewish Film Festival, now in its eighth year, which takes place both online and in person at the Vic Theatre in downtown Victoria Nov. 1-6. Jewish Family Services Vancouver Island, which sells fresh produce at wholesale prices every second Sunday in the summertime from the JCC parking lot, will extend its hours for the occasion.

Recent estimates on the size of the Jewish community in Victoria range from 1,500 to 3,000 people. One point on which most can agree, however, is that, whatever the number, it has been increasing. The city is now home to three synagogues, a secular humanist group, a kosher bakery and numerous other organizations and social and cultural activities.

“There are a lot of folks who have moved here recently, and it may be interesting for them to find out what is happening here,” Grant said. “For the locals, having some of the organizations from the Mainland may be an eye-opener. We are really hopeful that, in covering a broad spectrum of organizations, the community will find something which is new and exciting for them.

“I am really excited,” she said, “because this is an in-person gathering and I’m excited that we have been able to collaborate with people on the Mainland to showcase the diversity in the province and bring some of that to the Island. To do this as a campaign launch is kind of a novelty for us and, hopefully, it will all come together and work.”

About to embark on its 36th year of operation, JFVVI is the umbrella organization of the Jewish community in the capital region and Vancouver Island. It raises funds for local groups and supports organizations, individuals and families both regionally and in Israel with grants and scholarships and through partnerships with community leaders. It coordinates, plans and promotes social, educational, cultural, health and welfare programs and activities in the Jewish community. The JFVVI is committed to building strong, vibrant Jewish communities throughout the Island.

For more information about how to donate to the Jewish Federation of Victoria and Vancouver Island, visit jewishvictoria.ca.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Talking about mental health

Jonathan Cohen and Mayim Bialik, co-hosts of the podcast Mayim Bialik’s Breakdown, help launch the Jewish Federation of Greater Vancouver’s annual campaign on Sept. 8. (PR photo)

Television viewers watched Mayim Bialik grow up, most notably as the character Blossom Russo on the series Blossom, and in a string of other TV and movie roles, including playing the child version of Bette Midler’s character in Beaches. More recently, Bialik has been nominated four times for an Emmy Award for her role in The Big Bang Theory and it was announced last month that she and Ken Jennings will jointly fill the late Alex Trebek’s shoes as hosts of the game show Jeopardy.

But, when Bialik speaks to a Vancouver audience Sept. 8, she will not be acting or holding the cards with all the answers. She will be opening up about an issue that is close to her own experience: mental health.

Bialik is one of three headliners at the opening event of the Jewish Federation of Greater Vancouver’s annual campaign. She will be beamed in live from Los Angeles, along with her podcast partner Jonathan Cohen. They co-host Mayim Bialik’s Breakdown, which is described as “a quirky, informative and interactive podcast breaking down the myths and misunderstandings about mental health and emotional well-being.” While the pair will join from Los Angeles, live on stage at Congregation Beth Israel will be Fran Drescher.

Best known for her titular role in the 1990s sitcom The Nanny, Drescher is also an accomplished producer and author who has won several awards in the health field. Only recently, she has begun to open up about the traumas and major health issues she experienced earlier in her life, including those she says she never adequately dealt with at the time. At the campaign launch, she will reflect on how important mental health issues are to overall well-being.

In a recent interview with the Independent, Bialik and Cohen shared some of their vision and a little of what audiences can expect when they speak. Mental wellness is a core theme of the opening event, in part because these issues have become more pervasive due to stress, uncertainty and isolation caused by the pandemic. Bialik has been open about her own experiences with these challenges.

“I think one of the things about mental health is, depending on what you’re dealing with, there can be a lot of isolation,” Bialik said. “Talking about it, and being part of challenging the stigma, I think, makes you feel less alone. I definitely feel less alone. A lot of my fears around my challenges have definitely gotten less. I have less fear about talking openly about it. I think that’s really made an impact on me.”

On the podcast, she and Cohen discuss their personal experiences, welcome experts and also introduce a buzzy crowd of celebrities like Sarah Silverman, Dustin Hoffman, Margaret Cho and Howie Mandel. Topics include managing anxiety, overcoming trauma, alternative medicine, body positivity, grief and gratitude.

