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Tag: restaurants

Food as great as views

Food as great as views

Courtney Hazlett in Malta, one of the many places she has visited to record her Netflix program Restaurants on the Edge. (photo from marblemedia and OutEast Entertainment)

For producer Courtney Hazlett, traveling around the world for her new Netflix series, Restaurants on the Edge, has been an unforgettable, rewarding experience.

The premise of the show is to take struggling restaurants that have incredible locations with breathtaking views but ordinary or subpar food, and turn them around. A team of experts – chef Dennis Prescott, designer Karin Bohn and restaurateur Nick Liberato – come in and transform the establishments into magical eateries. The show is co-produced by marblemedia and OutEast Entertainment, which is a company run by Hazlett and her husband, Steven Marrs.

“We go around the world with a team of experts and, in a positive way, find restaurants that aren’t living up to the beauty of their location and help change that,” said Hazlett, who is also the show’s creator. “We change the décor, menu and business model. We want to add menu items that speak to that destination.”

Hazlett, who lives in Los Angeles, came up with the idea for the program while eating outdoors at a restaurant in Venice, Calif.

“We often go to places where the better the view, the worse the food,” she told the Independent. “That was the seed. I thought, we can go around the world, find restaurants that aren’t living up to the beauty of their location and help change that. My initial impression was, because of the spectacular view, restaurant owners felt they didn’t have to go all out with the food. But that wasn’t the case. It’s not that they aren’t trying, it’s just that a lot of restaurant owners are in over their head.”

In helping decide what changes needed to be made in each restaurant, Hazlett said they first went to social media to see what people were saying about the establishment. They looked at reviews on Tripadvisor and Yelp and read the comments patrons made.

“What I was most passionate about was the storytelling aspect,” she said. “We went out and met people who lived there. In some ways, the story of community shows up on the plate.”

Since it’s being aired on Netflix, it must be a global show, Hazlett explained. “We had to show as many corners of the earth as we could. It’s a lot of globetrotting.”

In Season One, released on Netflix in Canada last week, on March 14, the team traveled to Malta, Hong Kong, Tobermory (located in Ontario four hours north of Toronto), Costa Rica, Austria and St. Lucia.

Hazlett said Tobermory looked like the Caribbean, with gorgeous blue and green water, underground caves, cliffs and ancient forests. Tobermory is almost completely surrounded by water, with Lake Huron on one side and Georgian Bay on the other. The team chose to make over a seasonal restaurant called Coconut Joe’s.

“The owner was a sweet guy who was struggling with the business,” she said. “He loves to travel and wanted to make a restaurant inspired from his travels. That main inspiration was palm trees, and he wanted to have menu items reflecting any place you would find a palm tree. He had about 30 items on the menu – from Thai to Caribbean food, all over the place. The décor was tiki but not in a good way. The restaurant owner’s busy season is only eight weeks of the year because it’s so far north. Since we filmed the episode in the busy season, he had to shut it down one and a half of those weeks in June.”

The designer’s goal was to transform Coconut Joe’s from tacky tiki to chic tiki. The chef’s goal was to celebrate local food as well. At the end of the restoration, the owner was grateful and thrilled with the results.

Season Two, also released on March 14 in Canada, brought the team to seven more destinations, including wine country in British Columbia’s Okanagan Valley. There, they chose to transform the Outboard Waterfront Pub.

“The owners of the restaurant are such an integral part of the story we tell and, in this case, we were thrilled to include a father-daughter team, Campbell and Anne Stewart,” Hazlett said. “Campbell is hoping to retire sooner rather than later and leave the restaurant in Anne’s hands, and Anne, when we filmed, had an infant. So they’ve got a lot on their plate.”

Hazlett said she has always loved food and cooking. Born and raised in Pittsburgh, she earned a degree from Tulane University and a master’s degree in journalism from Columbia University. She went on to work at People magazine and OK! magazine, then was a correspondent for MSNBC, covering pop culture for MSNBC, as well as Today, Morning Joe and more, before running entertainment teams for NBC News Digital.

“Around 2012, I started producing,” said Hazlett, who moved from New York City to Los Angeles. “Then I started to develop content and, in 2014, created the production company OutEast Entertainment. ABC just ordered a medical drama pilot from us called Triage; it’s directed by Jon Chu, who directed the upcoming film In the Heights.”

Although Hazlett is Jewish and raises her children Jewish, she was born Christian.

