JFSA

Seniors are a growing force

Jewish Seniors Alliance of Greater Vancouver publishes its own magazine, Senior Line, three times a year.

During the 20th century, thanks to advances in medicine, technology and quality of life, average life expectancy in the Western world increased by 30 years. Adults of the retiring age are now the fastest-growing segment of the population. The 2016 Canadian census showed more seniors (5.9 million) than school-age children (5.8 million). And the majority of these seniors are healthy and active, willing and able to share their knowledge and experience with the wider world.

Unfortunately, many people still apply the same negative stereotypes to older folks as we did decades ago: wrinkled, grumpy, fragile, forgetful, out of touch with reality, a burden and so on. Although “wrinkled” is mostly true, the rest is not, overall. We, society at large, need to change our views and policies towards the elderly, and how we treat the senior population.

“The most pressing issues seniors face are loneliness and isolation, retaining financial independence, staying involved and being physically active,” Ken Levitt, president of the Jewish Seniors Alliance of Greater Vancouver (JSA), told the Independent. He added to that list the lack of affordable or subsidized housing for seniors, inadequate nutrition, and the need to successfully manage personal health problems. He talked about protecting seniors from financial predators, including greedy relatives and unscrupulous investment counselors.

“This broad scope of issues affects all seniors, not just Jewish,” he said, “And the solutions should be all-encompassing, on the federal level. Poverty is a symptom of a greater problem, and we must address the cause. What we do now is just patchwork, temporary solutions.”

JSA does what it can to ease seniors’ problems, given the limits of its budget. It has about 400 registered members and publishes its own magazine, Senior Line, three times a year. “The articles deal with issues and challenges relating to seniors,” Levitt explained. “These issues are not only discussed, but we make recommendations for their amelioration.”

The alliance also offers outreach programs, advocacy and research into the problems of seniors, and peer support services. “JSA advocates senior issues through a number of organizations, including the Council of Senior Citizens Organizations of B.C., the B.C. Health Coalition and the B.C. Poverty Reduction Coalition,” said Levitt.

About JSA’s peer support services, Levitt said, “We have 150 trained volunteers in the peer support services. Each one of them undergoes 55 hours of special training – 11 five-hour sessions. These volunteers offer friendly visits to seniors who are lonely. They answer phone calls. They can’t solve all the problems by themselves but they can help others to solve a variety of problems. They help those in need to reconnect with community. They provide bereavement support, when necessary. That they are seniors themselves adds credibility to their recommendations.”

Of course, there is always more to be done. “We have more demands for our services than we can meet,” said Levitt. “If we secured more funding, we could train more volunteers and expand the peer support services. We could hire more staff.”

He added, “We could, perhaps with a partner agency, create something similar to the Cumming Centre in Montreal. It is a dedicated community centre for seniors. Such a centre could offer comprehensive services, recreational and social programs, and rehabilitation after a stroke. It could offer a wide range of programs for persons with Parkinson’s, aphasia, arthritis, mental illness, etc. The aim would be restorative and maintenance or prevention.”

JSA is engaged in networking to start something similar in Vancouver. “We don’t have to start all these programs at once. We can start small and build up from there,” said Levitt. “Bits and pieces of such programs are already in place at different locations and organizations – we should concentrate them in one place. But, to establish such a centre in Greater Vancouver, there would need to be more cooperation amongst agencies, a willingness to share their services and resources.”

JSA’s funding comes from a variety of sources, from private donations and foundations, plus government grants. About 10% of its funding comes from the Jewish Federation of Greater Vancouver.

Shelley Rivkin, Federation’s vice-president of planning, allocations and community affairs, said that 14% of Federation’s allocations go to seniors. “We fund agencies, not individuals,” she said. “In 2016, all our partner agencies received an increase in their allocation as a result of an increase in the overall campaign. The increase to seniors was approximately two percent, which was consistent with the other increases…. Federation funding for seniors goes to the following agencies: Jewish Family Services Agency (JFSA), contribution toward their seniors department; JCC [Jewish Community Centre of Greater Vancouver], contribution toward the JCC seniors programs [and] we also cover the rent for the JCC L’Chaim program; Kehila [Society], contribution toward their seniors wellness program and the Richmond bus, which takes Richmond seniors to programs; and JSA, contribution toward their advocacy and peer counseling programs.”

Rivkin added, “We provide JFSA with funding for financial support to clients, including assistance with food vouchers and rents. A growing number of those clients are seniors.”

