Tag: charity

Potential to change kids’ lives

Potential Apparel co-founder Shane Golden. (photo from Shane Golden)

There’s one thing on the mind of Vancouverite Shane Golden, 24, and that’s tikkun olam. The Richmond native is co-founder of Potential Apparel, a sports clothing company that donates a portion of sales from each of its garments to the Make-A-Wish Foundation, and has contributed $20,000 to the charity over the last three years.

“Since my earliest days at Jewish elementary school, even when I was a toddler at Beth Tikvah preschool in Richmond, I was taught the ideology of repairing the world,” Golden told the Independent. “It was reinforced through my family’s actions in the Jewish community. From my earliest memories, I grew up knowing that every action I take has an opposite and equal reaction. I’ve always asked myself, how can I use these physics to help the world around me, to help repair the lives of individuals I’ve never met, and faces I’ll never see?”

Golden and David Dotan founded Potential Apparel three years ago, while Golden was studying engineering at Simon Fraser University. He switched to marketing management at B.C. Institute of Technology but left 18 months ago to work on Potential Apparel full-time. The concept behind the company was Dotan’s, he said. “David used to play professional hockey in the NHL, and we thought we could use his connections and network to start developing the brand.” Those connections include professional athletes Brendan Gallagher, Martin Jones and Ryan Johansen of the Nashville Predators.

photo in Jewish Independent - The concept behind Potential Apparel came from company co-founder David Dotan
The concept behind Potential Apparel came from company co-founder David Dotan. (photo from Shane Golden)

“We develop the shirts with them to create a product that they want to wear,” Golden explained. “Sure, they might have deals with Nike to wear clothes, but they’re wearing Potential Apparel when they want to be comfortable – and they’re definitely influencers.”

To date, Potential Apparel has sold more than 200,000 shirts, most of them in Canada. The clothing, which includes hats and hoodies, is made in Burnaby – which costs more, he conceded. “It’s interesting having to spend a bit more money to manufacture locally but we find people really appreciate locally made products,” he said. “Between local manufacturing and donating a portion of sales to charity, our business has been an interesting challenge, but we’ve figured it out, and we’re making money.”

One thing that’s helped is the charitable golf tournament the pair began last summer in Whistler (whistlerinvitational.com). They matched participants with NHL players for a round of golf and raised $16,000 for the Make-A-Wish Foundation. This summer, the tournament will be held Aug. 5-7 in Whistler, hosted by Johansen and fellow NHLer Brenden Dillon of the San Jose Sharks. “This year, we’re hoping to double last year’s donation,” Golden said.

Asked why he and Dotan selected Make-A-Wish as their charity of choice, Golden said, “At one time, I asked Ryan Johansen why he chose to spend so much of his free time working with charities. He told me that were it not for the privileged lifestyle in which he was raised, with parents who could drive him to the rink every morning and buy him new gear every couple of years, he wouldn’t be where he was today. Make-A-Wish grants terminally ill children the ability to achieve their dreams, and that ability to empower a child is what resonates with us. Whether we choose to stay with Make-A-Wish or, down the road, swap over to helping another charitable organization, it will always be to help kids.”

Golden’s hopes are that Potential Apparel will become a household name that makes a statement. “The statement is that you’ve chosen to reach your potential and help others achieve theirs as well,” he said. “Potential Apparel, since day one, has always been more than just clothing. We are a movement empowering people to take a leap of faith and inspire others while doing so.”

Golden said he’s always looked up to entrepreneurs and philanthropists Mark Cuban and Elon Musk, but that it’s his parents and grandparents who have shaped his character. “My grandmother Marie and late grandfather Sidney Doduck created a legacy called the Marsid Family Foundation, which actively contributes to the Jewish community and causes which they deem important,” he said. “I plan on following suit in a similar manner.”

Lauren Kramer, an award-winning writer and editor, lives in Richmond. To read her work online, visit laurenkramer.net.

RJDS student mitzvah

Students Tomer Berko Gabay (student council president), Liam Greenberg (secretary) and Nathan Tourvieille (treasurer) with Heartly, aka Karen Pasqua, senior events coordinator, Howard Blank, Reesa Pawer and Julie Kendell. Student Tal Pretli (vice-president) was absent when the photo was taken. (photo from Richmond Jewish Day School)

Until last year, Richmond Jewish Day School did not have a student council. That was when Reesa Pawer, education assistant at the school, decided it was time to make some changes and do something “for school spirit.”

