Jacob Kamaras JNS.ORG

More than a mere contract

An outer space-themed ketubah designed by thisisnotaketubah.com.

Judging from its ritual text, the ketubah (marriage contract) that is read aloud during a Jewish wedding ceremony isn’t the most exciting, romantic or joyous document. It spells out a husband’s fundamental Jewish legal obligations to his wife – food, clothing, conjugal rights – and guarantees the sum that the husband will pay his wife in the event of a divorce. Yet, increasingly, today’s ketubah designs are anything but dry and transactional. Going beyond placing a plain document in a basic picture frame, or using common designs such as a view of Jerusalem or the kabbalistic Tree of Life, ketubah artists and consumers alike are developing more elaborate and personalized tastes.

Morgan Friedman, chairman and “lead muse” of thisisnotaketubah.com, calls his initiative “the first company to do outlandish ketubot,” starting in 2011. Friedman said he “wanted a ketubah with super-crazy modern art” leading up to his wedding in 2010, but couldn’t find one. He approached his wife-to-be’s friend, Argentine artist Yael Magenheim, and she designed a ketubah to match his wedding, whose theme was the colour orange. Today, Magenheim is the artistic director for thisisnotaketubah.com, which has created 3,000 ketubot to date. Most customers order designs that the website already offers, but Friedman has a separate site, bespokeketubah.com, featuring commissioned artworks.

“My official reaction and what I tell [customers] is, ‘Whatever makes you happy.’ What makes the world a wonderful place is that different people have different preferences,” Buenos Aires-based Friedman told JNS.org, reflecting on some unique ketubot he has designed, such as one commissioned for a dragon-loving couple who are Game of Thrones fans.

Adriana Saipe was also inspired to enter the ketubah art business through the process of designing her own ketubah, in 2013. For customized ketubot – which make up 20% of her business on inkwithintent.com, the rest coming from existing designs – the Vermont-based artist said she often starts “with a place that has significance” for the couple. She asks them questions like where they met, where they’re living and where they’ve traveled together. For instance, one ketubah the artist is currently working on features landscapes from Miami, Pittsburgh and Providence, three cities where the couple has lived.

Saipe also hides “little secrets” in her designs. In a ketubah for a couple that enjoys rowing, she added boathouses along a river amid a nighttime Philadelphia cityscape; the average observer might not notice the small boathouses, but they are there for the couple to appreciate, Saipe explained, describing this design choice as the difference between the “outer layer that’s art on the wall” and the “inner story for the couple.”

Although Friedman cites 2011 as the advent of the “outlandish” ketubah, other artists estimate that elaborate, unique or customized ketubot were popularized at least two decades ago.

“The current trend to have modern art ketubahs began around the end of the 1990s,” said San Antonio-based artist Nishima Kaplan, who runs artketubah.com. “I was one of the first few artists to be involved in this trend, which was customer-driven. In the 1990s, the technology didn’t allow for just-in-time ketubah prints, so people who wanted an artistic piece with a unique text had to commission a handmade piece. I made a lot of these in the early 2000s. Now, there is such a wide selection of artistic designs on the internet that can be ordered with any text, so there is less demand for handmade pieces that are artistic but not personal, the unique designs that reflect a couple’s life continue to be desired.”

Jerusalem-based artist Danny Azoulay took up ketubah design nearly 20 years ago, when Israel’s tourism minister asked him to design award certificates for companies slated to be named as the top 50 businesses for tourism in the Jewish state. At least 10 people who saw examples of the certificates in Azoulay’s store commented that they would make for compelling ketubot, prompting the artist to pursue that niche.

Azoulay, who runs ketubahazoulayart.com, recalled that, when he first began designing ketubot, most Judaica production took place in China and India, where manufacturing costs are lower than they are in Israel. He understood that he couldn’t compete with sellers of standard mass-produced Judaica items, and needed a niche such as the ketubah. Simultaneously, more customers were asking him to produce commissioned ketubot.

