Brittni Jacobson

More than a pageant

Vancouver Jewish community member Alicia Ohana is Miss Canada Petite 2016/17. (photo from misscanada.tv)

This August, self-described proud Jewish community member Alicia Ohana won the title of Miss Canada Petite 2016/17.

The mission of the national competition, which took place in Toronto, is to “help raise funds and bring public awareness to [competitors’] charitable causes; promote multiculturalism, special events and nonprofit fundraisers throughout Canada. Be a symbol of today’s modern woman!”

Born and raised in Vancouver, Ohana, 23, works at All Hair & Skin Care, a beauty salon owned and operated by her family. She had never competed in a pageant before, but was inspired to get involved because of the various opportunities this particular event provides.

“The Miss Canada Globe Pageant is a beauty pageant that offers girls all over Canada a chance to get involved in their community and represent a charity of their choice to help fundraise for improvements,” she told the Independent in an interview before the competition. “I was modeling jewelry for a company and met another girl that previously participated in the same pageant. She said it was a life-changing experience that opened many doors for her community-wise and has, overall, made her a well-rounded person with more unique experiences.”

Excited by the prospects of meeting new people, making a difference and traveling, Ohana began the lengthy application process.

“I went through multiple interviews by application, phone and essay submission,” she said. “They accept people who want to make a change, are looking for something new and exciting, and can handle pressure.”

And the pressure was intense, as Ohana realized once she was accepted into the contest, for which she was sponsored by Pharmasave (Oak and 41st), After Five and the Jewish Community Centre of Greater Vancouver.

“To prepare, I have been working out everyday (thank you, JCC!), researching charities, fundraising to help cover costs of the pageant, and trying to find appropriate gowns, clothes and attire,” she said. “I have been educating myself on foreign events, I have been writing many essays on how I plan on helping my charity and community, and I’ve also been designing and making my national costume.”

Ohana admitted that she was surprised by the time, work and commitment required.

“It’s taken me months to prepare and it’s honestly unbelievable,” she said. “I thought this was going to be about great hair, dresses and a trip to Toronto! But, it turns out, it’s a whole lot of research about my community and becoming involved to make it a better place.”

Ohana’s road to the pageant had its obstacles. In April, mere months before the competition, she made the difficult decision to withdraw due to her father’s battle with mental illness.

“My father unfortunately slipped into a huge depression, causing me to put more important things first,” she explained.

It was the time spent at her father’s side while he was in hospital that opened her eyes to the needs of that facet of her Vancouver community.

“I met other patients and saw how lovely and warm they were, and saw how grim the hospital was, and I realized I could help raise awareness about the conditions and actually make a change with the help of the pageant,” said Ohana. “The patients inspired me to make changes for their sake.”

Ohana jumped back into the competition in June with the hope of making those changes.

“It has actually set me back quite a bit,” she admitted. “I’ve returned donations, let go of sponsors, and didn’t have time to properly fundraise, which has caused me to work way harder, but I believe everything will work out fine!”

In light of her experiences, Ohana used the pageant platform to get involved with the VGH & UBC Hospital Foundation, specifically the fundraising unit for mental health care. But her commitment extends beyond the event.

“Because of what my father went through, the conditions at the hospital really struck a chord with me and this is more of a personal goal, to make things better, rather than just for the sake of the pageant,” she said.

Nonetheless, her participation in the pageant was essential for her to make the impact she wanted.

“This pageant is helping me get involved with charities that have helped my family personally and is giving me more of a voice,” she said. “Before I joined, I felt I could only help so much, but now it’s given me the power to join the foundation and raise awareness.”

Ultimately, Ohana wishes to help instil a sense of hope and community in the hospital’s mental health patients and their families.

“I hope to organize a group of people affected by mental illness directly or indirectly to help patients, once discharged, become more involved in the community so they do not feel so lost,” explained Ohana before the pageant. “I want to provide support for the patients in terms of visitation and outings, as many of them do not have supportive families or visitors and are faced with loneliness, boredom and a tough environment both inside and outside the hospital.”

During her father’s illness, Ohana saw firsthand the valuable difference being part of a strong, supportive community makes.

“As my family has experienced, a sense of community is everything,” she said. “Without this wonderful Jewish community, things would have been a lot harder and we would not have been able to handle it.”