She explained that, while 14% of the funds “are specifically directed toward programs serving seniors, approximately 30% of our funding goes to social services. Seniors who are recipients of social services benefit through these programs also.”

And Federation is trying to help local seniors who face poverty. “According to the 2011 National Household Survey,” Rivkin said, “there are approximately 4,500 seniors in our community, and 16% of them have been identified as living below the low-income cut-off. The majority of them are older, unattached women. We are looking at issues of seniors and poverty through the Food Security Task Force and we intend to hold a forum on seniors in 2018 to gather community priorities.”

Olga Livshin is a Vancouver freelance writer. She can be reached at [email protected].

JSA AGM honours volunteers

Karon Shear was one of the volunteers honoured at the Jewish Seniors Alliance AGM on Sept. 14. (photo by Alan Katowitz courtesy of Jewish Seniors Alliance)

The annual meeting of the Jewish Seniors Alliance was held on Sept. 14 at Congregation Beth Israel. The business meeting was followed by a dinner and awards ceremony.

The business portion of the evening was called to order by JSA president Ken Levitt. Prior to the presentation of committee reports, a number of organizations offered greetings. A d’var Torah was delivered by Beth Israel’s Rabbi Jonathan Infeld, who emphasized that, according to Jewish law, we are not to cast aside seniors as they are at the heart of the community. And both Ezra Shanken, chief executive officer of the Jewish Federation of Greater Vancouver, and Gudrun Langolf, acting president of the B.C. Council of Senior Citizen Organizations (COSCO), also said a few words.

Following the approval of the agenda and the minutes of last year’s AGM, Larry Meyer delivered the treasurer’s report. He outlined the various funding sources of JSA – government, corporate and private grants, as well as the $18 annual fee from members/supporters. He also listed the programs this money supports, such as peer counseling, Senior Line magazine, the fall symposium, the spring forum and the Empowerment Series, as well as the website, jsalliance.org.

Pamela Ottem, chair of the Peer Support Program, outlined the various aspects of the service. Peer counselors are required to take 55 hours of training prior to being assigned a client. They are given ongoing support in their work by Grace Hann, who is also the trainer, and Charles Leibovitch, who is a social worker. It takes 15 hours of training to become a Friendly Visitor. These volunteers visit shut-ins and lonely seniors; another part of the program is friendly phone calls and service information and referral. The peer support program has 56 trained volunteers serving 70 seniors.

The JSA’s Ambassador Program, whose goal is to raise awareness of elder abuse, started with a one-year grant and has been incorporated into the other offerings. Hann, Leibovitch and some of the volunteers make presentations to other seniors groups about their activities.

Binny Goldman reported that JSA has 596 members/supporters, of whom 320 are individual members, 150 are members of the Most Russian Bridge group and 21 are from affiliate organizations.

photo - Debbie Rozenberg, left, and Sylvia Yasin — Debbie Rozenberg, left, and Sylvia Yasin. *(photo by Alan Katowitz courtesy of JSA)*

In Levitt’s president’s report, he briefly reviewed the activities of the JSA, emphasizing that the organization would not exist if it were not for the active involvement of its volunteers. He pointed out that the peer support program alone, if it were carried out by paid staff, would cost much more than JSA’s total budget. He thanked everyone, both staff and volunteers, who have worked so hard and contributed so much over the past year.

Marilyn Berger presented the report of the nominations committee. She read out the slate for the coming year and moved for acceptance. Two former board members were mentioned, Edith Shier, who has passed away and was the previous editor of Senior Line, and Milton Adelman, who has retired from the board but was for many years the treasurer of JSA. Levitt then called for the adjournment of the business part of the evening and everyone was invited to move to the tables for dinner, volunteer recognition and musical entertainment.

Jazz singer Jill Samycia entertained the approximately 150 dinner guests, after which came the awards presentations to volunteers. As has become JSA’s custom, several organizations were asked to nominate senior volunteers who have spent time and energy enhancing the goals of their organizations.

