Director Francis G. Matheu, right, with actors Nolan Fidyk and Dan Landry rehearsing Alan Segal’s Shade Apparel. (photo by Sarah Nicole Faucher)
This year’s Victoria Fringe Festival, billed as “12 days of madcap fun this summer,” started on Aug. 20 and runs to Aug. 31. Included in the lineup are pieces by two local Jewish community members, Alan Segal and David Heyman.
Segal describes his play, Shade Apparel, as “comedy, drama and absurdity.” It features Danver, a playwright rooted in daily routine, who tries to find answers to questions he never knew he had. And, Segal told the Independent, “He is not prepared for the answers. Shade Apparel is a play about wanting to know more and not knowing where to find anything.”
In Segal’s words, our society is “heavily psychologized,” in that everything is given a psychological or emotional origin story, he said. “But, if we breathe, we absorb culture, ideas, ideals and assumptions.
“Most of the time, we have a slight awareness of the precise origin of these. Their origin tale, however, is found in the social cauldron of daily life. This, too, is our apparel. We are clothed in more than material fabric,” he said.
From an early age, Segal has had an interest in how people become, well, anything; for example, how are allegiance, assurance, belonging, anger, dissent, happiness, or its opposite, created?
Segal’s first Victoria Fringe experience was not as a playwright but as a supporter of the arts who was captivated by the aura and array of creativity he observed. Last year, he founded Imbroglio Theatre, which will put on Shade Apparel.
“Beyond headlines and supposed fame, people venture into many realms of expression. I loved it from the start, and I expect many will be enlivened by what is approaching in Victoria at the end of August,” he said.
The creative team for the Fringe show comprises Dan Landry, Nolan Fidyk and Kendra Bidwell (cast), Alan Segal (writer), Francis G. Matheu (director), Elaine Montgomery (stage manager), Luke Weston and Andrea Gregg (lighting design), Phil Letourneau (music and sound design), Sarah Nicole Faucher (costume design) and Doug Wills (poster and program).
“Shade Apparel is the second play I have written – a project I never intended to write and had no inkling of, until it leaped into my mind as a single scene,” said Segal.
His first play, Frey’s Anguish, premiered in March 2024 at Paul Phillips Hall in Victoria.

Heyman’s play, Ducks, takes place in the aftermath of an incident in which 1,600 ducks flew into an oilsands tailings pond in northern Alberta and died – a true event that caused international criticism of the provincial government. Years later, the oil company that owned and operated the pond was fined and the government promised tighter restrictions; however, the damage to Alberta’s reputation was significant.
The fictionalized theatrical story centres on a government communications director who has 20 minutes to retrieve an embarrassing, career-ending invitation erroneously sent out in his name before the media or public find out about it.
“I was communications manager for the premier of Alberta at the time [of the real-life incident] and, although I was not involved in managing the issue … I was able to observe the crisis-management efforts from up close,” Heyman said.
“The characters and events in the play are entirely made up but are informed by my inside knowledge of how communications offices work, and how the media deal with such situations,” he said. “Before joining the Alberta Premier’s Office, I was a political reporter at the Calgary Herald for many years. Many people who work in governments in Alberta and BC have told me that the play feels authentic, which was my goal.”
When Ducks premiered at the Victoria One-Act Play Festival in 2023, it won the prize for outstanding original script. When it was performed at the 2024 Edmonton Fringe Festival, five of eight shows sold out and the play received stellar reviews. The play has also been performed at the Nanaimo Fringe Festival and in Tofino.
Heading into the Victoria Fringe, Heyman said, “We’ve got a top-notch cast, a great director and a great stage manager this year. The rehearsals are going very well and I’m confident it will be a hit.”
Heyman is the show’s producer and, joining him in mounting the Fringe show are Ryan Kniel, Lorene Cammiade, Gloria Snider and Danielle Greschner (cast), Francis G. Matheu (director), Andrea Gregg (stage manager) and Sarah Heyman (associate producer).
David Heyman has written an as-yet-unperformed sequel, Rhymes with Ducks, that he hopes to put on at next year’s festival. “The sequel is designed also to be a second (and final) act, and perhaps one day both will be performed as a single show,” he said.
For the Fringe, Shade Apparel is at Victoria Conservatory of Music’s Wood Hall, while Ducks is at James Bay United Church. Both plays are 45 minutes long. For tickets and more information, visit victoriafringe.com.
Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

