{"id":25005,"date":"2017-06-30T03:50:44","date_gmt":"2017-06-30T10:50:44","guid":{"rendered":"http:\/\/www.jewishindependent.ca\/?p=25005"},"modified":"2017-06-29T22:57:35","modified_gmt":"2017-06-30T05:57:35","slug":"digital-marketing-expertise","status":"publish","type":"post","link":"https:\/\/www.jewishindependent.ca\/index.php\/2017\/06\/30\/digital-marketing-expertise\/","title":{"rendered":"Digital marketing expertise"},"content":{"rendered":"

Mitch Joel is an expert in digital marketing, a sought-after speaker and an author.<\/p>\n

Twenty years ago, the president of Mirum \u2013 a marketing agency operating in more than 45 offices around the globe, with more than 2,500 employees \u2013 was the editor of In Montreal<\/em>, a newspaper geared to the university-aged set of Federation CJA. Among other endeavours along his media path, he was editor of two boutique music magazines and he co-launched Distort Entertainment.<\/p>\n

Last week, Joel was one of the keynote speakers at the Call to Action Conference in Vancouver. His professional mission, he told the Independent<\/em>, is to help companies \u201cfigure out how to transform their business in this digital world,\u201d while \u201ctaking large, complex, usually highly regulated organizations and brands, and helping them make a big shift.\u201d<\/p>\n

In 2002, Joel joined digital marketing company Twist Image, whose clients included Home Depot, Microsoft, Fujifilm and other corporations and financial institutions. Three years ago, Twist was acquired by WPP, the largest marketing communications network in the world \u2013 worth $30 billion US \u2013 and it became Mirum.<\/p>\n

To keep his proverbial finger on the pulse of industry trends, Joel uses a skill set honed early in his career.<\/p>\n

\"photo<\/a>
Mitch Joel, president of Mirum marketing agency. (photo from Mitch Joel)<\/em><\/figcaption><\/figure>\n

\u201cMy first real job was in journalism,\u201d he said. \u201cA \u2018nose for news\u2019 doesn\u2019t just apply to journalists, it applies to life. It\u2019s a curiosity. It\u2019s not really satiable, so I can\u2019t imagine not having an entrepreneurial spirit, even if I was an entry-level employee.\u201d<\/p>\n

In addition to having one\u2019s antennae always up, Joel encourages businesspeople to not fly solo, if they can help it. \u201cChoosing that partner \u2013 making sure it\u2019s the right fit \u2013 is really critical,\u201d he said, noting that Mirum\u2019s corporate leaders complement each other in their abilities. \u201cWe each hate what the other one is doing,\u201d he said, with a chuckle.<\/p>\n

Knowing one\u2019s strengths and weaknesses is important, and so is knowing to whom your product or service is directed, he said. Joel is less interested in making broad generalizations of any generation \u2013 be it boomer, Gen X or millennial \u2013 than on the type of consumer.<\/p>\n

\u201cSelling to moms is very different than if we are selling to healthcare professionals. Selling to healthcare professionals is very different than selling to a group you are trying to get to open a checking account,\u201d he explained. \u201cI know a lot of people are making a lot of money on, \u2018How do you speak to millennials?\u2019 I think it is really hard to look at millennials and say they are a segment. You are talking about people of different gender, people of different interest levels, people of different education, people of different geography.\u201d<\/p>\n

In addition to his speaking engagements and corporate marketing advising, Joel has imparted some of his advice via two bestselling books. His first, Six Pixels of Separation<\/em>, was named after his popular blog and podcast, and his second, CTRL ALT Delete<\/em>, was named one of the best business books of 2013 by Amazon.<\/p>\n

In CTRL ALT Delete<\/em>, Joel discusses \u201cflow,\u201d a figurative time-management, three-legged stool, consisting of the personal, communal and professional. It\u2019s a balancing act with which the husband and father of three still struggles.<\/p>\n

\u201cI just try to make sure that there is a balance of that stool because, if one leg is shorter than the other, it\u2019s going to tip over,\u201d he said.<\/p>\n

But that doesn\u2019t mean that work and family can\u2019t overlap.<\/p>\n

\u201cI don\u2019t consider it stressful to look at my inbox or think about a project when I\u2019m not in the office. And vice versa, when I\u2019m in the office, I might take off because there\u2019s something with my kids, or there\u2019s another thing I can do, and I can pick up on the work a little bit later,\u201d he explained. \u201cI\u2019m not 100% successful all the time at hitting that balance, and there are moments when that stool looks like it\u2019s tipping over dramatically. But, I\u2019m aware of it and I think about it, and I focus on that \u2013 and I don\u2019t beat myself up over it.\u201d<\/p>\n

Dave Gordon<\/strong> is a Toronto-based freelance writer whose work has appeared in more than 100 publications around the world.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mitch Joel is an expert in digital marketing, a sought-after speaker and an author. Twenty years ago, the president of Mirum \u2013 a marketing agency operating in more than 45 offices around the globe, with more than 2,500 employees \u2013 was the editor of In Montreal, a newspaper geared to the university-aged set of Federation […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7201,7200,1881],"class_list":["post-25005","post","type-post","status-publish","format-standard","hentry","category-national","tag-mirum","tag-mitch-joel","tag-technology"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts\/25005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/comments?post=25005"}],"version-history":[{"count":0,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts\/25005\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/media?parent=25005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/categories?post=25005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/tags?post=25005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}