Tag: Sharon Tal

CHW’s Fashion Blooms

As part of Fashion Blooms on March 31, Canadian journalist, media personality and fashion entrepreneur Jeanne Beker, left, will interview Israel’s Sharon Tal, head designer of Maskit. (photos from CHW)

Canadian Hadassah-WIZO (CHW) presents the second annual Fashion Blooms on March 31. The national virtual fundraising event – highlighting innovation, sustainability and the future of Israeli fashion – will feature Canadian journalist, media personality and fashion entrepreneur Jeanne Beker interviewing Sharon Tal, head designer of Maskit.

Israel fashion house Maskit was conceived in 1954 by then-designer Ruth Dayan, as a contemporary luxury clothing brand. Known for its intricate ethnic embroidery, Maskit was revolutionary in advancing economic opportunities and bridging cultural divides by employing thousands of Jewish, Arab and Bedouin women artisans. Since Tal took over the helm in 2014, she and Maskit have launched collections that are shown internationally and adored by celebrities. One of Tal’s latest designs, a peacock-embroidered caftan, was created in close collaboration with Sarah Jessica Parker and featured in the first episode of And Just Like That, the HBO revival of Sex and the City. Tal continues to honour and innovate, revitalizing a brand while earning plaudits for Maskit’s designs.

“As the former head of embroidery at Alexander McQueen and intern under Alber Elbaz at Lanvin, Sharon’s appreciation for tradition is matched only by her diligence and willingness to reinvent,” said Beker, event emcee. “She has what it takes to build upon the Maskit dynasty while also creating a legacy of her own.”

Fashion Blooms is also the Canadian debut of two trailblazing female fashion designers based out of Tel Aviv: Maya Reik Belfer, founder and designer of Marei1998, a luxury brand focused on sustainability and eco-conscious materials; and Danit Peleg, founder and creative director of Danit Peleg, known for its disruptive and innovative approach that is revolutionizing the fashion industry through open-source designs and 3D printed technologies.

Restrictions permitting, CHW centres across the country will host VIP invitation-only in-person viewing parties for Fashion Blooms. The virtual event will include an exclusive online auction, featuring fashion accessories and luxury brands, and an online vendor marketplace for a virtual shopping experience.

To register, participants can visit chw.ca/fashion-blooms. Tickets start at $40. Fashion Blooms proceeds support the CHW Neri Bloomfield Academy of Design in Haifa, Israel, supporting student scholarships and ultramodern equipment to enhance the future of the Israeli fashion industry.

The CHW Neri Bloomfield Academy of Design awards academic degrees in a wide variety of creative fields, including graphic design, architecture and fashion. This institution is building academic excellence and becoming an influencer and innovator in the world of design. It nurtures individual creativity among its pluralistic student body while instilling a sense of community and coexistence.

For more information, contact Rebecca Bowslaugh, CHW director of marketing and communications, at [email protected] or 416-477-5964, ext. 111.

CHW is a non-political, nonpartisan national network of volunteers and professionals who believe that the advancement of education, healthcare and social services transcends politics, religion and national boundaries. Over the last century, CHW has been involved in all aspects of Israeli life, supporting women, children and families in Israel and here in Canada. Learn more about CHW at chw.ca.

– Courtesy Canadian Hadassah-WIZO

Take time to see Maskit

Maskit is located at 4 Auerbach St., in Jaffa. (photo from Maskit)

When next in Israel, in addition to walking the beaches of Tel Aviv, being spiritually uplifted at the Wailing Wall in Jerusalem and enjoying the food across the country, carve out some time to see the fashion houses that have put Israel on the map.

Over the last few years, Israel has been leading in the fashion industry, with numerous graduates from Shenkar College of Engineering, Design and Art landing jobs with renowned fashion ateliers in Europe. But let’s take a step back in time.

In the 1950s, post-independence, immigrants from Yemen and Morocco arrived in Israel. The government sought to train the women in textiles in order to provide for their families. At the time, Ruth Dayan (Moshe Dayan’s wife) was approached to lead the women and, seeing their talent in embroidery and weaving, she suggested that the government and a Hungarian designer, Fini Leitersdorf, initiate a designing business.

The House of Maskit became the headquarters of fashion, with Ruth Dayan as the principal designer. Maskit became famous for their signature caftan, with embellishments of embroidery, textures and the colours of Israel. At their peak, Maskit was featured in Vogue. Their tunic-style creations were considered art, gaining world recognition, enabling them to sell in Bergdorf Goodman, Neiman Marcus and Saks. As Maskit’s success grew, a higher-end line was introduced, which had buttons made from river stones, olive trees and pure silver. The fabrics were from the finest sheep’s wool, as well as silk, linen and cotton.

In the 1970s, however, the Israeli government stopped funding Maskit, shifting its spending to other priorities, notably the military. Ruth Dayan stepped down and, ultimately, Maskit closed.

Full speed ahead some 30 years, designer Sharon Tal, who graduated from Shenkar, returned to her native Israel after designing for the House of Lanvin in Paris and Alexander McQueen in London.

Although a new mother, she was still working, involved with a British lifestyle website that focused on the trends in Israel. Tal’s aha moment came when she saw Duchess of Cambridge Kate Middleton’s wedding dress, which was designed by the House of Alexander McQueen. Upon viewing the outfit, with its elaborate embroidery, she knew it was time for her to get back to design.

Together with her husband, Nil, they discovered that the House of Maskit was ready to reopen. Tal picked up the phone and called Ruth Dayan, then 94 years old. The two became friends and Maskit eventually was reborn, in 2013, melding together its history and Tal’s designs, known for their soft lines and feminine feel.

Maskit’s clients include actresses like Sarah Jessica Parker and Jamie Lee Sigler. However, one of the greatest honours was when the late first lady of Israel, Nechama Rivlin, bestowed then-U.S. first lady Michelle Obama with a coat designed by Tal on a visit to Israel.

The couturier’s home is in Jaffa, where Tal has her atelier. The décor is wondrous, with stone walls, warm natural hues and rows of heavenly designs displayed. On your next visit, do some shopping for what are sure to be lifetime classics.

For more information, visit maskit.com.

Ariella Stein is a mother, wife and fashion maven. A Vancouverite, she has lived in both Turkey and Israel for the past 25 years.