A lot of the time, Bialik said, people tell her and Cohen that the show raises questions viewers didn’t know they needed to ask, or that they didn’t have the ability to express to their medical professional – or maybe they do not have access to professional care.

“We are not doctors of that sort, we’re not looking to make diagnoses,” she said. “But, in sharing our experience, a lot of people are hearing their stories and that’s been really, really very powerful. We’ve had some incredible interactions with some of our fans. One of the reasons that we do a lot of giveaways and things like that is it creates a sense of community and it lets people know that we are real people behind our microphones.”

They hope to hear from audience members in Vancouver.

“We really want to have an interactive component to the evening because, for us, we are very interested in other people’s stories and we really enjoy that part of our podcast,” said Bialik. “So we’re excited to bring that to an audience live and be able to share, and also hear what other people want to share. We are also quite funny together – we think so, but other people have told us that as well – so it will be a way for us to show how we use our humour to interact and especially discuss difficult things like mental health.”

In addition to the podcast, the pair have pitched a few TV pilots, which have yet to get picked up, but they have more up their sleeves.

“It’s been a very fun partnership and we have lots of ideas of ways we’d like to change the world,” she said.

“We also both like to explain things,” said Cohen, “which sometimes makes us compete for airtime, but usually results in a further understanding of something.”

They both balked jokingly when asked if they were drawn together by their “nerdy” pursuits. Bialik is a neuroscientist and Cohen’s expertise is artificial intelligence.

“Neuroscientists and people in AI are the new superstars,” said Cohen.

“It’s not really nerdy,” Bialik insisted with a laugh.

But seriously, she continued: “Really, when we started talking again and connecting again, [that] was when we started realizing how much we had in common in terms of our interest in science and mind and body.”

Bialik is tough to pigeonhole. A mother, a scientist, an actor, an author, a game show host, a proud Jew, a vocal Zionist – she doesn’t feel a need to choose between her complex identities.

“I don’t know if it was ever really a question of settling for just one,” she said. “I’m a mother and I think that is the role I most enjoy personally. In terms of professional activities, I really did enjoy being a scientist and the knowledge that I acquired does not go away just because I’m not a full-time scientist. I do love advocating for causes that are important for me. I love writing. I do love writing. I guess it’s hard to pick just one.”

Hosting Jeopardy is a very different kind of job than being an actor, she acknowledged.

“I obviously have to be myself, but I have producers and judges talking in my ear the whole time, so it’s a big division of attention and that can be hard,” she said. “It’s a lot of really difficult words to pronounce, which I do get to practise a little bit that morning before we tape each set of episodes, but [it’s] very, very different and you have to be ready for anything because anything really does and can happen at Jeopardy.”

As one of Hollywood’s most visible Zionists, Bialik has been a lightning rod for anti-Zionism and antisemitism. But that’s not new, she said.

“The fact is, I’ve been dealing with antisemitism and anti-Zionism for decades in my professional presence,” Bialik said. “I will say that the climate of North America has definitely shifted.… [But] for me, it’s always been an issue. It’s one I was raised to know about and be aware of. I think I’m more touched, as many of us are, by the increase in antisemitic acts, and violent acts especially, against Jews. As someone who has been going to Israel and continues to go to Israel – I’ve been probably a dozen times – that’s always something on my radar. There’s definitely been more of this kind of hatred and activity and specifically targeting me. But it’s also been something that I’ve always had to think about.”

The Thursday, Sept. 8, Federation annual campaign launch at Beth Israel starts at 7:30 p.m. Tickets, $18, are at jewishvancouver.ca.

Community milestones … Federation campaign success & Hebrew U donation

In announcing the results of the 2021 Jewish Federation of Greater Vancouver annual campaign, campaign chair Lana Marks Pulver expressed deep gratitude for the generosity of donors. Acknowledging the ongoing impacts of the pandemic, she said, “Yet, we have also seen some impressive achievements. Organizations have innovated faster and better. Volunteers have dedicated countless hours, pitching in wherever they are needed. And donors have given more generously than ever before.