Karon Shear, who was coordinator and administrator of JSA from 2005-16, was nominated by JSA. Her service to seniors, and enthusiastic marketing, played a vital role in the development and growth of the organization. In presenting her with the award, Serge Haber described her as the heart and soul of JSA. He spoke of the countless hours she spent, off the clock, on weekends, working at home; how she produced the Senior Line magazine basically on her own for a time.

photo - Nassa and Arnold Selwyn — Nassa and Arnold Selwyn. *(photo by Alan Katowitz courtesy of JSA)*

Sylvia Yasin was nominated by the Jewish Family Service Agency. Yasin has volunteered for many years with the Jewish Food Bank and was instrumental in creating relationships with various groups and individuals and obtaining ongoing donations of supplies for school-aged children. She was presented with her award by Debbie Rozenberg, who noted that Yasin began volunteering while still working full time. Yasin has been involved with the Terry Fox Run and with ORT. Among other things, she organized the gift wrapping in shopping malls that raised funds for ORT. She also helps set up and clear for the seniors lunches at the Kehila Society and is still involved with the Jewish Food Bank.

Nassa and Arnold Selwyn were nominated as a couple for their longtime volunteerism at Congregation Beth Israel. Infeld talked about Arnold’s singing for the congregation and Nassa’s beautiful sewing of the parochet (ark curtain) and the siddur covers. Together they bring holiness into the world, said the rabbi. Both of them act as greeters and have been part of many other committees. They are also active in the general community and are part of Showtime, an entertainment group of seniors.

All of the honourees expressed their thanks and appreciation to JSA and the nominating organizations. The message to all was, volunteer whenever you can and wherever you can – it will bring you feelings of fulfilment and joy.

Samycia performed again, during dessert, and a number of the guests got up and danced to the music. The evening ended with a draw for door prizes.

Barbara Bronstein and Larry Shapiro were co-chairs of the event.

Tamara Frankel is a member of the board of Jewish Seniors Alliance. Shanie Levin, MSW, worked for many years in the field of child welfare. During that time, she was active in the union. As well, she participated in amateur dramatics. She has served on the board of the Jewish Federation of Greater Vancouver and is presently on the executive of JSA and a member of the editorial committee.

Feed the hungry

(photo from Jewish Family Service Agency)

Each year, Jewish Family Service Agency, in collaboration with Jewish Women International-B.C., operates Project Isaiah – a High Holy Days food drive that assists members of our community in need. A successful response to Project Isaiah is vital to provide 300 people in the community with four months’ worth of provisions from the Jewish Food Bank.

JFSA is grateful for the assistance of local synagogues in distributing bags and collecting items from congregants for this special project. The bags are distributed in September and JFSA asks that people pick one (or more) up, fill it with non-perishable food and return the full bag(s) to their synagogue or wherever they originally collected the bag(s). All donations go directly to the Jewish Food Bank to assist individuals and families.

For more information about Project Isaiah – “… share your bread with the hungry” (Isaiah 58:7) – contact Marnie Greenwald at 604-257-5151, ext. 1-230, or [email protected], or Sara Ciacci at 604-325-4810.

Visit jfsa.ca/donate or call 604-257-5151 to make a direct donation, or buy a Rosh Hashanah tribute card, to support JFSA’s food assistance programs or any of its other funds.

A time to socialize and lunch

Most of the volunteers have been with the JFSA Seniors Lunch program for up to 15 years. (photo from Jewish Family Service Agency)

The Jewish Family Service Agency Seniors Lunch program held its annual volunteer appreciation event on Aug. 8. The volunteers were treated to lunch catered by Omnitsky and had the chance to share why they are involved in the program.

Most of the volunteers have been with this weekly event for up to 15 years. A close bond has formed among the volunteers and the warmth and camaraderie is what contributes to the success all around. They spoke movingly about how important it is for them to be involved in it, to give their time to it, week in and week out. They said they believe so strongly in what JFSA does and, therefore, want to be involved in some way.

When asked why they are so committed to this program in particular, the volunteers said they loved the seniors, that it felt so good being with them and that their own week went better when they were giving to others. Their longtime involvement is a testament to the importance of the lunch program – they want to help make sure that it continues to flourish.

The JFSA Seniors Lunch is completely volunteer-driven. It is a full-course, sit-down kosher lunch held every Tuesday at noon. It is held twice a month at Temple Sholom, once a month at Beth Israel and, the last Tuesday of the month, a movie is shown in cooperation with the Vancouver Jewish Film Centre at the Peretz Centre.

Seniors enjoy being with old and new friends from the Jewish community. Socialization and good nutrition are two primary determinants in healthy aging and the lunch program addresses both of these issues. For more information and reservations, please call JFSA at 604-558- 5709.

