Norman Tel Aviv gets makeover
The Norman Tel Aviv (all photos from the hotel)
The Norman Tel Aviv (thenorman.com), a luxurious boutique hotel, has restored two buildings on Nachmani Street, at the heart of the Tel Aviv UNESCO heritage site for historic Bauhaus architecture. The newly renovated hotel’s management are also dedicated patrons of the arts, seeking to support contemporary artistic expression in Israel. When complete, the complex will be a travel destination that houses and showcases many avant-garde cultural treasures.
“Tremendous care has been taken to restore these buildings to their original grandeur, preserving the eclectic style, Renaissance and oriental influences that characterize the edifice at #23 Nachmani, as well as the striking modernist architecture of the adjacent building at #25,” said Olivier Heuchenne, managing director of the Norman.
The hotel – whose grand opening is planned for this summer – will sport an interior design echoing the luxury and style of the grand hotels of the early 20th century, featuring top restaurants, an extraordinary collection of Israeli artwork, an elegant library bar and the Norman’s signature world-class amenities.
The art collection, comprised of more than 100 works, stands at the centre of this accomplishment, uniting design themes and creating an interactive experience for guests. Featured are works by Ilit Azoulay, Sigalit Landau, Klone, Dana Levy, Assaf Shaham and Tsibi Geva, among others, celebrating a class of leading contemporary Israeli artists whose work is exhibited worldwide.
For Tamar Dresdner, the in-house art curator and consultant tasked with selecting works for display, the opportunity to partake in the restoration is a dream come true. “I’ve been living in Tel Aviv for years,” she said in an interview. “I remember walking past these buildings when they were residential properties and then entering them when they housed offices for businesses and lawyers. I always fantasized about what could be done with the space.”