“Together, we have generated $11.16 million for our community!”

The annual campaign raised $9.52 million, while $1.64 million was raised for additional support, which includes additional support for special projects, community recovery, emergency relief and donors’ multi-year commitments to Federation’s international partners.

In addition, the community raised more than $388,000 for B.C. flood relief during the campaign period. And the community has come together to generate more than $850,000 so far for Ukraine relief.

“We can all take pride in this remarkable achievement, which reflects our collective commitment to our Jewish values of tzedakah and tikkun olam (repairing the world), and our responsibility to one another,” said Marks Pulver.

“From the start of the pandemic, Jewish Federation took the lead in getting our community through to a brighter future. A successful annual campaign is a big part of our ability to do that and, as chair of the campaign, I am deeply grateful for your support.”

* * *

The Canadian Friends of the Hebrew University is pleased to announce a major gift of more than $5 million dollars from the estate of a Vancouver resident, to establish the Institute for Medical Research, Israel-Canada (IMRIC) Hub for Addiction Research at Hebrew University.

photo - Prof. Rami Aqeilan, chair of IMRIC — Prof. Rami Aqeilan, chair of IMRIC *(photo from CFHU)*

The mission of the IMRIC Hub for Addiction Research is to bring about wiser policies, better care and new treatment avenues for those struggling with addiction. This new program will focus on medical research relating to addiction, providing insights into the physical and chemical aspects of addiction, its prevention and treatment.

A silent addiction epidemic affects nearly 11% of adults (more than 615,000) in Israel. In any given year, one in five Canadians experiences a mental illness or addiction problem. Addiction can include both substance addiction (alcohol, drugs and other substances) and compulsive sexual behaviour, problematic use of pornography and problematic use of the internet. Moreover, addiction and mental health issues go hand in hand and must be addressed in tandem. Each year, addiction costs the Israeli economy approximately seven billion NIS and causes untold peripheral damage to families and communities.

“As a result of this generous gift, we at IMRIC are able to engage our best researchers in several specific research projects with diverse perspectives on addiction,” said Prof. Rami Aqeilan, chair of IMRIC. “Additionally, the hub will promote national and international interaction and foster collaboration with Canadian researchers.”

Unflaggingly supportive

Lana Marks Pulver, Jewish Federation of Greater Vancouver annual campaign chair. (photo from JFGV)

The Jewish Federation of Greater Vancouver’s annual campaign is entering the homestretch with an ambitious set of goals. This year, the theme is “strengthened by where we have been, inspired by where we can go.”

“The goal for this year’s campaign is both quantitative and qualitative,” campaign chair Lana Marks Pulver told the Independent. “We aim to raise a minimum of $9.5 million, and we want to strengthen the culture of gratitude within the Federation organization, that affects all constituents, including donors, volunteers and staff.”

As has often been said in the past 21 months, these are times like no other in recent memory. The pandemic has touched us all, yet, for some, the campaign points out, it has “caused a cascading effect of challenges.”

“The goals haven’t shifted due to the pandemic, but the needs have certainly increased because of it. Therefore, we hope to raise more than our financial target to ensure all our partner agencies survive the current uncertainty in which everyone is operating and all community needs are being met,” Marks Pulver said.

“The past year-and-a-half was extremely tough on our community and our partner agencies. However, with the incredible show of support from donors and volunteers, our community proved to be resilient. Our partner agencies were able to survive the uncertainty and continue to provide their much-needed services because of the support from Jewish Federation and our donors.”

Groups within the community that were already vulnerable have faced more challenges. Among the groups Federation is helping are low-income individuals, the elderly and youth struggling with mental health concerns.

Well before COVID-19 hit, the region was one of the most expensive places in the world in which to live and it has become increasingly unaffordable; many, as a result, are left with hard choices regarding paying for rent, bills and food. Meanwhile, most seniors in the community are eager to reconnect socially and spiritually after extended separations from their families and communities.

