Tag: Ido Aharoni

Oslo not a failure: Aharoni

Dina Wachtel of Canadian Friends of the Hebrew University, and Ido Aharoni, a former top Israeli diplomat who now teaches at various universities. (photo by Pat Johnson)

Zionism is as popular now as it has ever been on North American campuses, according to a former top Israeli diplomat who now teaches at multiple American universities.

The bad news, he added, is that Zionism was never a hit on North American campuses.

“Zionism was never popular in academia,” said Ido Aharoni, speaking with the Independent during a trip to Vancouver as a guest of Canadian Friends of the Hebrew University. “In fact, I would argue that … we’ve never had so many Zionists in North America as we have today.”

Protests on campuses and reports of professors inculcating anti-Israel ideas are disturbing, he said, but it’s not new. 

“The people that are at the front of the effort, that spearhead the effort, are different,” he said, arguing that the vanguard now is comprised of foreign students and descendants of immigrants from societies where antisemitism is endemic. “But it’s the same thing, the same messaging that was designed by the Soviet Union.”

Aharoni is a 25-year veteran of Israel’s foreign service, a public diplomacy specialist, and founder of the Brand Israel program, which, since 2002, has sought to reposition Israel in the public mind globally. He served in the Israeli consulate in Los Angeles in the 1990s and was consul general of Israel in New York and the Tri-State Area from 2010 to 2016.  

Since retiring from government in 2016, Aharoni has lectured and spoken at academic institutions including Harvard, Yale, Princeton, Wharton and Berkeley on topics such as Israel’s foreign relations, mass media, the information revolution, public marketing, and nation branding. He has served as a professor of business at Touro University, as a professor of international relations at New York University and is the Murray Galinson Professor of International Relations at University of California in San Diego and San Diego State University’s business school. 

In addition to teaching and lecturing, Aharoni provides advice to international companies to access Israeli innovation. He also helps businesses and agencies communicate with governments. His third focus is strategy and planning, particularly helping clients tell their story. 

Aharoni contests widely held assumptions, including that Israel is unpopular in Western countries. Opinion polls say large majorities of respondents side with the Jewish state, he said. That does not necessarily translate, however, into family vacations in Israel or investments in Israeli enterprises. Changing that mindset could include convincing non-Israelis to consider differently the challenges the country faces.

“Think of terrorism the same way you think of crime in any major urban centre in North America,” he said. “If you only focus on attempts to carry out criminal acts, or the number of criminal acts carried out, then the picture can be very scary.”

If all anyone heard about Vancouver was crime statistics, he said, they might be reluctant to visit or invest. “That’s what happened in Israel,” said Aharoni. “We communicated our problems to the world. At one point, it became the only thing we communicated to the world. As a result, the world doesn’t see us beyond those problems.”

It’s hard to alter a narrative once it is set, he said. And yet, he added, Israel is no more dangerous a place to visit – and far more stable a place to invest – than many other spots in the world. 

“You know how many inflammations of violence we have right now in the world taking place?” he asked. “People are talking about Israelis and Palestinians as if it’s the only conflict in the world and I think there’s something wrong about that.”

Early in his career, Aharoni was involved in the beginnings of the Oslo Peace Process. He was the policy assistant to Uri Savir, director-general of the Israeli foreign ministry under then-foreign minister Shimon Peres. “I was part of a very small group of people that knew about the secret negotiations and my job was mostly to prepare him for meetings,” he said. 

Aharoni rejects the narrative that the entire process is a story of failure. What did fail was the assumption by Israelis and the broader diplomatic world that Yasser Arafat would confront the extremists on his side, get Hamas in hand, end incitement against Israelis and prepare his people to live in peaceful coexistence.

The Palestinians faced their Altalena moment, he said, citing a pivotal incident in the earliest Israeli history, when the prime minister, David Ben-Gurion, ordered the nascent Israel Defence Forces to attack the Irgun ship Altalena, effectively ensuring there would be a single, unified military force in the country.

“If you ask me, this was the biggest mistake: the assumption that Arafat was of that calibre. But the truth is that Arafat was no Ben-Gurion,” said Aharoni. “Arafat was not of that calibre. He was in it way over his head. He didn’t have the skill or the character – nor the desire. To have the desire, you have to have some knowledge of history, you have to have some depth. He had none of that. He was in love with the position of a rebel, of a revolutionary. He thought he was Che Guevara and that was his historical reference. If you ask me, that was the biggest failure.

“Other than that,” he argued, “Oslo was a big success.”

Before Oslo, he noted, Israel did not recognize the existence of the Palestinians and vice versa. The recognition and direct contact between the two sides, for whatever shortcomings that dialogue has had, allows Israel to coordinate anti-terror efforts with the Palestinian Authority.

“A lot of people don’t know that,” he said, “but the Palestinian Authority, which is the creation of the Oslo Accords … they have been very instrumental helping Israelis curb terrorism coming out of the West Bank.”

Oct. 7, 2023, or “10/7,” changed everything, he said.

“Before 10/7, there was this expectation on the part of Israelis that, somehow, we will be able to introduce peace in its full conceptual meaning.… I think, after 10/7, it’s very difficult for people to imagine that kind of peace.”

The best hope now, probably, is what Aharoni calls “a livable arrangement,” which would protect Israel’s security needs and deliver maximal Palestinian civil self-rule, while limiting the Palestinians’ military capabilities. Eliminating the antisemitism and genocidal incitement in the Palestinian and broader Arab education systems is another priority, he added.

Aharoni forcefully rejects the idea that support for Israel has become a partisan wedge issue in the United States, noting that a vote on an Israeli aid package passed the US Congress after 10/7 with 366 in favour, 58 against and seven abstentions.