“What happened is my mom never knew her father and, later in life, found out he was Jewish, and it unlocked something in me,” she explained. “Growing up, I always gravitated towards Judaism. My husband of eight years [Marrs] was a lapsed Catholic and we both converted. For us, as we started to lean into the Jewish traditions, it became such a centring force for our family. Over time, we started to keep Shabbat and celebrate Jewish holidays. We wanted our kids to grow up Jewish – they go to religious school and we are super-active in our temple. Converting became an easy choice for both of us and it made a lot of sense.”

In keeping with her Jewishness, Hazlett would love to find a location and restaurant in Israel. “Next season, I would love to film in Israel and other Jewish places,” she said.

Hazlett admitted it was a lot to ask an owner to close down his or her restaurant while her crew did renovations, especially if the restaurateur had a cash flow problem. “But, on the flip side, being on Netflix is great advertising for them,” she said, adding that they don’t compensate the restaurants, but they do pay for the cost of the makeovers. “In fact, I received notes from the restaurant in Malta that he has had more than 2,000 people reach out to him because of the show. That’s a lot of new customers!”

Alice Burdick Schweiger is a New York City-based freelance writer who has written for many national magazines, including Good Housekeeping, Family Circle, Woman’s Day and The Grand Magazine. She specializes in writing about Broadway, entertainment, travel and health, and covers Broadway for the Jewish News. She is co-author of the 2004 book Secrets of the Sexually Satisfied Woman, with Jennifer Berman and Laura Berman.

Format ImagePosted on March 20, 2020March 17, 2020Author Alice Burdick SchweigerCategories TV & FilmTags Courtney Hazlett, food, Netflix, restaurants, travel
New start for Café Forty One

New start for Café Forty One

Chef Menajem Peretz (above) has partnered with Yamila Chikiar and chocolatier Daniel Presman. Peretz and the couple met through a mutual friend, and the three now co-own FortyOne Catering, Neshama and Café Forty One. (photo by Lauren Kramer)

It’s a new year and a new beginning for the restaurant at Oak and 41st. Café Forty One is under new ownership and has reopened at its former location, following the closing of Shuk Eat + Play several months ago. The three entrepreneurs at its helm are energized, excited and ready to feed Jewish Vancouver with soul food that’s kosher, delicious and caters to both the sweet-toothed and those who prefer savoury.

About 50 people showed up for the grand opening of Café Forty One last Thursday. Menajem Peretz, by now a well-known face in Vancouver’s kosher catering scene with a well-deserved reputation for culinary excellence, was in the kitchen. The trays that emerged carried crispy avocado spring rolls, bruschetta, and latke sandwiches filled with smoked salmon and sour cream.

photo - Yamila Chikiar and Daniel Presman
Yamila Chikiar and Daniel Presman (photo by Lauren Kramer)

Peretz’s co-partners, Daniel Presman and Yamila Chikiar, managed the reception, displaying their talent behind the glass display case, which featured an assortment of pastries, mini-cakes, bonbons (Presman’s exquisitely decorated chocolate squares with liquid fillings), cupcakes, strudel, muffins, cake pops and blintzes.

“In the two months before we opened, we put up new lighting, re-did the décor and renovated the tables,” said Chikiar, who moved to Vancouver from Buenos Aires 16 months ago with her spouse, Presman, mother-in-law and two children. Presman, a chocolatier who sold his bonbons to five-star hotels in Argentina, went back to work making kosher chocolates under the brand name Neshama, and the artistic, rich treats were quickly picked up by Superstore.

photo - Neshama chocolates
Neshama chocolates (photo by Lauren Kramer)

The couple met Peretz, who is also from Buenos Aires, through a mutual friend and hit it off immediately. Peretz was impressed with the bonbons and asked Presman to supply Neshama chocolates to his catering company. The relationship evolved and Group 41 was the result, a parent company that encompasses FortyOne Catering, Neshama and Café Forty One, and is owned and operated by all three partners.

“It was like a blessing when we met Menajem,” Chikiar said. “It’s difficult immigrating to another country and we had a hard year at first. But then opportunities started presenting themselves and it was like G-d was guiding us on a path.”

Café Forty One is a dairy establishment following Chalav Yisrael protocols, while FortyOne Catering offers meat, dairy and pareve meals. Chikiar is heading up marketing and communications and managing the front of house for the restaurant, while Presman heads up the sweet department and Peretz masterminds the savoury.

“The idea is to offer big portions and to give Café Forty One diners something extra,” Presman explained. “For example, all our sandwiches come with a shot of the hot soup of the day and, with any hot drink, we’re giving diners two free bonbons.”