Increasing numbers of youth, too, are contending with anxiety and depression as they encounter isolation from their peers and continued disruptions to their routines. At one local Jewish school this past year, the demand for counseling services doubled. In light of such statistics, Federation has formed a committee of local professionals and volunteers to develop a comprehensive approach to assist both youth and their families.

The basic plan involves employing a community mental health professional to offer counseling at community locations; collaborating with other mental health organizations in supplying professional development to those working directly with children and youth; and encouraging youth to take leadership roles in raising awareness among their peers about the importance of accessing appropriate support.

The pandemic has had a negative impact on youth mental health globally, including in Federation’s partnership region in Israel. The Mervo’ot HaHermon Regional Council has witnessed a rise in troubling behaviour among youth, especially those whose routines and social opportunities have been disrupted and who may not have supportive adults in their lives. Demand for services in the Israeli municipality has grown by 35%, according to Federation. Because of the need, and based on a successful pilot program in the spring of 2021, Federation is helping efforts to enhance counseling services and create new educational and social programming, in the hope that early intervention will lead the youth in this region along a healthier path.

Marks Pulver concedes that, while there are hurdles to overcome in organizing a campaign in the midst of a pandemic, the community response has been unflaggingly supportive.

“Typically, the campaign goes hand-in-hand with community gatherings,” she said. “A big part of campaign is the opportunity to connect with other community members at events. The pandemic has prevented us from having these gatherings in person and, instead, we have resorted to virtual ones. However, people are ‘Zoomed out’ and tired of the online events; therefore, making it more challenging to get people together.

“Recent experiences, however, have demonstrated the strength of our community and how we come together to help others in a time of need,” she stressed. “This show of support, both financially and with volunteerism, is beyond inspiring and I, personally, am incredibly grateful to be part of this community, that steps up and makes a difference.”

Marks Pulver, who has served as women’s philanthropy chair at Federation and was major donors chair for the past few years, sees her role as campaign chair as a natural progression and feels honoured to lead this year’s effort.

“I am proud to be serving alongside women chairs of both Federation and the Jewish Community Foundation. I believe you get out of life what you put in, and it is this belief that inspires me to volunteer. I also thoroughly enjoy working with others in the pursuit of helping others, and feel grateful for the opportunity to be able to make a difference.”

To donate to the campaign, go to jewishvancouver.com.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Keys to happiness

Neil Pasricha, the keynote speaker at Jewish Federation of Greater Vancouver’s The Community of Awesome event Oct. 3, contends that people can be more content in their lives if they take two minutes every morning to finish these three thoughts: “I will let go of … I am grateful for… I will focus on….” (screenshot)

In lieu of the traditional large in-person event that launches the Jewish Federation of Greater Vancouver’s annual campaign, a livestream broadcast from Hillel House at the University of British Columbia Sunday night highlighted the successes and challenges of the pandemic year.

“Donors have given more generously than ever before,” said Lana Marks Pulver, chair of the annual campaign. “Organizations have innovated faster and better. Volunteers have dedicated countless hours pitching in wherever they are needed – that includes more than 200 volunteer canvassers for the annual campaign.

“The pandemic has shown us that we are really good at overcoming challenges,” she said. “We know that, whatever the future holds, we can be there for one another and we will be there.”

Ezra Shanken, chief executive officer of the Jewish Federation, thanked sponsors, in particular Air Canada, which has provided five tickets to anywhere in North America, one for each of the five Jewish day schools in the region, to give to an educator to reconnect with family.

Candace Kwinter, chair of the Federation board, noted that, early in the pandemic, a think tank had predicted that 25% of B.C. nonprofits would not survive the economic and social consequences of the crisis.

“We are very proud that no local Jewish organization has folded,” said Kwinter. “And thank goodness, because demand for their programs and services has only grown.”

A video highlighted the work of Jewish Family Services Vancouver, one of 32 partners supported by the annual campaign. Their services include the Jewish Food Bank, a crisis line and programs for seniors to use iPads to connect with one another.