Ohana – who won Miss Petite British Columbia and then took the national title – is following through on her pageant goals. Inspired by the 80 contestants of the event, she said, “I created OHANA support circles right after the pageant to help people who have gone through rape, abuse, mental illness, homophobia, molestation, eating disorders and many other forms of trauma; for victims to share their stories with other victims who do not have a support system. I’m hoping I can strengthen communities and destroy the fear that has been put in people. It has been lovingly received and I have had many men and women approach me to join. My pageant sisters across Canada are also taking on my challenge and starting circles in their communities.”

The group is accessible via facebook.com/ohanasupportcircles.

Ohana is also collecting donations in the form of toys, art supplies and books in support of fundraising for mental health care, which can be dropped off at All Hair & Skin Care on Oak Street.

“This year,” said Ohana, “I promised myself to try everything new that comes my way – and my life has definitely changed since I have.”

Brittni Jacobson is a freelance writer living in Toronto.

Following a noble pursuit

JustGreet allows customers to pick a greeting card online that will be mailed with a handwritten message of their composition. (photo by Sophia Hsin)

Vancouver-based JustGreet describes itself as “the cutest greeting card service on the internet.” The company’s model is unique in that it combines the convenience of online services with the meaningfulness of a handwritten and mailed greeting card. Founded just last year, the JustGreet team has already been nominated for a Small Business B.C. Award, being recognized in the best emerging entrepreneur category.

Creative director and Southern California native Lauren Berkman joined the startup after sensing its potential to fill a gap in the $30 billion greeting card industry.

“I really got my initial interest in startup life when I lived in Tel Aviv, Israel, an amazing hub of entrepreneurial ventures,” Berkman told the Independent. “While there, I worked for two tech startups, though after some time returned to the U.S. to work at an advertising agency, and then to Vancouver to complete my MBA at UBC. While at UBC, I completed an internship in market research, the main project of which was focused on JustGreet. While working on this research project, my interest was sparked by the simplicity of the service and the sentimental value greeting cards have held throughout my life.”

While people have come to rely on the ease that technology allows, Berkman said that JustGreet recognized that potential customers wanted something different from what existing online greeting card services were offering.

“The mainstream sentiment nowadays is that online communication is becoming increasingly noisy and impersonal – information fatigue is a mainstream sentiment,” she explained. “We realized that there was a big unaddressed opportunity to provide people and brands with a way to communicate that’s authentic and meaningful.”

Customers simply select a card from an online assortment and type a personalized message, then the JustGreet team takes care of the rest and the lucky recipient receives a handwritten card in their mailbox.

“That is the great thing about JustGreet. We are able to provide the best of both worlds – the convenience of technology in the ability to order a greeting card online but, ultimately, the same product ending up in the hands of the consumer had you gone to the store, picked the card out yourself, handwritten it, bought the stamps and put it in the mailbox,” said Berkman.

What sets JustGreet even further apart from many other companies is its commitment to ensuring its services are ethically and environmentally responsible. Each greeting card is printed on 100% recycled paper. Additionally, Berkman maintains that JustGreet would not exist without the community of independent artists who design the cards.

“Each artist is compensated directly with the sale of each card that features one of his or her designs. It is with this model that we have been able to attract such talented artists. We want to provide a platform in which we can help support our artists’ creative endeavors, and provide a mechanism to share their work with a larger audience. We are always welcoming new artists to the family, and love hearing from new ones who have interacted with our brand and want to get involved.”

As the company grows, JustGreet is working to allow its community of artists to grow as well. “We launched with 10 artists from the Vancouver area but just recently we had three join from the U.S. and one from South America,” said Berkman.

The addition of some artists from outside Vancouver is reflective of the company’s desire to reach customers beyond the city while maintaining a feeling of community.

“Greeting card tastes ultimately transcend borders and cities, so rather than view ourselves as a small local business, we would like to be seen as a community that supports its artists and consistently delights its customers, no matter how big it gets. As JustGreet expands, so does our community, and the variety of designs and inspiration we can offer to that community,” said Berkman.

Therefore, despite its potential for global growth, Berkman promises that JustGreet’s mission will always be “to help families, friends and loved ones stay connected in a way that gives people the personalization and sincerity they deserve.”

JustGreet’s initial local success was reflected in its 2015 Small Business B.C. Awards nomination. “We had only just launched when we were nominated for this award, so the fact that we were on anyone’s radar alone was very exciting,” said Berkman. “It’s a tremendous honor to be recognized amongst some of B.C.’s most promising new companies.”