Lunch with bestselling author

Robin Esrock speaks at the Jewish Family Service Agency’s Seniors Lunch program. (photo from JFSA)

Well-known travel writer Robin Esrock gave an inspirational talk to the Jewish Family Service Agency’s Seniors Lunch program, which took place at Congregation Beth Israel on July 11.

Esrock has written for several publications, has been a TV host and his book The Great Canadian Bucket List was on the bestseller list in Canada and Australia. He told the approximately 40 guests the story of how his adventure-focused career began and how he has been very fortunate in the unorthodox path he has chosen. He also shared his philosophy, which is “you are just where you are supposed to be.”

JFSA’s Seniors Lunch program comprises a kosher meal once a month at Beth Israel and twice a month at Temple Sholom on Tuesdays at noon. All Jewish seniors are welcome. For more information and reservations, call Queenie Hamovich at 604-558-5709.

Helping is partnership

Dr. Dan Ezekiel, left, and Ezra Shanken with JFSA Innovators Lunch co-chairs Shannon Ezekiel, left, and Dr. Sherri Wise. (photo by Rhonda Dent Photography)

“Something that we never could have imagined to be possible eventually became a reality because of our continued dreams,” said Beth Israel Rabbi Jonathan Infeld, referring to the establishment of the state of Israel, the 69th anniversary of which took place on the day he addressed the 13th Annual Jewish Family Service Agency Innovators Lunch.

“The JFSA as an organization,” he said, “continually looks forward to and works for ending hunger and poverty, healing those with mental illness and other challenges, solving issues of housing for our community – dreams that may at this moment seem impossible but, with the extremely dedicated and talented staff and donors and people who care about the JFSA, this is a dream that I believe is within our capacity.”

JFSA’s capacity was strengthened by the success of the May 2 lunch at Hyatt Regency Vancouver, which featured Kiva founder Jessica Jackley as the keynote speaker. After three years of declining donations, the 2017 event set a record – $340,224 has been raised from the lunch to date, writes JFSA chief executive officer Richard Fruchter in the agency’s May 24 enewsletter. The Edwina and Paul Heller Memorial Fund helped this year’s total by matching new gifts and any increases in renewed gifts to the event, up to a total of $25,000.

Co-chaired by Dr. Sherri Wise and Shannon Ezekiel, the lunch began with a welcome from Karen James, chair of JFSA’s board of directors. Fruchter then provided an update on the varied activities of the organization, including the services they offer the non-Jewish community. “We strive to make a difference for each and every person who walks through our doors,” he said.

This year’s short video shared the stories of a few people who JFSA has helped, including that of a young man struggling with anxiety and depression who received counseling at JFSA and a couple who received help finding needed subsidized housing for seniors. It also focused on the story of Tea and her father, Zadik.

“It’s remarkable to see a multi-generational story like Tea’s, whose family first arrived in Canada from wartorn Bosnia with almost nothing,” writes Fruchter in the May newsletter. “JFSA was there to welcome them, provide help and support as they adjusted to life in Canada and became productive citizens. Now, nearly 25 years later, we’re supporting her father, Zadik, a Holocaust survivor, through the [Claims Conference] Jewish Victims of Nazism program.”

At the lunch, JFSA board member and development chair Jody Dales told the audience of more than 600 that one of her and her husband’s main concerns is alleviating poverty, and that’s why they came to work with JFSA. She spoke about the importance of JFSA’s services for seniors with low incomes, and noted that this group includes Holocaust survivors. She spoke of the importance of the counseling that JFSA provides in a province where waitlists for psychiatrists can be eight months or longer.

JFSA spends more than $100,000 a year on operating the Jewish Food Bank and close to $400,000 making food vouchers available, said Dales. In the last few years, she added, the demand for vouchers has almost doubled and JFSA has had to reduce the amounts provided, from approximately $65 per month per individual, to $45. In addition, the agency has had to stop accepting new requests. Approximately five new people or families request to be put on the voucher list each month and all must be turned away, she said.

Shay Keil, director of wealth management at Keil Investment Group, introduced Jackley. Kiva, the microloan platform she launched in 2005, allows users to give loans of as little as $25 to entrepreneurs anywhere in the world. According to its website, Kiva has connected 1.6 million lenders with 2.4 million borrowers, facilitating almost $1 billion in microloans, which have a repayment rate of 97.1%.

photo - Kiva founder Jessica Jackley speaks at the 13th Annual JFSA Innovators Lunch on May 2 — Kiva founder Jessica Jackley speaks at the 13th Annual JFSA Innovators Lunch on May 2. *(photo by Rhonda Dent Photography)*

In her Innovators talk, Jackley emphasized her journey from caring for the poor to helping them empower themselves, illustrating along the way how a small idea in social innovation, like Kiva, can grow and have such a large impact.