“It’s true that we pay a lot of attention to the fringes,” he said, citing vocally anti-Israel representatives Ilhan Omar and Rashida Tlaib, who, he said, “represent a very marginalized and very narrow agenda.”

Aharoni was in Vancouver to meet with local supporters of Canadian Friends of the Hebrew University. CFHU will host a public event next month, in which the mayor of Jerusalem, Moshe Lion, will be in conversation with Rabbi Jonathan Infeld. The event, titled Diversity as Strength During Challenging Times, takes place June 9, at 7:30 p.m. Register at cfhu.org/moshe-lion.

Hebrew U marking 90 years

Duvdevan elite unit veterans who visited Vancouver on the weekend are, left to right, Gilad Waldman, Daniel Kolver, noted singer and actor Tzahi Halevi, who sang at the event, Ariel Rubin and Boaz Faschler. (photo by Robert Albanese Photography)

The historical, contemporary and future impacts of the Hebrew University of Jerusalem were celebrated Sunday night at Congregation Beth Israel.

Several hundred members of the community gathered to mark the 90th anniversary of what has become one of the world’s great academic institutions.

Founded in 1925 by some of the greatest thinkers of the 20th century, including Martin Buber, Chaim Weizmann, Chaim Nahman Bialik and Albert Einstein, the university has produced seven Nobel laureates and is routinely recognized as one of the 100 best universities in the world.

The culmination of the evening focused on four young Israeli soldier-students and a scholarship project intended to both reward dedication to the state of Israel and to ensure that individuals who have demonstrated that they are among the foremost citizens of that country will continue to contribute productively throughout their lives.

The young men who addressed the audience are recent veterans of Duvdevan, an elite anti-terror undercover unit of the Israel Defence Forces.

Daniel Kolver was motivated to strive to become a member of the elite unit after being a teenage eyewitness to the Passover massacre at the Park Hotel in Netanya, in 2002, at which 30 Israelis were murdered by a terrorist at a seder.

He explained that Duvdevan members often operate as “Trojan horses,” charged with locating and arresting – or killing – the most dangerous terrorists, those “ticking bombs” who are minutes or hours away from executing attacks.

Each year, about 15,000 17-year-old Israelis apply to serve in Duvdevan and 150 are accepted. After some of the most intensive military training in the world, these soldiers are entrusted with hostage rescues, capturing terrorists in extremely dangerous urban warfare situations and delicate counter-terrorism operations.

Last year alone, the unit participated in more than 400 missions – each one of which involved at least one suspect. Kolver screened dramatic video of an operation in which his unit had two minutes to get through a labyrinthine neighborhood, detonate an explosive to blow the door off the home of a terrorist, identify the man hiding behind his wife and extricate the target and the unit from the premises within 10 seconds.

Another speaker, Ariel Rubin, admitted that he initially sought acceptance to Duvdevan to show off that he got into the elite unit. But the excruciatingly tough training eliminated all ego and superfluous motives.

“You disconnect your head from the physicality and you say, I’m doing this for my country … to protect Israel, to protect the Jewish people, because if we’re not there, nobody’s going to do it for us,” he said.

Fellow unit veterans, Boaz Faschler and Gilad Waldman, spoke of the difficult transition from being in one of the most secretive military units to assimilating into everyday life.

Among the purposes of the presentation was to raise support for the scholarship fund at Hebrew U, which awards 50 scholarships annually to soldiers from Duvdevan after their years of service.

The evening event, organized by the Vancouver chapter of Canadian Friends of the Hebrew University, featured two other presentations.

Ambassador Ido Aharoni, consul general of Israel in New York, acknowledged that Israel is not winning the global war for public opinion. Significant to the problem Israel faces is that a huge proportion – 40% of North Americans and Europeans and 30% of much of the developing world – can be defined as “infosumers,” a tech-savvy group of individualists who seek out their own information and share specific traits. Among the characteristics of this growing demographic is that they see themselves as part of an expanding global identity whose national identities are eroding. They are also significantly unfavorable toward force, whether by the military or police. Aharoni’s thesis was reinforced by the fact that riots had been taking place for days in the United States over police brutality and murders of African-American civilians.

Screening a photograph of a presumably Palestinian youth throwing a rock at a tank, Aharoni noted that this is the global image most associated with the Israeli-Palestinian conflict. But he also noted that polls indicate that in both Europe and North America, small numbers of people identify with either side in that conflict, most falling in the middle. Israel’s contradictory message of being both victim and victor, he said, is difficult to comprehend. And images of tanks versus stone-throwers, however unrepresentative this might be of the genuine power dynamic or context in the Israeli-Arab conflict, is not being successfully countered.

A more successful approach, he said, would be to appeal not to those who identify as opposed to the Israeli narrative, but to the large majority who subscribe to neither narrative. He called for greater emphasis on Israel’s contributions in fields of medicine, science, culture and other areas that benefit humankind.

Following the ambassador’s presentation, Prof. Noam Shoval of Hebrew U’s department of geography, spoke about the geographic realities of the city of Jerusalem.

Using a range of GPS and technological tools, researchers have studied the movement of Jerusalem’s residents and visitors, day and night, over time, to discover that the perception of Jerusalem as a culturally divided city is not accurate. There is an enormous amount of interaction by Jewish, Muslim and other residents of Jerusalem throughout and across areas of the city that are otherwise generally acknowledged as Jewish or Arab.

Shoval acknowledged that he would like to see Jerusalem remain united under Israeli jurisdiction, but he acknowledged that others might see a unified Jerusalem jointly administered by Israel and a future Palestinian state, or unified under some sort of international governance as was proposed in 1947. He concluded that dividing the city is not an ideal resolution.

“A division of the city is an outcome of war – not of peace,” he said.

Pat Johnson is a Vancouver writer and principal in PRsuasiveMedia.com.