In the last fiscal year, Kwinter said, Jewish Federation distributed $11.8 million, including $3 million through the Jewish Community Foundation. In addition, the foundation distributed more than $270,000 through their unrestricted grant program, to allow community organizations to adapt.

The Oct. 3 event’s keynote presenter was Neil Pasricha, who is the bestselling author of seven books, including You are Awesome, The Happiness Equation and The Book of Awesome. He is one of the most popular TED Talks presenters. After obtaining his MBA from Harvard, he worked as director of leadership at Walmart for a decade.

photo - Neil Pasricha — Neil Pasricha *(photo by Leia Vita)*

The Toronto-based speaker focused on how to be happy, noting that the pandemic has resulted in higher rates of anxiety, loneliness and suicide than ever. With the enthusiastic energy of a 1950s disc jockey, Pasricha disputed what he called the assumption that happiness flows from great work, which leads to big success and then to happiness.

“It’s the opposite,” he said. “You have to be happy first, then you do great work and the big success follows.”

Happy people, he said, are 31% more productive, have 37% higher sales and are 300% more creative.

“Happy people get promoted 40% more often,” he added. “More importantly, happy people live an average of 10 years longer.”

He suggests that everybody take two minutes in the morning to write down three commitments.

“When you wake up, I want you to spend two of the 1,000 waking minutes a day doing a little exercise,” Pasricha said. “You write down these three things. I will let go of … I am grateful for… I will focus on.…”

When we consciously think about and write down the things that bother us, he said, we live life with greater contentment and happiness.

“Saying something that is bothering you, writing it down, actually helps you get it off your chest.”

Community milestones … Pulver, Wolak, Broca & Moskovitz

photo - Lana Pulver — Lana Pulver *(photo from Twitter)*

Lana Pulver has agreed to lead the Jewish Federation of Greater Vancouver’s 2021 annual campaign. She comes to this role with vast volunteer experience. She has served the past two years as the campaign’s major gifts chair and served as both chair and vice-chair of women’s philanthropy. She served on Federation’s board of directors for five years, including on the executive committee. And, she served on the board of governors of the Jewish Community Foundation for 12 years, during which time she chaired both the professional advisory and development committees – not to mention the numerous roles she’s held with other organizations and her professional accomplishments.

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Family physician Dr. Anna Wolak, medical director at King Edward Medical Centre in Vancouver, has been appointed the associate head of the department of family medicine at Providence Health Care.

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Artist Lilian Broca was invited to contribute to Letters from the Pandemic: A 30th Anniversary Commemorative Public Writing Project of the Graduate Liberal Studies Program of Simon Fraser University. The project is hosted by The Ormsby Review and her letter, which was published in February, can be found at ormsbyreview.com/2021/02/14/broca-pandemic-magdalene. She addresses the letter to Mary Magdalene, the subject of her latest mosaics series.

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On March 11, Rabbi Dan Moskovitz of Temple Sholom and his family took the Oath of Canadian Citizenship, making them now both Canadian and American citizens.

Father-son campaign leaders

Jonathon Leipsic is chair of the Jewish Federation of Greater Vancouver’s annual campaign, and his father, Peter Leipsic, is co-chair of the annual campaign of the Jewish Federation of Winnipeg. (photo from Leipsics)

Father and son, Peter Leipsic and Jonathon Leipsic, are chairing the Jewish Federation annual campaigns in their respective hometowns. Peter is co-chair, with Neil Duboff, of the Winnipeg fundraising effort, while Jonathon is in his third consecutive year of leading the fundraising here in Vancouver.

For Peter, “growing up, helping others was something that just got ingrained in you. You see somebody in trouble, you reach down and help them. My father served in Europe and following in his steps I went to Israel as a volunteer, in the ’67 war. It was just an automatic.

“I remember being at our synagogue and … on the cover of Time Magazine, I guess May of ’67 … there was a picture of 800 Syrian tanks, 600 Egyptian and Iraqi…. It made Israel look like they were going to be toast. At the synagogue, they were asking for money from all the members and I remember the cheques being torn up and being returned to people … saying, that, ‘No, we’re not interested in this. We’re interested in a cheque that hurts. Don’t give us your $1,000…. We want $10,000.’