Saipe, who has produced about 1,000 ketubot, said that, based on her conversations with consumers of various ages, the trend of elaborate designs began “somewhere between the 1980s and 2000.”

“There’s a really interesting dichotomy among ketubah artists themselves,” she said, noting that, on the one hand, there are “well-established” artists who produce ketubot with a classic old-world feel, and, on the other hand, there has been the emergence during the last five years of “contemporary” artists who employ “modern symbolism and modern times” in their designs.

What’s the reason behind the trend? The artists agree that customized ketubot are simply indicative of the popularity of personalized art in general, in addition to reflecting the personalization of various aspects of weddings.

“Everyone loves personalized art. This is not a new thing,” said Kaplan, who has created more than 3,000 ketubot since 1998. That said, some couples’ desire to alter and personalize the ketubah’s age-old Aramaic ritual text may also play a role in the trend of commissioned designs, she said.

“Once a couple begins thinking about a text they want that is different from the traditional one on their parents’ ketubah, it may be a natural next step to wanting an art ketubah,” said Kaplan.

Read more at jns.org.

Word choice matters

The Jordan River is “the only river on planet earth that on its good days is a few feet wide, and people claim that it has a bank 40 miles wide.” (photo from Beivushtang via Wikimedia Commons)

Settlements or Jewish communities? West Bank or Judea and Samaria? East Jerusalem or eastern Jerusalem? Those are some of the language choices that journalists covering the Israeli-Palestinian conflict are faced with each day – and those choices should not be taken lightly, experts say.

“It’s the terminology that actually defines the conflict and defines what you think about the conflict,” said Ari Briggs, director of Regavim, an Israeli nongovernmental organization that works on legal land-use issues. “Whereas journalists’ job, I believe, is to present the news, as soon as you use certain terminology, you’re presenting an opinion and not the news anymore.”

“Accuracy requires precision; ideology employs euphemism,” said Eric Rozenman, Washington director of the Committee for Accuracy in Middle East Reporting in America (CAMERA).

At the conclusion of his essay, “Politics and the English Language,” George Orwell argues that writers have the power to “send some worn-out and useless phrase … into the dustbin, where it belongs.” Many Jewish leaders, organizations and analysts wish to do just that with the following terms, which are commonly used by the mainstream media in coverage of Israel.

West Bank: Dani Dayan believes the “funniest” term of all that is used in mainstream coverage of Israel is West Bank. Dayan is the chief foreign envoy of the Yesha Council, an umbrella organization representing the municipal councils of Jewish communities in an area that the Israeli government calls Judea and Samaria, in line with the region’s biblical roots. Yet, media most often use West Bank to describe the area in reference to the bank of the river situated on its eastern border.

“[The Jordan River] is the only river on planet earth that on its good days is a few feet wide, and people claim that it has a bank 40 miles wide [spanning across Judea and Samaria],” Dayan told this reporter. “There is no other example of such a thing in the geography of planet earth. That proves that West Bank is the politicized terminology, and not Judea and Samaria, as people claim.”

Member of Knesset Danny Danon (Likud) has said it’s “ridiculous” that West Bank – a geographic term that once described half of the Mandate of Palestine – has “taken on a political meaning that attempts to supersede thousands of years of Jewish tradition.”

“The correct name of the heartland of the Land of Israel is obviously Judea and Samaria,” he said.

Rozenman, the former editor of the Washington Jewish Week and B’nai B’rith Magazine, draws a distinction between the context of Palestinian and Jewish communities in the area. “If I’m referring to Palestinian Arab usage or demands, I use West Bank,” he said. “If I’m referring to Israeli usage or Jewish history and religion, etc., I use Judea and Samaria. Israeli prime ministers from 1967 on, if not before, used and [now] use Yehuda and Shomron, the Hebrew from which the Romans latinized Judea and Samaria.”

West Bank is fair to use, “so long as it’s noted that Jordan adopted that usage in the early 1950s to try to legitimate its illegal occupation, as the result of aggression, of what was commonly known as Judea and Samaria by British Mandatory authorities,” added Rozenman.