She told the Vancouver Sun in an interview, “I think people assume giving is a financial transaction, but what I am way more interested in and what changes the giver, is participating in someone else’s story and doing something outside your comfort zone, giving of your time, sharing a resource.”

“We all have something to offer, and it may not be money,” she also told the Sun. “As we expand the set of what we see as possible things to share, to give, I think we’ll see more abundance and possibility.”

The record revenue raised at this year’s Innovators comes at a time when the demands on JFSA are at record levels. The cost of living in Metro Vancouver, combined with rising food prices, particularly for produce, protein and dairy-based staples, is creating a crisis for many families, Fruchter told the Independent.

“In the past year, due to increasing hardship, the number of families having to use the Jewish Food Bank twice a month has almost doubled. Weekly phone calls seeking help with housing have also doubled over the past two years,” said Fruchter, and demand for help from new immigrants is also high.

“In the past year,” he said, “we have helped over 350 families make their new home in Canada.”

Matthew Gindin is a freelance journalist, writer and lecturer. He writes regularly for the Forward and All That Is Interesting, and has been published in Religion Dispatches, Situate Magazine, Tikkun and elsewhere. He can be found on Medium and Twitter.

Treating intergenerational trauma

Left to right: Nina Krieger (Vancouver Holocaust Education Centre), speaker Mark Wolynn, Richard Fruchter (Jewish Family Service Agency), Nicky Fried (Congregation Beth Israel) and Shanie Levin (Jewish Seniors Alliance of Greater Vancouver). (photo by Rhonda Dent Photography)

On Feb. 15, Mark Wolynn, director of the Family Constellation Institute, spoke to an audience of almost 1,000 people at Congregation Beth Israel on the topic Understanding Intergenerational Trauma: How Inherited Family Trauma Shapes Who We Are and How to End the Cycle. The crowd sat in rapt silence as he unfolded his own story and the stories of some of the people his therapeutic approach has helped.

Introduced by Rabbi Adam Stein, assistant rabbi at Beth Israel, and Richard Fruchter, chief executive officer of the Jewish Family Service Agency, Wolynn quipped upon taking the stage, “The last time I stood at a synagogue pulpit was at my bar mitzvah.”

Wolynn said his work on intergenerational trauma has particular relevance for those who have survived genocide and war, such as First Nations people, refugees and Jews. His efforts to understand the effects of trauma began when, as a young man, he found himself going blind. He had “the bad kind of central serous retinopathy,” he said, “the five percent kind where it can lead to becoming legally blind.”

Plagued by grey blotches and blurs distorting his vision, Wolynn said he was terrified. He tried a litany of alternative medical cures, which didn’t help, and headed off on a quest for enlightenment.

After marathon meditation sessions and audiences with several gurus, Wolynn said he waited for hours for a satsang (sacred meeting) with a swami in Indonesia. When he finally made it to the front of the line, the guru looked at him for a moment and said, “Go home and make peace with your parents.” It wasn’t until he heard the same message from the next guru he visited that Wolynn returned home to begin his journey into healing his relationships with his family.

Years later, after making both personal and scientific study of the impact of family dynamics and inherited trauma (and healing his blindness), Wolynn has emerged with a persuasive vision of the role that unaddressed trauma can have in our lives – even if the trauma happened in previous generations, and even if you didn’t know about it. “Many of us spend our whole lives believing we are the source of our own suffering when we are not,” he said.

Wolynn presents his findings in terms of epigenetics, the study of how life experience can turn on or off certain genes. He points to findings in both humans and animals showing that the children of traumatized parents react with stress, fear or aversion to stimulus that traumatized their parents, even if the children themselves have no previous negative exposure to the trigger. “We think the effects – the alteration in the genes – may last for three generations,” he said.

Wolynn described several case studies in which patients had symptoms that could be addressed only after patients understood their source in something that had been done to (or by) a mother or grandfather. Wolynn challenged the audience to ask themselves what their greatest fear was and to put it into words, explaining that this was a clue to their “trauma language,” which could, in turn, be used “like breadcrumbs” to lead them back to the unrecognized traumas in their past.

