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Tag: fundraising

Bringing our seniors home

Bringing our seniors home

The author and her youngest son, Joel, enjoy Purim at the Louis Brier Home and Hospital. Her eldest son, Benjamin, was the photographer. (all photos by Benjamin Harrington)

When the Hebrew Men’s Cultural Club met in 1945 to talk about starting a home for the elderly, their project began with 14 men, with $5 each. The first home opened in 1946 with 13 residents. Now home to more than 200 seniors, the Dr. Irving and Phyliss Snider Campus for Jewish Seniors includes the Louis Brier Home and Hospital, and the Weinberg Residence. With many new programs and services, the campus has formed powerful bonds with the surrounding community.

This spring sees the launch of a new fundraising campaign by the Louis Brier Jewish Aged Foundation, which provides financial support to the campus. To interview members of the foundation board and staff about the campaign, I made my visit to the Louis Brier Home with both of my children during their spring break. Benjamin, 8, and Joel, 5, are used to volunteering in a seniors home, and are quite comfortable coming to work with me. Without grandparents in the area, it was a blessing for us all to be able to visit the home.

photo - Music therapist Megan Goudreau provides holiday entertainment
Music therapist Megan Goudreau provides holiday entertainment.

Before even shaking any hands, the first thing we noticed was the art. There is art everywhere, and not mass-produced art but carefully curated, vibrant images, full of life, movement and different textures. According to foundation president Harry Lipetz, this is thanks to the organization’s art committee. Every piece is a donation.

We met first with Dr. Judith Globerman, interim chief executive officer of the Snider Campus. Asked to point to some of the home’s distinguishing features, she described an atmosphere that is “more personal than institutional. Our staff feels it’s their home, too, and they tend to stay with us a long time.”

Residents also have a sense of agency, so, for example, if the seniors want to suggest changes – even to the art hanging outside their room – these changes can be made quickly.

Describing her place of work, Globerman spoke about energy, love and understanding. “The energy is warm, celebrating life; people’s faces here light up, there’s always life going on around you, even if you’re not moving yourself.”

Lipetz joined the Brier Foundation for this very reason. “It is a happy place,” he said. “I saw the level of caring, from custodial staff right through to top management.”

Bernard Pinsky, chair of the current fundraising campaign, can attest to the heimish (comfortable, homey) quality of the Louis Brier Home.

“Both of my parents lived there, as well as my uncles and aunt,” he said. “For a period of 21 years, at least one of my relatives lived there. My mom was at Louis Brier for 13 years. I was there a lot and saw for myself the warmth, the quality of the care. The program director goes into residents’ rooms personally to check in, to encourage seniors to join activities. It makes such a difference to be invited personally, to keep you connected to community life.”

The Louis Brier is the only Jewish home for seniors in the province. As such, it carries a certain responsibility, said Pinsky. He speaks of the community’s pride in being able to offer a life with dignity in a warm and stimulating environment to our seniors.

“Donors’ contributions make it a Jewish home,” he said. “They allow us to offer the special things that help people to live more fulfilling lives: kosher food, a weekly minyan, festivities for every Jewish holiday.”

That said, nothing prepared us for our visit at Purim, where we were greeted by staff wearing rainbow tutus, feather boas, glittery glasses and spotted mouse ears. As we stood in the entrance hall among the balloons, an elderly resident wearing googly-eye glasses strolled through with some friends waving groggers. Needless to say, this was a little different from my sons’ previous experiences of seniors facilities.

photo - Residents get into the spirit of Purim
Residents get into the spirit of Purim.

When I spoke with Pinsky, he talked at length about the Louis Brier’s music therapy program. Offered by a team of professionals, it is based on research that shows how music calls on a different part of the brain than speech. Pinsky observed, “People can sing songs they knew 60 or 70 years ago, when they can’t even speak.”

He added, “We have the best seniors music therapy in the province. There’s music every single day.”

The March calendar includes weekly Shabbat music, ukelele sing-alongs and jam sessions, as well as a concert of Russian music and a piano recital. We caught a flavor of this during our visit when music therapist Megan Goudreau played her guitar and sang one of the residents’ favorite songs, “Kol Ha’olam Kulo.”

photo - Even a friendly dog joins in the festivities
Even a friendly dog joins in the festivities.

The home was a hive of activity when we visited, with youngsters volunteering, residents – and a couple of friendly dogs! – milling about. Costumed kids came by with their families and sang on both floors of the home. Nothing beats the sight of a mini race-car driver delivering a “Chag Purim!” message with a huge smile to delighted seniors.

“The three things that concern residents the most – beyond housing – are food, music and companionship. The foundation provides that. It’s beyond public funding,” said Lipetz.

The seniors “are not coming here to be housed,” he added, “they are coming here to live.”

Pinsky agreed. “It’s amazing what we’re able to do. Loneliness is one of the biggest problems for seniors, so seniors with families who live out of town can be visited by special companions.”

Louis Brier residents have access to their own rabbi, Hillel Brody, spiritual leader of the Chava and Abrasha Wosk Synagogue. Located within the home, the synagogue is funded solely by the foundation. In other words, like the music, the companions and occupational therapy, it is a gift from the community.

The new campaign is a quest to raise $1 million. Pledges are for two years, so a $5,000 donation would be given in two portions of $2,500 each.

“These funds are essential to maintain continuity in the programming,” said Pinsky. “The home needs to budget 12 months ahead, for the next fiscal year. If we fall into deficit, these life-improving programs need to be cut.”

Added Lipetz, “For many residents, this is their last home. We want to make it their best home.”