She added, “In one year, we’d like to be able to say that we’re a fast-growing greeting card and stationery lifestyle brand with global online and wholesale operations. Our goals are pretty simple – create as many happy moments as we can and support the artists in our community. We think it’s a noble pursuit and our team is excited about it.”

Brittni Jacobson is a freelance writer living in Toronto.

Jungle comes to the city

Luc Roderique as Shere Khan and Camille Legg as Mowgli in Carousel Theatre for Young People’s The Jungle Book. (photo by Tim Matheson)

This month, Carousel Theatre for Young People presents The Jungle Book, the musical adaptation of the classic story by Rudyard Kipling. For the production at Waterfront Theatre, which opens April 17, local Jewish community member Anton Lipovetsky takes on the role of sound designer and additional music.

The Studio 58 alumnus is no stranger to the Vancouver performing arts scene. Lipovetsky has worked as an actor for many local companies since graduating from the Studio 58 acting training program in 2011. “Now I spend about half my year working as an actor,” he said, noting that he’ll be joining the cast of Bard on the Beach again this summer, “and, roughly, the other half creating music and musical directing for local theatrical productions.”

He approaches each project in a different way.

“I try to be as prepared as possible for theatre gigs, but, especially if I’m in a designing role or leadership role like musical director, I have to make more decisions, and make them earlier, and those decisions will affect more people. I suppose there’s more pressure at the beginning. But then, unlike performing, as rehearsals get underway, I’ll become more and more hands-off, showing trust to the performers, creative team and crew,” he said.

Lipovetsky does not remember one exact moment when he realized he possessed a talent for composing and sound design. Rather, he noted that he has been playing the guitar and writing music his entire life, and music naturally worked its way into his career.

“I’ve been singing and writing songs for as long as I can remember,” he said. “I fell in love with theatre in high school (I had great teachers). Then, through my training at Studio 58, I learned how multi-disciplined a theatre artist can be. I’m always looking for new ways to challenge myself as a creator.”

Regarding his latest endeavor, The Jungle Book, Lipovetsky said there are inherent nuances when working on an adaptation, but there is always room for further expression.

“There’s always a degree of pressure when dealing with any story as beloved as The Jungle Book, but I think [director] Kayla Dunbar’s innovative concept will allow audiences to approach the show from a new angle.… The adaptation, written by Tracey Power, comes with some great tunes by Tracey and her collaborator Steve Charles, and encouragement to create jungle soundscapes and rhythms. I will be working with the fabulous percussionist Todd Biffard to devise a score played through traditional Indian instruments, like the tabla and dhol.”

Given that Carousel Theatre is geared towards youth – on, behind and in front of the stage – it is expected that much of the audience will be made up of children. Parents should note, however, that the theatre company recommends that viewers be 6 years old at least, as “[t]here are some intense moments and strong themes, with characters in the play dealing with topics that include hatred, prejudice, killing and death.”

Aware of who the audience will be, Lipovetsky said, “The most important value for me in this process is making sure the sound/music is clear for the youth and economical (not too long!). I do think the sound/music is going to elicit a big range of emotions from the youth … we will definitely mine the comedy, but we’ll search for dramatic depth, as well. Keeping the stakes high is important to a discerning young audience.”

The Jungle Book is, above all, a story of finding empathy and acceptance in the face of prejudice and intolerance.

“I think everybody feels like an outsider at some point in their childhood,” said Lipovetsky. “Jewish children may feel that especially because of how small the Jewish population is; they may feel underrepresented. Mowgli is treated like family by Baloo and the wolves, even though he is so different from them. Because of this kindness, Mowgli learns integrity, ultimately connecting with his roots and becoming a hero. I hope children root for him! And I also hope they want to be like Baloo in their own lives … compassionate and helpful to others.”

Lipovetsky believes that the story of The Jungle Book serves to emphasize that it is often through unlikely connections with those who may be different to us that we are able to become better ourselves.

With respect to how theatre can transmit values and offer guidance for how to approach life, Lipovetsky said, “What I have found is that art helps me to better understand others and better understand myself. I think understanding is more powerful than tolerance.”

The Carousel Theatre for Young People production opens April 17, just two days after Disney’s The Jungle Book remake hits movie theatres. Lipovetsky called it “the spring of The Jungle Book” and believes the movie will help the play’s success.

For tickets to The Jungle Book, which runs Saturdays and Sundays, 2 p.m., until May 1, visit carouseltheatre.ca.

Brittni Jacobson is a freelance writer living in Toronto.