Wolynn laid out a series of steps for uncovering intergenerational traumas and healing the brain. He also shared stories of his use of visualization, ritual and family communication to free both adults and children from chains they didn’t fasten themselves.

Alan Stamp, clinical director of counseling at JFSA, a co-sponsoring agency of Wolynn’s talk, told the Independent, “What Mark is doing is putting a new spin on how to get to the heart of it and resolve the difficulty. The past is alive in the present.”

Stamp said he knows of two people who attended a follow-up training session offered by Wolynn in Vancouver after the public lecture, and who have had success applying Wolynn’s method clinically; one of them being a counselor at JFSA. “It works,” said Stamp.

JFSA offers counseling for a wide variety of issues, and Stamp is hoping that attendees at Wolynn’s talk will be inspired to pursue healing, through JFSA or elsewhere.

JFSA, the Jewish Seniors Alliance of Greater Vancouver, Congregation Beth Israel and the Vancouver Holocaust Education Centre partnered to bring Wolynn to Vancouver, and the talk was additionally sponsored by the Lutsky families and Rabbi Rokie Bernstein. Banyen Books hosted Wolynn the day after his talk at the synagogue.

Need for JFSA services grow

Jewish Family Service Agency chief executive officer Richard Fruchter with Ellen Bick, recognizing the work of JFSA staff at the agency’s Nov. 30 annual general meeting. (photo from JFSA)

Richard Fruchter is the new chief executive officer of the Jewish Family Service Agency (JFSA). He barely had time to settle into the agency’s former location before its move to East Broadway, adjacent to Vancouver Aboriginal Child and Family Services Society. As Fruchter cheerfully leads an office tour, he has clearly settled into his role, proud of the new space, the agency’s staff and their work.

Fruchter is excited to expand the agency’s activities and profile in the Jewish community and beyond, as well as to take it in some new directions required by changing times.

“It’s inevitable now because of the generational shift that there is going to be more need for home support,” said Fruchter, citing one example. “That particular area of service is growing by more than 10% a year. We now have more than 80 home support workers. They go out into all neighbourhoods in the community. We also work with the Better at Home program with United Way, working in the broader community. That’s another potential growth area for us that we have to prepare for.”

Fruchter said JFSA’s activities in the Jewish community are more urgently needed with each passing month.

“What we’re seeing is that there is a tremendous need for food and housing,” he explained. “These are two areas where there is an affordability crisis for our community just like the rest of the community; we’re seeing astounding growth in those two areas on a month-to-month basis. When it comes to food security, we’re seeing growth all across the board – certainly with seniors, but we’re also seeing more families, it used to be mostly individuals. We see people coming to the [Jewish] Food Bank twice a month instead of once. The demand for food vouchers has grown by over 20% this year.”

He added, “If housing is getting more and more expensive for people, they begin making choices between rent and food or medicine, and we don’t want people making those kinds of choices. Those needs tend to tumble into each other, and people end up needing more and more services.

“The advantage that we have as an agency is that we have this remarkable basket of services, so that if someone is food insecure, sometimes they’re also housing insecure. If they are a new immigrant, they may need employment opportunities, they may need a hand-up for a couple of months in transitional housing.”

Another mounting issue, said Fruchter, is the growing needs of aging Holocaust survivors. “We are seeing that many survivors are beginning to need support, or more support,” he said.

“People are not cognizant enough of the presence of poverty in the Jewish community,” he continued. “We plan to partner with CIJA [Centre for Israel and Jewish Affairs] to do unprecedented advocacy both within the Jewish community and with the government – federal, municipal and provincial – to show what an important cog we are in helping people to be more resilient and able to deal with the crises in their lives. I am looking forward to working more closely with our partner agencies and our synagogues to make sure no one slips through the cracks.”

As for the role JFSA plays in the broader Vancouver community, Fruchter explained, “Most of the services we do are in the Jewish community, but if you go back to our values, when our sages said, ‘welcome the stranger,’ they didn’t mean the Jewish stranger. They meant, ‘welcome the stranger’! If we find that people are in need, we’re going to go out there and help them. The main areas are employment, settlement and the Better at Home program, which is for lower-income seniors who need a little help to stay in their homes. The United Way came to us and said we love what you’re doing, we wonder if you could replicate that in the broader community.”