Not only were students given an opportunity to vote in their council, but they cast their votes at the same time as their parents were participating in the federal election. Said an enthusiastic Pawer, “There were lineups to the ballot boxes! The votes were counted and the student council was elected, as they would be in a real election.”

Class representatives were then chosen by teachers and students. Since then, the council has gone from handing out hot chocolate at recess to coordinating an impressive fundraising program.

The students have targeted three charities to support, said Pawer. “They wanted a global charity, so they picked Variety Club. They wanted a local charity, so they chose the Richmond Animal Shelter, who received a cheque last term. And they wanted to support a Jewish charity, so they’re raising funds for the Jewish Food Bank.”

The project involved students from grades 1 through 7 and, said Pawer, the student council “did the legwork.”

To raise funds, students sold flowers, including gerbera daisies and roses, for local families’ Shabbat tables. They also sold cakes and contributed $2 on non-uniform days, which take place monthly on Rosh Chodesh, to raise funds for Variety.

On April 11, RJDS welcomed Howard Blank, president of Variety in British Columbia, to the school. After a short video presentation about the work of Variety, the students presented Blank with a donation. School council president Tomer Berko Gabay spoke at the assembly, saying that the student group felt “honored to give this $1,000 cheque to Variety – The Children’s Charity.”

The students had a chance to meet Heartly, Variety’s mascot, and were shown a video by Richard O’Shaughnessy, Variety’s events coordinator, about a young man who has benefited greatly from the generosity of Variety supporters. Born with only one hand, Drew now has a robotic hand, which allows him to complete even the most intricate tasks. His passion is making jewelry and, thanks to the robotic hand, he is now able to operate the tools required to do so. The RJDS kids watched the video in rapt attention, exclaiming “Cool!” when they heard about the “bionic” hand from Blank.

Blank praised the students for their community spirit and hard work. He described the “wonderful mitzvah” they had performed. “You’ve given a young boy or girl a new wheelchair or a special bicycle,” he said. “You guys really helped make sure that every kid gets a fair chance, and we think that’s right.”

RJDS principal Abba Brodt also applauded the students. “I am really proud of you,” he said. “You did something special – and so did your families.”

Asked how this fundraising program contributes to the students’ academic programs, Brodt described the integration of the school’s Jewish studies with the government-mandated B.C. curriculum.

“It was the perfect way to teach tikkun olam, to bring beauty to Shabbat tables and bring beauty to the wider world. It’s the perfect way to tie what’s out there in the world with what’s in here,” he said, putting his hand on his heart.

He added, “Reesa went above and beyond. This is a remarkable achievement for the student council. She gave the kids her full support.”

Blank took the time to answer questions from the group assembled, bringing the kids’ attention back to familiar experiences. He also reminded them to help kids in wheelchairs feel included when they meet them at playgrounds. “They don’t just want help, they’re just like you, they want friends,” he said.

RJDS students will present a cheque to the food bank in June, said Pawer. “This is the first year we’ve done such a big project,” she said. “We’re hoping to keep it going.”

Shula Klinger is an author, illustrator and journalist living in North Vancouver.

Where there’s a will …

Planned giving – the allocation of funds to charity in a will – is the lifeblood of many charitable organizations. But proper planning can deliver excellent financial benefits to the donor during their lifetime, too.

Aeronn Zlotnik, a financial advisor with ZLC Financial, said proper planning can ensure more money for a donor’s favorite charity and less money for Canada Revenue Agency.

“There’s a whole bunch of different vehicles we can use to make the experience much more tax efficient and better for the client,” he said. “For instance, you might be able to make a donation but then they’ll turn around and buy you an annuity so that you have some income on a go-forward basis.”

Buying an investment fund that is willed to the charity is another alternative. It could be structured so that the donor receives income tax-free. For instance, Zlotnik said, a $100,000 investment might provide $100 a month in income, which is designated return of capital, rather than new income, and is, therefore, tax-free.

“There are rules in place where you could donate securities and not have to pay for capital gains and so, effectively, you could increase your income today and make a charitable donation later and everybody wins,” he said.

The top rule of thumb, Zlotnik explained, is having a conversation with an advisor about intentions. There are other ways to decrease or eradicate taxes owed on an estate. Better still, there are ways to maximize the benefits while we’re still around to appreciate them.

Designating registered retirement savings plans or a registered retirement income fund to charity means the estate will avoid being taxed at the highest marginal tax rate of the deceased person, while at the same time generating a tax benefit for the plan’s total value. The dead have a tax advantage over the living, in that a tax credit arising from a bequest can be applied in its entirety to the estate’s tax bill, compared with a rate of 75% for a breathing taxpayer.