The menu includes soups, salads, falafel and hummus plates, shakshuka, blintzes, omelettes, pizzas and sandwiches, as well as a wide assortment of sweet treats. The restaurant is open 10 a.m.-5 p.m. Sunday through Friday and underground parking is free for diners.

Lauren Kramer, an award-winning writer and editor, lives in Richmond. To read her work online, visit laurenkramer.net.

Format ImagePosted on January 13, 2017January 11, 2017Author Lauren KramerCategories LocalTags chocolates, Israeli food, kosher, restaurants
This week’s cartoon … Nov. 11/16

This week’s cartoon … Nov. 11/16

For more cartoons, visit thedailysnooze.com.

Format ImagePosted on November 11, 2016November 11, 2016Author Jacob SamuelCategories The Daily SnoozeTags pigeons, restaurants, thedailysnooze.com
Connecting local food fans

Connecting local food fans

With the Tangoo app, Paul Davidescu, centre, brings together restaurateurs, social influencers and diners. (photo from tangoo.ca)

Food is more than nourishment, says Paul Davidescu, it builds community. The Vancouver entrepreneur is behind an app that aims to unite people over food.

“We are passionate about creating community,” said Davidescu, whose company, Tangoo, is connecting local food fans. “The way that we believe you create community is over the dinner table, where you get people together for dinner, brunch, what we call breaking bread, because that’s when the big ideas get created, that’s when people find love, that’s when people really get together.”

For restaurateurs, Tangoo promises to “attract the perfect customer by sharing your business story through social media influencers, our pocket concierge app, and integrated marketing solutions.” For diners, Tangoo offers “the pulse of the city’s best dining experiences, exclusively recommended by foodie influencers featured on the app.” And, for social influencers – a relatively new but increasingly powerful demographic – Tangoo offers a front row seat to emerging food trends in the city.

Davidescu, who graduated from the University of British Columbia’s Sauder School of Business in 2012, explained that businesses are having an increasingly difficult time connecting with young consumers through traditional media.

“Nowadays, PR [and] social media are turning into one, especially if you’re looking at targeting millennials,” he said. “They don’t really watch TV anymore. They’re on social media.”

Tangoo’s approach is to provide information through their mobile app that helps potential customers get a sense of a restaurant’s personality. Part of the experience includes the opinions of local figures like chef Vikram Vij, record label founder Ari Paunonen and lifestyle expert Natalie Langston on their favorite meal destinations.

While the Tangoo app has about 20,000 users, Davidescu’s vision is to leverage the existing audiences of influencers. By inviting well-known figures and social media bigshots to be the first to experience, say, a new summer cocktail or a dining room’s revamped menu, Tangoo helps restaurants get their news out to the people who most closely follow such things.

“We started to actually connect these influencers who we already have on our app with the actual restaurants directly,” he said. “Not to the point where they’re just recommending them on our app, but they’re actually going into the restaurant and they’re tasting the food and actually posting on their own Instagram.”

Influencer marketing, as it is known, is Tangoo’s bread and butter.

“Think of it as more informal PR,” he said. For businesses with tight budgets – and restaurants tend to operate on narrow margins – conventional media can be very expensive and social media can be a time-consuming gig.

“You resort to either not doing social media or giving it to your manager at the bar who is multitasking and will never, ever do a very good job on that,” said Davidescu.

Tangoo aims to do the work for the restaurant by connecting them with social media figures with foodie followers.

“It’s kind of like getting guaranteed press through a very targeted channel,” he said. “We are trying to make PR really affordable for restaurants, that’s the core. They’re the ones that nurture community by being alive and keeping things interesting.”

Right now, Tangoo is busy with the Vancouver food scene, but Davidescu said it could grow organically to other cities in future.

“There are a lot of restaurants in Vancouver,” said Davidescu, who was born in Mexico and came here as a child. He was a camper and counselor at the Jewish Community Centre of Greater Vancouver, Camp Hatikvah and Camp Biluim in Quebec. When he was a student at UBC, he helped organize an interfaith discussion group. As part of his co-op studies in business school, he had placements in Germany and Barcelona.

Davidescu said there is a connection between his Jewishness and his devotion to food and connecting over a meal. Community is built across the table, he said.

“Food is cultural,” he said.

“It’s a way to just bring people together.”

Format ImagePosted on July 8, 2016July 6, 2016Author Pat JohnsonCategories LocalTags app, Davidescu, foodie, restaurants, Tangoo

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