Fruchter came to service work in the Jewish community after a background in journalism, communications and social services. His work with the Jewish Federation of Greater Seattle was pivotal. “I just grew into that job and loved what I did, and my Jewish identity blossomed from the work I was doing,” he said.

Fruchter worked for federations in Arizona and Minneapolis before heading to Seattle. He first came to Vancouver as a senior management consultant two years ago for the Jewish Federation of Greater Vancouver, after being president and CEO of the Seattle Federation for six-and-a-half years. “I got a call from Mark Gurvis, an old pal in the Jewish communal services field, saying he was moving to New York and had a proposition for me. I got the interim job, then went home. Later, I got a call from JFSA wanting consulting, and that progressed to a job offer. I was inspired by what I was seeing and the potential of the organization, so I accepted.”

Fruchter’s wife and three sons still live in Seattle, while he commutes to Vancouver every Monday.

“I love the community here,” he said. “It is very strong, very intergenerational, very committed. The agencies work well together, the rabbis work well together, which is not the case everywhere.”

Donations welcome all year

During the seven weeks of the counting of the Omer to Shavuot, Temple Sholom’s religious school students bring donations of cereal for the Jewish Food Bank. (photo from Sara Ciacci)

For a number of years, during the seven weeks of the counting of the Omer to Shavuot, Temple Sholom’s religious school students have brought donations of cereal for the Jewish Food Bank. The young students are proud and excited to share with those in need and their parents and teachers help instil in them the meaning of tzedakah.

Although everyone agrees that the food of choice for Shavuot is cheese, and especially cheesecake, there are differences of opinion (some quite charming) as to why it is a custom. One explanation is that, at Sinai, the Israelites were considered to be as innocent as newborns, whose food is milk. Others connect the practice directly to scripture, saying we eat dairy to symbolize the “land flowing with milk and honey” promised to the Israelites.

Today, for more than 400 Jewish members of the Metro Vancouver community, Shavuot is not a day spent recalling a land flowing with milk and honey. Rather, Shavuot is a day like any other. A day when their below-the-poverty-line means do not allow them to celebrate with even a few of the traditional food items. Having been a recipient of help myself from the Jewish community as a child during the Depression years has influenced my lifelong understanding of how much of a difference it makes to the well-being of an individual to be able to mark the Jewish holidays, and to not worry for at least one day how they will sustain themselves (and their family).

Religious school is out for the summer and Shavuot has passed. However, the need to share with those less fortunate does not take a holiday. Your sharing and caring is needed throughout the year. Food donations can be dropped off at Temple Sholom, other synagogues and the Jewish Community Centre of Greater Vancouver. Donations earmarked for the Jewish Food Bank can be mailed to Temple Sholom at 7190 Oak St., Vancouver, B.C., V6P 3Z9.

Sara Ciacci is past president and longtime member of Temple Sholom Sisterhood board. She has been involved with the Jewish Food Bank since its inception and is the recipient of the Jewish Family Service Agency’s 2015 Paula Lenga Award.

JFSA lunch raises $266K

Hootsuite’s Ryan Holmes speaks to an attendee at the Innovators Lunch on May 4. (photo by Sandra Steier)

More than 550 people at the Jewish Family Service Agency’s Innovators Lunch on May 4 raised more than $266,000 for the important services JFSA provides.

Starting the event at the Hyatt Regency, featuring Hoosuite founder and chief executive officer Ryan Holmes, was Beth Israel Rabbi Jonathan Infeld who, before the motzi, said a few words about volunteer Elayne Shapray, whose funeral had been that morning. Incoming JFSA board chair Karen James also spoke about Shapray’s contributions, noting that she had been “honored with the highest volunteer award from JFSA, the Paula Lenga Award, for her quiet strength and years of support.”

photo - Innovators Lunch committee members, left to right, Shannon Ezekiel, Hillary Cooper and committee chair Sherri Wise with keynote speaker Ryan Holmes, CEO and founder of Hootsuite — Innovators Lunch committee members, left to right, Shannon Ezekiel, Hillary Cooper and committee chair Sherri Wise with keynote speaker Ryan Holmes, CEO and founder of Hootsuite. *(photo by Sandra Steier)*

When event chair Dr. Sherri Wise took to the podium, she thanked everyone involved in making the lunch possible, including her co-chairs, Shannon Ezekiel and Hillary Cooper. Richard Fruchter, senior management consultant at JFSA, added his thanks and, after a video about JFSA’s impact, introduced Dr. Neil Pollock who, with his wife Michelle, matched all new and increased donations to the lunch up to $20,000.

