JFS fundraiser takes guests on “plane ride” to a place above the clouds. (screenshot)
Jewish Family Services is doing something new with its Innovators Lunch. Normally a large in-person event, the annual fundraiser this year is an entirely digital experience that forgoes the usual format of lunch and speaker. And, for the first time, registration is free.
In lieu of a ticket, guests receive a “boarding pass” to click on, which will transport them to a virtual plane, rising above the clouds in what feels like a virtual gaming experience. An introductory message appears from Tanja Demajo, JFS chief executive officer. Once at their digital destination, attendees can navigate to learn about JFS services and the impact they have on the lives of clients.
An AI host greets guests, guiding them through the Gallery of Innovation to view stories focused on three different pillars of JFS services: food security, mental health, and wellness and senior care. There is an opportunity to donate and support the areas of greatest need.
“Even though we can’t physically connect with each other, we’re trying, through this experience, to engage people in this space with some imagination and playfulness, so they can see things in a different and inspiring way,” said Demajo. “As JFS’s major annual fundraiser, the funds raised are critical in giving us the assurance that the 3,000 clients who depend on us to feel secure and supported can continue to do so during the third wave of the pandemic.”
The Innovators event went live on May 4 and has been extended due to popular demand. Flights will continue to “take off” for another week. Visit jfsvancouver.ca for details.
– Courtesy JFS Vancouver