{"id":11290,"date":"2015-03-13T00:01:05","date_gmt":"2015-03-13T07:01:05","guid":{"rendered":"http:\/\/www.jewishindependent.ca\/?p=11290"},"modified":"2015-03-11T16:53:01","modified_gmt":"2015-03-11T23:53:01","slug":"a-designer-for-real-living","status":"publish","type":"post","link":"https:\/\/www.jewishindependent.ca\/index.php\/2015\/03\/13\/a-designer-for-real-living\/","title":{"rendered":"A designer for real living"},"content":{"rendered":"

Berlin-based photographer David Meskhi took shots of ordinary people wearing Maya Bash clothing. (photo from israel21c.org<\/a>)<\/em><\/strong><\/span><\/p>\n

When fashion designer Maya Bash began renovating a grimy auto-parts store in Tel Aviv\u2019s Gan Hahashmal<\/em> (Electric Garden) district eight years ago, she could not have known that the crime-plagued neighborhood would become \u201cthe second sexiest neighborhood on earth,\u201d according to Thrillist<\/em>, and a go-to destination for international fashionistas.<\/p>\n

Drawn by the low rents, she and other avant-garde young designers banded together as Collective 6940, brainstorming funky and fresh events to help turn the quarter into the place it is today. As they meet success in Israel and abroad, many of these designers are moving elsewhere. Bash, however, is content to keep her shop and studio on Barzilay Street, about a mile south of where she lives.<\/p>\n

\"photo<\/a>
Fashion designer Maya Bash. (photo from israel21c.org<\/a>)<\/em><\/figcaption><\/figure>\n

The 35-year-old designer has made a modest name for herself among buyers at Paris Fashion Week. As a result, her minimalist, deconstructed garments are sold in about 10 boutiques in Japan, Italy, Russia, Denmark, the Netherlands and the United States in addition to Israel. Last year, she launched an e-commerce site to make her collections available to anyone with a credit card. That decision came from her head rather than her heart.<\/p>\n

\u201cI\u2019m not an online person,\u201d Bash said with a ready smile. \u201cI like to go and touch things. I\u2019m very old-fashioned. I buy music CDs and magazines even though I could read them online. But you have to challenge yourself when you own your own business, and I\u2019ve had the shop and studio for eight years. I really don\u2019t want another shop because I see how much energy it takes.\u201d<\/p>\n

That\u2019s a lesson she learned through experience. A few years ago, two German women entered her store and announced they wanted to open an Israeli designer shop in Berlin. Bash and several other designers in Gan Hahashmal were chosen to realize this dream.<\/p>\n

\u201cAfter six months, they came to me and said, \u2018Most of the clothes we\u2019re selling are yours, so let\u2019s turn it into a brand shop.\u2019 It was really good. We went to Berlin and reconstructed the shop and it was open for a year,\u201d said Bash.<\/p>\n

\u201cBut then I gave birth to my daughter and it was very hard to manage my shop here, let alone the one in Berlin. It was a great experience but it was too much, so we closed it.\u201d Many of her loyal clients from Berlin have become online customers.<\/p>\n

Person becomes design<\/strong><\/h4>\n

Bash agreed to meet with me during the afternoon hours she spends in her store before fetching her three-and-a-half-year-old daughter from school. She wears a dark-grey oversize T-shirt silk-screened with the drawing of a child.<\/p>\n

\u201cTel Aviv is a small city, and I often see people wearing my designs. I wanted to capture some of these characters,\u201d she explained.<\/p>\n

Bash asked visual artist Zoya Cherkassky to create stylized, whimsical sketches based on a dozen of the people she had seen wearing her clothing. The sketches were then hand-printed onto fabric and made into garments for women and kids. \u201cI love the nature of this cycle; a person buys my clothes and then becomes the next design,\u201d said Bash.<\/p>\n

Bash also collaborated recently with photographer David Meskhi to create a photographic project in Berlin featuring \u201cinteresting people,\u201d rather than professional models, wearing her designs. And, with director Max Lomberg, she produced the short film Wardrobe, \u201ca metaphorical representation of my thoughts about fashion design.\u201d<\/p>\n

Freedom to play<\/strong><\/h4>\n

The Maya Bash children\u2019s line, still new and limited, gives its creator much satisfaction.<\/p>\n

\"photo<\/a>
Maya Bash\u2019s recently launched kids collection. (photo by Irina Kaydalina via israel21c.org<\/a>)<\/em><\/figcaption><\/figure>\n

\u201cOn small clothes, the detail stands out much more,\u201d she said. \u201cDesigning for children is such a special pleasure. I have the freedom to play and exaggerate everything.\u201d<\/p>\n

But, she stays far from glam and glitter. The mostly unisex clothing Bash designs is basic above all.<\/p>\n

\u201cMy style is simple, minimalistic and deconstructed. I work from the body\u2019s anatomical lines. I really work in an old-school way, on paper. I\u2019m not a trendy designer,\u201d she said.<\/p>\n

The most expensive item in Bash\u2019s current collection is a NIS 4,300 (just over $1,350 Cdn) leather jacket with a hand-knit lining peeking out underneath. Leggings cost NIS 290 ($91), T-shirts NIS 370 ($116) and trousers NIS 590 ($186). Many of her creations have sold out.<\/p>\n

Trained at the Shenkar College of Engineering and Design, Bash favors natural or organic fabrics such as cotton, alpaca and linen imported from Japan, but is not averse to incorporating viscose, polyester and nylon where she deems it appropriate, especially for outerwear.<\/p>\n

Additional components are on her drawing board. \u201cI want to continue on to shoes and accessories,\u201d Bash said. \u201cYou cannot just stay in a comfortable zone doing what you know how to do.\u201d<\/p>\n

She tries to balance her desire for growth with her insistence on remaining a small, made-in-Israel business. Most of the production is done in a factory near Rehovot, and samples are sewn in her Tel Aviv studio, where her mother does some of the hand knitting.<\/p>\n

For more information, visit eu.mayabash.com<\/a>.<\/p>\n

Israel21C <\/strong>is a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Berlin-based photographer David Meskhi took shots of ordinary people wearing Maya Bash clothing. (photo from israel21c.org) When fashion designer Maya Bash began renovating a grimy auto-parts store in Tel Aviv\u2019s Gan Hahashmal (Electric Garden) district eight years ago, she could not have known that the crime-plagued neighborhood would become \u201cthe second sexiest neighborhood on earth,\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":11270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4329],"tags":[3363,3360,3362,3361],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-israel","tag-electric-garden","tag-fashion","tag-gan-hahashmal","tag-maya-bash"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts\/11290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/comments?post=11290"}],"version-history":[{"count":0,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/posts\/11290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/media\/11270"}],"wp:attachment":[{"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/media?parent=11290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/categories?post=11290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewishindependent.ca\/index.php\/wp-json\/wp\/v2\/tags?post=11290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}