Pollock spoke about his family’s involvement with JFSA. In particular, he spoke about Dorita Flasker, who came to Vancouver from South America as a senior, having had all her wealth expropriated by her home country’s government. In the years since JFSA connected them, she and the Pollocks have become family, and they all recently celebrated her 80th birthday together.

Shay Keil of Keil Investment Group of ScotiaMcLeod, one of the lunch’s co-presenting sponsors, introduced the keynote speaker. Holmes founded Hootsuite in 2008, said Keil, taking the company from a small startup “to a global leader in social media with over 13 million users, including 800 of the Fortune 1000 companies.”

“My parents were both teachers – they left teaching in the ’70s to get back to the land, to become farmers,” said Holmes. “They bought a hobby farm. I grew up with goats, chickens … kerosene lamps, a water well in the Okanagan Valley.”

He discovered computers – “magical things” – at the library. The librarian noticed his enthusiasm and suggested he enter a schoolwide programming contest. Two months later, he won the contest – the prize, an Apple IIc computer, which had to be connected to the family car’s battery, as their home had no electricity.

His first business was a paintball company he started in high school. He went to university to study business, but dropped out and opened a pizza place, which he ran for a couple of years. After selling the restaurant, he moved to Vancouver, bought a computer and started learning how to build HTML websites. He got a job at a dot-com that crashed about six months later, so founded his own agency, Invoke. He continued to learn his craft and eventually hired employees. They had customers to whom they would provide computing services and they built a number of products, such as product-management and e-commerce systems.

“Around 2008, we started to do marketing on social media for our customers,” he said. “What we realized very quickly was that there weren’t very many tools out there to manage social media…. We needed a tool to help manage multiple team members and multiple social networks all from one place, and that was the aha moment for Hootsuite.”

Soon thereafter, Hootsuite was launched. Investors were found about a year later – “Remember, this was at a point when people were asking, ‘Is Twitter just a fad?’ ‘Is Facebook just the next MySpace or the next Friendster, is it going to be obsolete in a year?’ People didn’t know if social media was relevant and was here to stay.”

Hootsuite – which has about 800 employees – is headquartered in Vancouver, but has offices around the world. “We send 28 million messages a week and these messages reach three billion users across the planet every week.” Among those users have been the Arab Spring and Occupy Wall Street movements, and the White House.

“We’re in an era of unimagined disruption,” he said, pointing to three trends driving it: social (sharing videos, for example, which can go viral), a more collaborative economy (businesses like Uber) and mobile.

“Sixty percent of people who complain on Twitter expect a response within one hour,” said Holmes. “So, if you’re a brand, if you’re a business, and you’re not there … it’s like you don’t have a website, like you don’t have a telephone…. The thing about social is there is an implied contract: you’re naked and transparent….” If customers do not get a response, “they’re going to talk about it over and over again and, so, you’re going to be brought into the open as a business.”

Holmes compared various communications technologies. “The telephone took 75 years to reach 50 million users, radio 38, television 13, LinkedIn six-and-a-half, Twitter four, Facebook three, Instagram 1.7. Adoption is happening quicker and quicker.”

He then talked a bit about Snapchat, and showed the audience how to use it.

About the next big thing, he hopes that, like “the PayPal mafia” – “a group of alum … [who are] driving a lot of the innovation that’s happening in Silicon Valley” – there will be a “maple syrup mafia.”

“I would love to see the alum of Hootsuite go on to create the next 10 Hootsuites within Vancouver and more within Canada,” he said.

Already, the B.C. technology sector employs more people than the mining, oil and gas, and forestry sectors combined. To create an even better ecosystem for innovation, he said, there are three key requirements: capital (money to build companies), environment (places for people to live and work) and talent (education and immigration, as there currently is a lack of supply).

“There is huge opportunity for people who want to head into this industry,” he said, predicting an increasing demand for these types of jobs.

During the question-and-answer period, Holmes responded to concerns about privacy – he believes the good aspects of technology outweigh the bad; housing – a problem for every business, he said, putting the onus on the government to increase supply, create more diverse product (not just 500-square-foot living spaces) and implement policies to control demand; and corporate responsibility, which he thinks will become more of an issue. To him, the lack of what once were basic skills – such as writing – is simply the evolution of language, the next steps being the keyboard and more voice-activated technology.