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May 30, 2003

Successful visionaries

Young families raise $100,000 to fight local poverty.
BARRY DUNNER SPECIAL TO THE JEWISH BULLETIN

Last May, due to an increase in demand, the Jewish Family Service Agency (JFSA) ran out of funds for poverty relief and weak financial markets resulted in a drop in endowment income.

"We were forced to draw down on our scant reserve," said Joseph Kahn Tietz, JFSA executive director.

Facing steep challenges to meet the growing needs for poverty relief and social services in the local community, JFSA needed a plan.

"We put new energy and fresh faces behind our annual 2003 Friends of the Family Campaign. Our goal was to raise $50,000 more than last year's $100,000. We knew that it would be a great challenge, but we felt there was no choice," said JFSA president Beverly Kort.

New this year was their Family Visionaries initiative, which was supported by the growing number of major donors who contribute a minimum of $1,000 to JFSA. The energy and compassion of these individuals and families will help the agency to fight the battle at home against poverty, hunger, disability, loneliness and grief.

JFSA past presidents Diane Switzer, Jack Lutsky and Stephen Gaerber co-chaired Family Visionaries, bringing their talents and enthusiasm with them.
"We sought the assistance of a well-known local family to act as honorary campaign chair persons and to host a celebratory event, should we achieve our goals," said Switzer. "We didn't have to look long. Gordon and Leslie Diamond supported this project 100 per cent from day one. We set a target of $3,600 as a minimum to get invited to the celebratory dinner," she added.

Confident that they could meet their fund-raising goal, the committee approached the Dr. Irving and Phyliss Snider Foundation requesting a $50,000 match. The foundation directors, Joseph Segal, David Levi and Stanley Sunshine, accepted the challenge.

"Our Family Visionaries committee recognized that the profile of major donors is changing," said Switzer. "They are getting younger – men and women under 50 who are increasingly taking on the responsibility of community support that has been shouldered up to now by their elders." Members of the under-50 crowd belong to the JFSA's fastest growing group of donors.

"It's time for the younger generation to put into action the values we've learned from our parents and grandparents," said Jill Diamond, an active JFSA board member and a Family Visionary. Diamond, who is the wife of Andrew Abramowich and the mother of two young children, said she got involved in the JFSA not only to follow in the footsteps of her late grandfather Jack and father, Gordon.

"It's also really important to Andrew and I to teach our children by example the values of tzedakah and chesed – acts of justice and compassion."

Katz, who is also active on JFSA's board and is the youngest of the Family Visionaries, was drawn to the agency when he became aware of the community's poverty crisis.

"I was shocked when I found out the poverty rate among Vancouver Jews is almost 20 per cent," he said. "Poverty has not been at the forefront of the Jewish community's understanding, but the JFSA is helping to bring it there."

During the campaign, the JFSA received 40 new gifts of $1,000 or more and 18 gifts of $3,600 or more, for a total of more than $104,000, doubling their original goal. On May 4, they celebrated their achievements at the home of Gordon and Leslie Diamond.

The next initiative the JFSA is planning to raise money for poverty relief is its annual Stay-at-Home Dinner campaign, which starts next week. Contact the JFSA office at 604-257-5151 for details.

Barry Dunner is director of development for the Jewish Family Services Agency.

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