Dayan, meanwhile, prefers to call Palestinian communities in Judea and Samaria exactly that. “The area is Judea and Samaria and, in Judea and Samaria, there are indeed Palestinian population centres, and that’s perfectly OK,” he said. “We cannot neglect that fact, that yes, we [Jews] are living together with Palestinians. And, in Judea and Samaria, there is ample room for many Jews, for many Palestinians, and for peaceful coexistence between them if the will exists.”

Settlements: Judea and Samaria’s Jewish communities are often called settlements, a term that can depict modern-day residents of the area as primitive.

Settlements “once referred in a positive manner to all communities in the Land of Israel, but at some point was misappropriated as a negative term specifically against those Jews who settled in Judea and Samaria,” Danon said. “I prefer to use ‘Jewish communities in Judea and Samaria’ when discussing the brave modern-day Zionistic pioneers.”

Dayan said that “settlements” is not pejorative, but still inaccurate. “It’s a politically driven labeling in order to target those [Israeli] communities,” he said. “Most communities in Judea and Samaria are not different from any suburban or even urban community in Europe, in the United States, in Israel itself, or elsewhere.”

Critics peek under the Conference umbrella

President Barack Obama meets with leaders of the Conference of Presidents of Major American Jewish Organizations in the state dining room at the White House on March 1, 2011. (Official White House photo by Pete Souza)

Since the Conference of Presidents of Major American Jewish Organizations voted April 30 to reject the membership application of the self-labeled “pro-Israel, pro-peace” lobby J Street, the umbrella group has come under siege with accusations of not being adequately representative of U.S. Jewry’s views and for being controlled by a faction of right-wing members.

Yet a closer look at the Conference’s makeup reveals the prevalence of politically centrist or apolitical organizations – particularly among its largest members – such as Jewish National Fund, Hadassah, Anti-Defamation League, American Jewish Committee, B’nai B’rith International, Jewish Federations of North America and American Jewish Joint Distribution Committee. Also included in the Conference are openly liberal groups such as Ameinu and Americans for Peace Now.

“A majority of the groups voting against J Street were secular, centrist groups, not religious or right-wing,” Zionist Organization of America national president Morton A. Klein suggested, noting that by his count there are no more than 11 religious or right-wing groups among the Conference’s 50 members.

“To say it’s not inclusive when you have Peace Now, Ameinu, [American Friends of] Likud and ZOA in the Conference, is an absurd statement,” Klein added.

J Street responded to the vote with a letter on its website addressed to Conference of Presidents executive vice-chairman/chief executive officer Malcolm Hoenlein, stating, “Dear Malcolm: Thank you for finally making it clear that the Conference of Presidents is not representative of the voice of the Jewish community. We recognize the need for an open and honest conversation on Israel in the United States. We appreciate you being honest. Now we’ll work on the openness.”

To gain membership in the Conference, J Street needed the support of two-thirds of the body’s members. Forty-two members showed up for the vote, whose final tally was 22 against J Street, 17 in favor and three abstentions.

JOFEE – an antidote to pessimism

Adamah Dairy co-managers Glenn Katz and Steve Sherman tending to new goat kids last year. (photo from Hazon)

More than five months after the Pew Research Centre’s A Portrait of Jewish Americans survey drew widespread pessimism over rising intermarriage and assimilation, as well as declining connection with synagogues and other institutions, proponents of a newly released study believe they may have the antidote for what ails the Jewish community.

On March 10, the Jewish nonprofit Hazon and six funders released Seeds of Opportunity: A National Study of Immersive Jewish Outdoor, Food and Environmental Education (JOFEE), whose findings drew from a mixture of focus-group data, a survey of 800 people age 18 and older, and review forms submitted by 41 programs. All programs examined were what the study called “immersive” experiences of four days or longer that fall under the umbrella of JOFEE. The acronym, although coined specifically for the purpose of the study, is lingo that the report’s supporters hope will grow to define a movement and become part of the Jewish vernacular.