Transferring a life insurance policy to a charity allows the premiums to qualify for a tax benefit. Annuities, if arranged properly, can benefit the donor during life by providing interest income and a tax receipt for the donation to boot. In the end, the charity gets the principal.

The significance of planned giving to charities is crucial, according to Marcie Flom, vice-president, financial resource development for the Jewish Federation of Greater Vancouver.

“These planned gifts ensure the long-term stability and viability of not-for-profit organizations,” she said. “They provide resources that the charity can count on as a stable source of funding to carry out its mandate, its charitable work. By having a stable source of funding for their core mandate, it enables them to allocate resources to take some risks, to try new programs. It provides that stability.”

Endowed funds, which are a common product of planned giving, let an organization breathe a little easier, knowing that there will be guaranteed income at a certain level each year.

“Obviously, that’s the benefit for those agencies,” Flom said.

For the donor, in addition to the tax benefits, this approach is also a statement of philanthropic vision, which can continue even after they are gone.

“It’s a wonderful way,” said Flom, “for them to create a legacy in the community that reflects their charitable giving through their lifetime … and then, again, for the organization, it provides that long-term, stable funding that is so critical to the organization’s operations.”

Making money your friend

Marissa Cepelinski during the 2014 Run for Water. (photo from Marissa Cepelinski)

Some people spend their entire lives trying to figure out what they want to be when they grow up. Some know when they’re just a kid.

At a rather young age, Marissa Cepelinski already knew two key things about herself that would lead her to her current position as co-founder of Capital Core Financial: she loved numbers and she wanted to help people.

photo - Marissa Cepelinski not only advises people on how to direct more of their money to causes they care about, she also donates her time and money
Marissa Cepelinski not only advises people on how to direct more of their money to causes they care about, she also donates her time and money. (photo from Marissa Cepelinski)

Cepelinski is the daughter of an Israeli computer engineer who spent many hours tutoring her in the art of finances. “He had me tracking all my money in a blue Hilroy notebook when my babysitting career began at 11,” she said. “I had to enter all the debits and credits and I loved it.

“I also loved working with people,” she added. “So I knew I wanted to somehow pair the two.”

After completing her minor in psychology at university, Cepelinski targeted the financial advisor career path, leading to what now has been a 12-year career in the industry.

Doing what she loved was the first step. The second was finding a way to make that career choice satisfy her need to help others.

“I became very clear on what I wanted to build and what we needed more of in the financial world,” she explained. “I wanted to work with people on a goals-based approach rather than just working with the money.”

After teaming up with Franco Caligiuri on a consultation basis for several years, the two realized their goals aligned, leading them to partner in starting their own boutique firm, Capital Core Financial. Through her work at Capital Core, Cepelinski has engaged in many charitable programs, both as a donor and as a participant. Specifically, she advises many individuals, families and businesses on strategies to help direct more funding toward causes they care about.

“We found that many people simply didn’t know or understand how they have the option to choose a cause to donate to rather than ‘donating’ their money to Canada Revenue Agency (CRA),” she explained. “Being able to present a cheque for $100,000 to a charity … is a feeling I can’t even describe.”

Cepelinski said that Capital Core Financial has a goal to help redirect at least $1 billion to be donated to the nonprofit sector.

Community building is one of Capital Core’s main values. As such, Cepelinski also donates a lot of her time to various causes, highlighted in the past year by her participation in the Run for Water ultra-marathon, the Covenant House Sleep Out to raise awareness and the 24-Hour Famine for a Better Life Foundation. She personally raised more than $22,000 for these charities in 2014.

Earlier this year, she and colleague Alli Warnyca spoke at the Recharge Conference at the Jewish Community Centre of Greater Vancouver. They talked about how people could change their attitudes about money and debt, and feel good about their finances.

As for her typical client base, Cepelinski insisted she doesn’t really have one. “We work with people who are committed to their goals, that have values that align with ours,” she explained. “People who are wanting to raise the bar in their life and remove their emotional limitations in regards to building wealth.

“I’ve worked with business owners on corporate planning, young families starting to save to buy a home and struggling artists or actors learning to budget and commit to a plan,” she continued. “Many of us walk around with money stories we created at a very young age. We will spend some time discussing those with clients because it’s important that people look at the patterns they are running in regards to their money.”

To set up a meeting with Cepelinski or any member of her team, contact Capital Core Financial at 604-685-6525 or go to capitalcorefinancial.com.

Kyle Berger is a freelance writer living in Richmond.