Shula Klinger is an author, illustrator and journalist living in North Vancouver.

Format ImagePosted on April 8, 2016April 6, 2016Author Shula KlingerCategories LocalTags fundraising, Globerman, Lipetz, Louis Brier, music, Pinsky, Purim, seniors, Weinberg Residence
One day to raise $1 million

One day to raise $1 million

Twenty Orthodox Jewish outreach groups to fundraise together.

The Association for Jewish Outreach Professionals (AJOP) has issued a challenge to North American Orthodox Jewish outreach organizations to raise $1 million in one day collaboratively. And it’s all or nothing.

Each of 20 outreach organizations will have 24 hours to raise approximately $50,000 or more, each using the crowdfunding platform charidy.com:

  • All donations pledged online on Feb. 17 will be matched by three donors, quadrupling each gift.
  • If the organizations do not meet their online goals within 24 hours, none of the pledges will be processed or collected for any of the organizations.

Rabbi Yitzchok Lowenbraun, national director of AJOP, explained, “This ambitious event is designed to increase support for the participating organizations, allowing them to spend more of their time on outreach, and less time on fundraising. At the same time, we hope to give hundreds of people who would give a gift to kiruv [bringing secular Jews closer to Orthodox Judaism] a chance to show their support, as well as encourage new donors who have an affinity for kiruv and would give $10, $18 or $100 if they had an easy way to do it. At the end of the day, donors at all levels will see how significant their support is and that they are partners in a much bigger picture – their donation to a local organization will help leverage $1 million for the klal [whole].”

Participating organizations include UJCEEA (United Jewish Communities of Eastern Europe and Asia), Judaic Heritage (University of Maryland, Baltimore), Meor NYU (New York University), Aish Israeli, Aish Jerusalem, OU (Orthodox Union) NextGen and NCSY (National Conference of Synagogue Youth) alumni program.

The donation page (charidy.com/millionforoutreach) will only be open on Feb. 17, but earlier this week, information about the event was posted on millionforoutreach.com.

Format ImagePosted on February 13, 2015February 12, 2015Author AJOPCategories WorldTags AOJP, charidy.com, fundraising, kiruv, Orthodox1 Comment on One day to raise $1 million
Funding for entrepreneurs

Funding for entrepreneurs

Digital Shmita is one of four projects that received 2015 Natan Grants for ROI Entrepreneurs.

A digital Shmita project, Israel’s version of the radio show This American Life, a global initiative promoting tourism to Jewish communities and a foundation supporting Israel Defence Forces soldiers who served in the Yahalom unit were all awarded 2015 Natan Grants for ROI Entrepreneurs.

In late January, the Natan Fund, a giving circle for young professionals, issued its third annual round of dedicated grants for ROI Entrepreneurs, totaling $40,000, to four ROI (“return on investment”) Community members from the United States, Israel and Latin America. These grants will kickstart projects that invite young Jews and the broader community to explore and experience diverse and creative ways of bringing Jewish values and culture into their lives.

The partnership between Natan and ROI Community was formed to connect Natan Fund’s young philanthropists with ROI members who have developed cutting-edge projects to deepen global Jewish engagement. The recipients of the 2015 Natan Grants for ROI Entrepreneurs are:

Digital Shmita (Israel): Digital Shmita is taking the idea of Shmita (Fallow) to the internet. Digital Shmita works in collaboration with Labshul’s FallowLab and the Print Screen Festival for digital culture in Israel. Its ultimate goal is to produce free solutions that will allow everyone to experience Shmita in their daily connected lives. fallowlab.com/digitalshmita.

Israel Story/Sippur Israeli (United States and Israel): Israel Story is a new radio program dedicated to telling the story of a different, diverse Israel. Modeled after National Public Radio’s This American Life, this show seeks to portray the intricacies of Israeli society and showcase its plurality. It seeks to amplify and humanize voices that are rarely heard on the airwaves; to tell long-form, non-fiction tales by, and about, regular Israelis. israelstory.org.

Judaic Tourism (Latin America): Judaic Tourism is a project that works to strengthen Jewish identity through the preservation and enhancement of Jewish heritage. It connects people with history, culture and Jewish life in cities around the world, promoting tourism to Jewish sites and communities and connecting visitors to local Jewish culture. turismojudaico.com.

Yahalom Foundation (Israel): The Yahalom Foundation will be the first nonprofit organization benefiting current and former soldiers of Yahalom, a special forces combat engineering unit in the IDF. The foundation is dedicated to supporting Yahalom commandos during their active-duty service and afterwards, during their reserve duty. amplifiergiving.org/organization/131/yahalom-foundation.

The work of these ROI activists and entrepreneurs dovetails with the Natan Fund’s mission (natan.org) to provide early-stage funding for creative approaches that seek to address some of the central challenges facing the Jewish people and Israel. Among Natan’s goals is to create new access points to Jewish life, especially for younger Jews who are less engaged with existing communal organizations. Its members pool their charitable contributions, set the philanthropic strategy and agenda for the foundation, and allocate funds to organizations that are building new visions for the Jewish people and the state of Israel.

Founded in 2006, ROI Community (roicommunity.org) is part of the Charles and Lynn Schusterman Family Foundation, a global organization that encourages young people to create positive change for themselves, the Jewish community and the broader world. ROI Community members channel a diversity of perspectives, skills and interests toward a shared passion for advancing ideas and partnerships that will strengthen Jewish communities and improve society.

Format ImagePosted on February 13, 2015February 12, 2015Author PuderPRCategories WorldTags entrepreneurship, fundraising, Natan Fund, ROI community

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