“When I saw that,” said Peter, “I was probably 21. I think that just sort of instilled in me how to look out for the underdog. People would make fun of me for handing out money to people on the street and I’d say to them, ‘Where are you sleeping tonight? Are you having a shower or not?’”

Peter has been raising money for the Combined Jewish Appeal (CJA) for more than 50 years now, and he has learned that, with some people, giving is automatic, one doesn’t even need to ask. “In the end, we all end up in the same place. Eventually, I don’t know where the cemeteries are in Vancouver, but, in Winnipeg, they’re in the North End – we’re all going to end up there, and you ain’t taking it with you!”

The Leipsics do their best to help out beyond the Jewish community, as well. Peter established a scholarship program at Winnipeg’s Gordon Bell High School, where applicants are judged, not according to scholastic achievements, but on how much of a mensch they are. This past year, there were nine recipients – the highest number yet. “They sent the bios on these people, and, they were just gut-wrenching,” said Peter. “After reading the bios, I said, ‘OK. Can I add another $1,000?’ And, of course, I sent [the list] to Jonathon, too. Well, I raised it to $6,000 and Jonathon doubled it, up to, I think, $11,000. So, instead of them getting $400 per person, they each were given $1,018. And Jonathon, of course, explained to them the significance of 18 in Jewish life. To me, I’m tickled … to actually be able to see somebody’s face, and how I changed that face – taking a massive weight off of them.”

While both Peter and Jonathon are calling on people to help, they each have their own unique styles, with Peter being more direct and Jonathon having a more diplomatic approach.

“I probably burned a couple of bridges,” said Peter of his method. “When you know that somebody has the ability and you tried to explain to them the need, yet they back off and they back off … and, at some point, they say, ‘Do you want me to hang up on you now?’ Some people just don’t get it.”

Even in times such as these, some people, like the Leipsics, are downplaying the negative aspects and focusing on the needed work at hand.

“I mentioned in my campaign opening address that we, the Jewish people, certainly have known challenges greater than COVID,” said Jonathon. “While the challenges are profound, I always like to remind people that, even though, in the last 1,000 years, the challenges were seemingly insurmountable, we overcame and moved from strength to strength by never forgetting our call from Sinai and the centrality of community and Klal Yisroel. I think that COVID has been an eye-opener for people of my generation and younger. It has to start at home, I think.”

Jonathon said that he has really learned from his father’s commitment and that it has set the tone. “We’re taught in our homes and taught through Torah … we have to make community a priority, and my father has always done that,” said Jonathon. “Whether he does it by giving more, giving his time and whatever we were in the position to be able to do, he made those decisions up front – not after all our spending was done, rather at the beginning. ‘First things first,’ as they say. He showed me the way to a life of tzedakah, commitment and meaning…. To be in the same position with him, I think, is actually really, really special.”

Having had the benefit of helping fundraise in Winnipeg, Jonathon understands the different challenges that exist in Vancouver. “We have a bigger community, but it’s spread out,” he noted. “And, as a result, the binding of the community is less tight than it was when our community was more closely tied to Oak Street [in the past, and in] the North End of Winnipeg.”

Learning from both campaigns, Jonathon said, “We work together and do what we can. At the end of the day, food security and access to safe housing is becoming more and more challenging. And then, the isolation with COVID, obviously, is really profound with the elderly and those who can’t get out…. I can imagine, when it’s raining all winter or cold, the social isolation will become even more profound … the potential [effects] it can have on them, but also, their sense of community. I think, more than ever, these sorts of community initiatives are essential.”

“If you want Jewish life to continue,” Peter added, “you must reach down and support the people that are in need. You never know who the next leaders of your community are going to be. A lot of people that have received help had nowhere else to turn, and they may turn out to be your future leaders.”

As far as both Leipsics are concerned, Judaism is defined by the talmudic words, Klal Yisroel areivim zeh bah zeh (all of Israel is a guarantor for one another).

Rebeca Kuropatwa is a Winnipeg freelance writer.